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4C - The State of Social
- 1. The State of Social
Aaron Goldman
Chief Marketing Officer
@4Cinsights
- 2. About 4C
• Data science and
media technology
• Self-serve software
for marketers
• Leading TV and
social media convergence
• Ranked #1 in cross-channel
advertising on G2 Crowd
• $1 billion+ in paid social spend
on our platform in 2017
©2017 4C Insights, Inc. 2
- 3. 3
Agenda
• Paid Social Growth
• Q3 Ad Spend by Platform
• Cross-Channel Audiences
• Predictive Marketing
• Social Video
• Premium Content Networks
• Live (Real-time) Ads
©2017 4C Insights, Inc.
- 4. Our Panel
©2017 4C Insights, Inc.
Olivier Gonzalez
General Manager
Michael Kahn
CEO
Ryan Storrar
Head of Media Activation
Paul Shepherd
President, Programmatic
4
- 5. Paid Social Growing 3x in 5 years
©2017 4C Insights, Inc. 5
Source: Forrester Research, 20172016
$36
BILLION
2021
$101.4
BILLION
- 14. Thank you.
Visit us in Hall 6, Aisle E, No: 017.
4Cinsights.com/StateofSocial 4Cinsights.com/SocialVideo101