Segmenting your email list means creating smaller, more targeted lists that are generally focused on more specific topics. Doing this can really help to increase your conversions as well as improve the relationship with the people on those lists. In this article we're going to look at some strategies for accomplishing this.

1. Getting Started With List
Segmentation

2. Segmenting your email list means creating
smaller, more targeted lists that are generally
focused on more specific topics. Doing this can
really help to increase your conversions as well
as improve the relationship with the people on
those lists. In this article we're going to look at
some strategies for accomplishing this.
You're probably on several email lists where
marketers send you one promotion after
another. They might be related to the same
general market, but the specific topics they
cover are all over the map.

3. In the internet marketing niche you might get
offers for offline marketing, traffic generation,
SEO, list building and various other things.
Yes, they're all related to internet marketing
but chances are you're not interested in all
of them.
If you're particularly interested in SEO, for
example, wouldn't you prefer to just receive
information about that particular subject?

4. This is how segmenting your list can
help improve your results. The people
on that list receive information that is
highly targeted to what they want to
know, and the offers that you send
them are going to be a lot more likely to
succeed.

5. There are a couple of ways you can
segment your list:
- Create lists for several sub-niches
within your market, and focus on the
most related one on any given site or
even any given page. eg. When
someone opts in from a page about
"SEO" they get added to the SEO-
related list.

6. - Segment your more general list into
smaller lists by asking them to opt into a
new list to receive information on a specific
topic. eg. If you have a general "internet
marketing" list, you could send an email with
a link to an opt-in form that will get them
more information about SEO. The people
who are interested in the topic will subscribe
to that list so you won't be sending the
information to everyone who isn't interested.

7. The second option has the added advantage of
allowing you to send a broadcast to your entire
list by targeting the general list. You could do
this with a bunch of smaller lists with most
autoresponder services, but it just makes the
process easier to manage when you have a
single "master" list.
List segmentation does mean more work to
manage your lists, but in the end it's well worth
it for the increased targeting and better
relationships that you'll build.

8. The answers of all these questions
are available in the product:
List Building Bulletin
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