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Emailing : comment passer les filtres anti-SPAM ?

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Découvrez les bonnes pratiques à mettre en oeuvre pour optimiser vos campagnes emailing et passer les filtres anti-SPAM plus facilement.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Emailing : comment passer les filtres anti-SPAM ?

  1. 1. Module 6 : Comment passer les filtres anti-SPAM ? #EmailingSummerCamp
  2. 2. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.2/20 1 - Le rôle des filtres anti-SPAM 2 - Fonctionnement des filtres anti-SPAM 3 - Les bonnes pratiques 4 - Les mots SPAM Sommaire
  3. 3. Le rôle des filtres anti-SPAM
  4. 4. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.4/20 Le rôle des filtres anti-SPAM Rappel : le SPAM est croissance constante
  5. 5. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.5/20 Le rôle des filtres anti-SPAM
  6. 6. Fonctionnement des filtres anti-SPAM
  7. 7. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.7/20 Fonctionnement des filtres anti-SPAM Les filtres anti-SPAM doivent s’assurer : • Que vous n’êtes pas un spammeur • Que votre email est légitime • Que vous intéressez vraiment votre base
  8. 8. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.8/20 Fonctionnement des filtres anti-SPAM Les filtres anti-SPAM ont chacun un système de tri qui leur est propre. Mais ils fonctionnent tous à peu près avec un système de “points” Par exemple : • Si l’e-mail parle d’argent (.193 points) • Ressemble à un discours autour du crédit (.297 points) • Contient du contenu urgent (.288 points) • Parle de remboursement garanti (2.051 points) Plus le nombre de points et élevés et plus l’e-mail a de chances de passer en SPAM Il est donc important d’optimiser son emailing !
  9. 9. Les bonnes pratiques
  10. 10. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.10/20 Optimiser son email pour passer les filtres anti-SPAM, c’est travailler : • Son message • Son code HTML • Sa base de données • Sa réputation Les bonnes pratiques
  11. 11. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.11/20 Optimiser son message : • Garder un ration 50% texte / 50% image • Pas de mots SPAM • Pas de pièce jointe • Pas de vidéo intégrée à l’email • Pas de technologie flash dans l’email • N’abusez pas des !!!!!!!!!!!!!!! • NE METTEZ PAS TOUT EN MAJUSCULES, surtout dans l’objet de l’e-mail • Ne pas mettre les polices en rouge ou vert vif Les bonnes pratiques
  12. 12. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.12/20 Les bonnes pratiques Optimiser son code HTML : • Coder selon les standards de l’emailing • Renseigner les balises <alt> • Pas de liens raccourcis • Pas de grosse image • Mettre un lien de désabonnement en haut et en bas Utilisez votre code pour renseigner les filtres anti-SPAM, mais n’y mettez pas de mot SPAM !
  13. 13. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.13/20 Les bonnes pratiques Optimiser sa base de données : • Utiliser une base de contacts qualifiée • Prendre en compte les désabonnements • Supprimer les hard bounces • Nettoyer sa base régulièrement (softs bounces, non ouvreurs...) Dans votre stratégie, pensez à alterner entre emails commerciaux et emails informatifs
  14. 14. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.14/20 Soigner sa réputation : Les filtres anti-SPAM surveillent vos campagnes et vos statistiques ! Appliquer les bonnes pratiques vous permettra de garder une bonne réputation auprès des filtres et de ne pas être blacklisté. Les bonnes pratiques
  15. 15. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.15/20 Dans tous les cas, testez toujours vos emailings avant envoi Les bonnes pratiques
  16. 16. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.16/20 Si votre email est bloqué par certains filtres, testez chaque élémént pouvant être identifié comme SPAM en les enlevant un par un Parfois , un seul mot SPAM peut bloquer votre campagne ! Les bonnes pratiques
  17. 17. Les mots SPAM
  18. 18. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.18/20 Les mots SPAM Il n’y a pas de liste officielle, mais les plus courants sont : • Gratuit • Réduction • Promotion • Félicitations • Cliquez ici • Suivre ce lien • Dépêchez-vous • Offre • Merveilleux • Acheter
  19. 19. Emailing Summer Camp 2014 - Comment passer les filtres anti-SPAM ? - p.19/20 En bref, il faut éviter les mots qui expriment : • La gratuité • La réduction • L’achat • Un sentiment d’urgence Si vous devez absolument mettre des mots SPAM dans votre emailing, placez-les dans les images Les mots SPAM
  20. 20. Prochain module : Mesurer le ROI de l’email marketing mardi 19 août 11h @43degres #EmailingSummerCamp Merci !

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