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Marketing Definition
Purpose of Marketing
How to make Marketing Plan
Analysis
Internal
(Product
Analysis)
External
(Market
Analysis)
Analysis
Internal
(Product
Analysis)
Strengths Weaknesses
External
(Market
Analysis)
Opportunities Threats
Setting the Objective
Setting the Objective
Setting the Objective
Setting the Objective
Selling 10,000 boxes by the
end of this year.
Choosing the Strategy
Strategy Examples
Analysis
Objective
Strategy
Tactics
Tactics
STP Process
(Market
Segmentation
/Targeting
/Positioning)
4 P’s of
your
Product
Tactics
Market
Segmentation
/Targeting
/Positioning
4 P’s of your
Product
Tactics
Market
Segmentation
/Targeting
/Positioning
4 P’s of your
Product
Segmentation & Targeting
Targeting
• Demographic
• Psychographic
Positioning or Perceptual
Map
Tactics
Market
Segmentation
/Targeting/Positio
ning
Define the 4 P’s of
your Product
Define the 4 P’s of
your Product or
Service
Define the 4 P’s of
your Product or
Service
What is your
Marketing
Message?
What is your
Marketing
Message?
What is your
Marketing
Message?
What is your
Marketing
Message?
What is your
Marketing
Message?
What is your
Marketing
Message?
Analysis
Objective
Strategy
Tactics
Measurement
Measurements
Control & Corrective Actions
Example:
Sales Objective
= 10,000
Sales Per Month
= 833
Measurements
Control & Corrective Actions
Analysis
Objective
Strategy
Tactics
Measurement
Financials
Example:
Sales Reps. Salaries = 220,000
Brochures = 50,000
PR = 120,000
Direct Marketing = 10,000
TV Advertising = 500,000
Total = 900,000
Financials
Budgeting
Marketing Plan in 5 Steps

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Marketing Plan in 5 Steps

Editor's Notes

  1. Objective of Marketing Helps you sell faster and easier
  2. Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.