This document describes PriorityEngine, a cloud-based virtual queuing solution that manages traffic surges on websites. It protects booking systems from excess load by holding additional requests in a scalable infrastructure and throttling traffic through queuing and staggered releasing. This ensures all requests are processed orderly and prevents outages, poor customer experience, and lost sales during high traffic periods like promotions. PriorityEngine integrates with websites through URL redirection, JavaScript, or an API and provides customizable waiting pages, status updates, and analytics. It provides a drop-in solution to handle unpredictable loads while maintaining successful transactions and user engagement.

1. f(Our Cloud Expertise) = (Your Business Success)n
PriorityEngine

2. f(Our Cloud Expertise) = (Your Business Success)n

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During A Ticket Promo
Mobile
Itinerary Printing SMTP Gateway
BIExchange
TA Web
Services
SSO DB and other DB Clusters
Booking Reservation
Engine / IBE
Customer Data Center
Third Party Data Center
VPN
Amazon Web Services / Other Cloud Provider
VPN
Single Sign On Servers
Web Servers / Page
Cache Servers
If the Airlines already
has a scalable web
system on the cloud.
Content Distribution
Network

4. f(Our Cloud Expertise) = (Your Business Success)n
When more people rush in…
Mobile
Itinerary Printing SMTP Gateway
BIExchange
TA Web
Services
SSO DB and other DB Clusters
Customer Data Center
Booking Reservation
Engine
Third Party Data Center
VPN
VPN
Single Sign On Servers
Web Servers / Page
Cache Servers
Booking Reservation
Engine / IBE
Booking
System starts
getting
stressed
Amazon Web Services / Other Cloud Provider
Content Distribution
Network

5. f(Our Cloud Expertise) = (Your Business Success)n
…and even more…
Mobile
Itinerary Printing SMTP Gateway
BIExchange
TA Web
Services
SSO DB and other DB Clusters
Customer Data Center
Third Party Data Center
VPN
VPN
Single Sign On Servers Web Servers / Page
Cache Servers
Booking Reservation
Engine
Booking Reservation
Engine
Booking System
becomes
eventually
unavailable
Amazon Web Services / Other Cloud Provider
Content Distribution
Network

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Excess load on the Booking Engine
Leads to
– Outages/ Reduced Availability
– Poor customer experience
– Customer drop-offs and unsold inventory
– Adverse publicity
– Diminished campaign impact

7. f(Our Cloud Expertise) = (Your Business Success)n
Some recent website crashes…oops!

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Enter PriorityEngine
Cloud based virtual
queuing solution to
manage traffic
surges

9. f(Our Cloud Expertise) = (Your Business Success)n
- Safeguards booking system from excess load and holds
all additional load in scalable infrastructure
- Throttles traffic by queuing and releasing requests
based on the capacity of your processing system
- Ensures that all requests get executed in an orderly
fashion
- Insurance against website crashes / poor user experience
during excessive load
What does PriorityEngine do?

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Landing
Page/
Mobile App
Query &
Select
PriorityEngine Workflow
Booking
System
Internal Infrastructure
Customers
Success
PriorityEngine
Scalable – Cloud hosted
This workflow can be used for site wide campaigns
as well as targeted campaigns around specific
items, dates, themes etc.
Internal Infrastructure

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PriorityEngine – Sample Visual Representation

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• URL Redirection
• JavaScript
PriorityEngine – Integration Models

13. f(Our Cloud Expertise) = (Your Business Success)n
• URL Redirection
• JavaScript
PriorityEngine – Integration Models
• Fully customizable Waiting Lounge / Interstitial
Page
• Automated queue management
• Real time status updates to end users
• Form data management and submission to
destination

14. f(Our Cloud Expertise) = (Your Business Success)n
• URL Redirection
• JavaScript
PriorityEngine – Integration Models
• Queue and Workflow Management API
• Full control or full automation as desired
• Status updates available as data or posted to
identified section on page
• Integrate once and queue only when needed -
Pass-through service when queuing is not needed

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Value Proposition
Drop-in solution to
throttle heavy or
unpredictable load.
Multiple
integration options
including via simple
JavaScript
Safeguards core
Order Processing
infrastructure
Ensures 100%
successful
transactions and
sale of planned
inventory
Helps turn an
adverse situation
into a positive
customer
experience

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Business Case
Overflow load handler during large promotions
– Protect booking engine from excess load
– Engage customers in the waiting area (push services / offers / messages to all or a
subset of users)
– Optional priority queuing for a subset of users (e.g. frequent flyers, premium
members) to move ahead faster
Load Throttling for smaller / targeted promotions
– Set aside limited booking engine capacity for smaller promotions
– PriorityEngine will ensure flow rate is within this limit
– Prevents smaller / targeted promotions from impacting regular / mainline
bookings (mother ship will not sink!)
– Enables marketing teams to try innovative / aggressive campaigns
e.g. Weekly / flash sale events (e.g. low prices on unsold inventory), Campaigns
for limited routes and dates / times (off-season, off-peak)

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About 47Line
 Team working in the cloud computing domain for the last 5
years
 Has built a successful cloud consulting business (one of the
top 15 AWS partners globally) in the past
 300+ combined months of in-depth cloud experience
 Proven thought leadership in cloud-based architecture and
design
 Close relationship with AWS senior management with early
access to products

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Safeguard your Website.
Don’t Miss a Customer.
Use PriorityEngine.
www.47Line.com/PE