course material

1. final project proposal 5
For your final project, you will investigate a topic of your choosing that helps you address
one of the core questions of the course, listed here: §
Whatfactorsinfluencedthehistoricaldevelopmentofadvertising?(Week2) §
Howdoesadvertisinginfluencejournalismandentertainmentmedia?(Week3) §
Howisdigitaladvertisingdifferentfrommassmediaadvertising,andwhatisthenewpolitical
economy of media? (Week 4) § Whatculturalworkdobrandsdo?(Week5) §
Howdoadvertisementsconveymeaning?(Weeks6and7) §
Canadvertisingbesubversive?(Week8) §
Whatisthefutureofadvertising,andcanitbecompatiblewithagoodlife?(Week10) Proposal Due
via TritonEd November 14 before 11:00 am Worth 50 points, 5% of your course grade; 350-
550 words (1.5-2 pages) The proposal is a way to kick-start your thinking for your final
project. Your proposal should identify a core question from the list above that you want to
address, and should reflect upon one or two topics you could include in your response to
that question (for example, you may be interested in topics such as gender, social media,
sports, or industry). • A good response will not cover every possibility. In fact, you will
find it more fun and more manageable to choose one aspect of the course that helps you
answer the question. For example, a student interested in gender could respond to the
question from week 8 (“Can advertising be subversive?―) by writing about
representations of gender in advertisements that challenge or subvert gender norms. Your
proposal should also do the following: §
Describetwospecificconceptsorideasfromrequiredreadingsthatcouldhelpyouaddressthe
question, and explain why you think they will be relevant. § Identifytworeal-
worldexamplesofadvertisementsthatcouldhelpyouexplainyourposition,and explain why you
think they will be relevant. o These could be Youtube or TV commercials, advertisements
from digital platforms, advertisements from magazines, or photos of display ads in public
places, or other forms of advertising. o Include the name of the product or brand being
advertised and a 1-2 sentence description of the advertisement. These can be examples that
were mentioned in class, but they do not have to be. List your name and a possible title for
your project at the top of your proposal. You do not need a Works Cited page for your
proposal, but cite appropriately in text if you use other peoples’ ideas or words. The
proposal is graded check (43/50 points), check-plus (50/50 points), or check-minus (38/50
points). § Check-
plus:Proposalshowsanespeciallythoughtfulunderstandingofcourseconcepts,andgives

2. creative, nuanced responses to all the parts of the instructions. §
Check:Proposalshowsindependentunderstandingofcourseconcepts,andrespondstoallthe
parts of the instructions. § Check-
minus:Proposalshowsgeneralorlimitedcomprehensionofcourseconcepts,andresponds to
some parts of the instructions, but leaves out other parts. §
Zero:Proposalismissing,unrelatedtocourseconcepts,orsignificantlyincomplete. Reading for
watkins: https://www.cjr.org/tow_center_reports/the-guide-to-advertising-technology.php