First Level Service Management, Acquisition, Customer Relations... chatbots are increasingly used whenever fast and scalable communication is required. More and more CTAs connect clients and potential clients with the automated text assistants to start the "conversation". So far, bad experiences with the bots were not uncommon, but much has changed. The Chatbot technologies are now so far advanced, that every online marketer should be aware of the possibilities, if not already using them. In this session, we will discuss which investments into chatbot technology makes sense, and why expectation management is key. We also cover how to set expectations and focus on the shift in channels – especially from email to messenger services. Learn how, given the right personality, your bot can be a representative of your company. Learn the limits of chat bot, as well, so you know where to draw the line and bring humans back into the conversation.