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Principles of Marketing Report.docx
1. Principles of Marketing Report
Principles of Marketing ReportObjective: Research the top products of the century. Write a
report with your findings.Requirements:? Cover page: Cover must include the title of the
report along with your name, class/section,submission date, and submission
instructor.? Format: This assignment is to be presented in a report format with
paragraphs. Please do notwrite in question/answer format. Please use the Times New
Roman (Headings CS) font, size 12. Reportmust be submitted typed as a hard copy. E-mails,
flash drives, etc…will not be accepted.? Word count: Report should have a minimum of
1000 words.? References: References must be included for any source used, including the
Internet. Wikipediais not a legit source that can be used. I am going to strictly follow the
plagiarism policy of CUD inmarking this assignmentGrade: This assignment is worth 10
marks. In order to be considered for all 10 marks, the requirementsabove, and the details
on the next page must be followed and met 100%. Deductions will be made fornot following
the directions completely.MKT 201- Marketing Report- 1Research the top consumer
products of this century (2000 up to today). Of the products that you findor consider to be
the top products, choose one consumer product to further research.Prepare a report of this
product. Your report should include the following (note: these questions are tobe used as a
guide; do not write in question/answer format):• A summary of the product, the name of
the product, its uses, features and benefits.• Who does this product target? What kind of
customer was this product created for? Whatconsumer needs are being satisfied by this
product?• What market is this product available in? Is it available internationally or only
in specificregions?• What other products are available in this product’ s product
line?• What had made this product so special? Why is it one of the top products of the
century?• What products are in competition with this product? What advantage does this
product haveover the competition?• Which stage of the product life cycle do you think
this product is currently in? Give reasons tosupport your answer.• If you can make any
changes or improvements to the product, what would you do?
