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Let The Chatbot Take Over - SMX Munich

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First Level Service Management, Acquisition, Customer Relations... chatbots are increasingly used whenever fast and scalable communication is required. More and more CTAs connect clients and potential clients with the automated text assistants to start the "conversation". So far, bad experiences with the bots were not uncommon, but much has changed. The Chatbot technologies are now so far advanced, that every online marketer should be aware of the possibilities, if not already using them. In this session, we will discuss which investments into chatbot technology makes sense, and why expectation management is key. We also cover how to set expectations and focus on the shift in channels – especially from email to messenger services. Learn how, given the right personality, your bot can be a representative of your company. Learn the limits of chat bot, as well, so you know where to draw the line and bring humans back into the conversation.

Veröffentlicht in: Marketing
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Let The Chatbot Take Over - SMX Munich

  1. 1. Let the Chatbot Take Over David Pichsenmeister @pichsenmeister SMX Munich March 21, 2018
  2. 2. ~ 7.6 Bn
  3. 3. ~ 4.1 Bn
  4. 4. Worldwide Device Shipments
  5. 5. ~ 2.5 Bn
  6. 6. “Messaging is one of the few things that people do more than social networking.” Mark Zuckerberg, Founder of Facebook in 2014
  7. 7. Bot an autonomous program on a network Chatbot a bot that uses human language to communicate AI Assistant a chatbot that performs tasks or services for an individual Skill a capability that an AI assistant can learn Terms
  8. 8. Voice Platforms
  9. 9. Siri Apple Cortana Microsoft Alexa Amazon Assistant Google
  10. 10. Messaging Platforms
  11. 11. Messengers Monthly Active Users (in Mio)
  12. 12. 70mio businesses on Facebook Facebook Messenger
  13. 13. Facebook Messenger 70mio businesses on Facebook 20mio use messaging
  14. 14. 20mio use messaging 200k bots on Messenger Facebook Messenger 70mio businesses on Facebook
  15. 15. Messaging as a Marketing Channel: No Longer “If” but “When” David Marcus, Head of Messenger
  16. 16. Casas Bahia eCommerce
  17. 17. 77% click through rate Case Study: Casas Bahias
  18. 18. 77% click through rate 35% first time buyers Case Study: Casas Bahias
  19. 19. 50% higher order value 77% click through rate 35% first time buyers Case Study: Casas Bahias
  20. 20. Christina Milian Celebrity
  21. 21. 800k total reach Case Study: Christina Milian
  22. 22. 800k total reach 56% opening rate Case Study: Christina Milian
  23. 23. 800k total reach 56% opening rate 77% sales increase Case Study: Christina Milian
  24. 24. ChatbotConf Event
  25. 25. 48% of attendees used bot Case Study: ChatbotConf
  26. 26. 48% of attendees used bot 26% matchmaking activated Case Study: ChatbotConf
  27. 27. 48% of attendees used bot 26% matchmaking activated 2.5 avg. questions per user Case Study: ChatbotConf
  28. 28. Challenges
  29. 29. m.me/david.pichsenmeister david@pichsenmeister.com Thank You!

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