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Internet of Things: The Elephants of IoT

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This is a presentation I gave to the ecosystem of a large carrier looking to understand where to make money with IoT.

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Internet of Things: The Elephants of IoT

  1. 1. The IoT Elephant How Huge is Huge! CARL FORD, CEO CROSSFIRE MEDIA PRODUCER DEVCON5 & IOT EVOLUTION
  2. 2. Simple Agenda • A Guided Tour of IoT • Why Companies Use IoT • A Survey Of IoT Users • How to Get Involved
  3. 3. IoT Over Hyped or Under ‘Huged’ ?
  4. 4. The Blind are Leading
  5. 5. IoT One With Everything $19 T by 2020! 50 B by 2020! This is the largest growth in the history of humans,” says Bryzek known as “the father of sensors”.
  6. 6. IoT Works For Me!
  7. 7. Shared As A Service
  8. 8. IOT Vertical Markets
  9. 9. Industrial Internet
  10. 10. 2% Solution Reality Check This represents 90% of the $17 T Forecast Includes; Manufacturing, 3D Printing,
  11. 11. $266 B
  12. 12. BIG DATA IS HUGE 0 5 10 15 20 25 30 35 2003 2005 2015 2020 Population (Billion) Connected Devices (Billion) 4 ZB 44 ZB Source: IDC 2015 We Are Out Numbered
  13. 13. Perspective on Big Data 1 Trillion Drops of Water
  14. 14. Enterprises use IoT for: – Compliance – Healthcare HIPPA – Trucking elogs – Cold Chain / Food Safety – Efficiency – Industrial – Field Reporting – Surveillance – Profit – Jet Engines sold by thrust. – Point of Use Distribution – Shared Assets
  15. 15. Survey Results James Brehm surveyed our audiences to learn where they are in IoT deployment. • Over 100 different companies participated • 61% had already deployed an IoT Solution only 10% had nothing planned • Two to One B2B vs. B2C
  16. 16. 65% 32% Survey Respondent Profile 14 31% 22% How many employees are in the company you work for? <10 10 - 49 14% 50 - 499 18% 500 - 999 6% 1K - 5K 9% 5K+ Research 12% Product Management 10% Marketing 9% Sales / Business Development 18% Executive 21% Student 2% System Integrator 4% Other 8% Architect 8% Business Operations 3% Business Data Analyst Stakeholder 2% 2% What is your PRIMARY role in your company’s IoT projects? 22% Many Years Of 1 - 2 Years Of IoT Experience IoT Experience <1 Year Of IoT Experience 8% Limited IoT Experience 4% No IoT Experience How long have you been working on IoT projects? 34% Employee- Executive 39% 25% Employee - Individual Contributor 17% Consulta nt 13% Other 6% What is your job function? Employee – Manager 17% 12% 5% EMEA AP Latin America Geographic Location North America n=130
  17. 17. Improve A Business Process Why Are Companies Working on IoT? 3 20% 60% 11% 12% Reduce Costs Grow The Business Keep Up With Competitors Regulation & Compliance What is the purpose of your company’s IoT projects? 24% 2 60%of Companies working on IoT to Grow Revenue & Profits n=122
  18. 18. 45% Home Security 5 39% 38% 36% 36% 35% 34% 29% 29% 28% Energy Management Asset Tracking Building Automation Fleet Management Connected Car Home Automation Agriculture Smart Meters Business Security & Surveillance 27% 27% 24% 22% 21% 20% 19% 17% 15% 12% 11% Retail Security / Defense Digital Signage Natural Resource Monitoring Vending Fitness / Wellness Drones Usage Based Insurance Other What IoT Applications Are Being Developed & Deployed? What use case / industry does your company’s IoT solution address? Industrial Monitoring Healthcare 45% Wearables Nearly½working on Healthcare & Industrial Monitoring Applications 4 More than 1/3 working on Telematics n=113
  19. 19. Perceived Challenges 7 64% 51% 27% 22% 31% 44% 14% 16% 14% Interoperability Hardware Integration Network Connectivity Cost Can’t Prove the ROI Data Storage & Analysis Maintenance Other What are the barriers to growth of IoT? Security Security: Proliferation of connected devices creates new challenges for physical & cyber security Interoperability & Hardware Integration:No truly intelligent systems if things can’t communicate with each other. Need focus on Ease of Use Barriers address the need for industry standards Can’t ProveThe ROI: Need strong business case development to forecast incremental revenues & cost savings Cost: Up-front & recurring costs can scare off potential buyers Need to get past the hype and focus on how IoT benefits the bottom line Network Connectivity,Maintenance,& Data Analysis rank lower on the list of barriers to growth but call contribute to the complexity that is IoT n=108
  20. 20. Connectivity for IoT 8 44% 41% 25% 19% 19% 11% Wi-Fi Cellular Bluetooth Ethernet Zigbee Satellite LPWA Other What types of connectivity for your company's IoT Solutions? 74% 69% 70%+Using Wi-Fi or Cellular for IoT ~40%Using Bluetooth or Ethernet <25%Zigbee, Satellite, LPWA, Other n=108
  21. 21. 10% Measuring IoT Success 9 37% Goals but no quantifiable metrics or KPIs 23% Goal is to learn & improve IoT expertise 23% How does your company measure the success of IoT projects? Other 6% We do not measure success of IoT projects Quantifiable Metrics & KPIs <40%of Companies have quantifiable metrics & KPIs to measure success n=107
  22. 22. 12 41% 22% 23% 15% Capture, analyze, store, & make informed & timely decisions on data Capture & store some data but don't do any analysis Analyze data in real-time to make decisions Don’t captureor store any data Maximizing The Value From Data What does your company do with data from IoT? 22% Not DoingAny DataAnalysis Only 41% Making Informed &Timely Decisions on Data n=102
  23. 23. 13 Significantly improve 52% No Impact 13% Nice to have but not critical 35% Maximizing The Value From Data Would better analytics improve the ROI of your IOT project? 87% Link Improved DataAnalytics to Increased ROI n=102
  24. 24. Summary Results 15 Top IoT Applications Industrial Monitoring Healthcare Energy Management AssetTracking BuildingAutomation Fleet Management Connected Car 45% 45% 39% 38% 36% 36% 35% 73% Of respondents at companies currently active in IoT 60% Of companies working on IoT to Grow Revenue & Profits 68%Of companies working on B2B IoT Solutions <40% of Companies have quantifiable metrics & KPIs to measure IoT success 70%+ UsingWi-Fi or Cellular For Connectivity Companies PerceivedAs IoT Leaders Challenges to Growth in IoT Security Interoperability Can’t Prove the ROI Cost Hardware Integration Connectivity 64% 51% 44% 31% 27% 22%
  25. 25. Parting Thoughts • Pareto Paradox – 80% of the Huge Noise about IOT will be Consumer driven – 80% of the Huge Value will be in the Enterprise • Download my Whitepaper: Connected Home & Building Market Forecast: http://www.connectedhomecon.com/west/ • Download the survey http://www.iotevolutionexpo.com/west/iot-industry-report.aspx • Reach out to me Carl@crossfiremedia.com

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