3seven9 is an award-winning digital agency that creates branding, websites, apps, and digital marketing programs to enhance business performance. They solve business problems with smart technology. Their services include intelligent web design, integrated marketing, specialized applications, brand design, content marketing, and social marketing. They work with clients across various industries to increase sales, engage customers, improve websites and marketing strategies through digital solutions.

1. Solving business
problems
3seven9.com
Nominated for best use of digital
techniques and technologies

2. We create exciting branding & design,
innovative websites & apps and
engaging digital marketing programmes
to enhance business performance.
We solve your business problems with smart technology.
3seven9 are an award-winning
digital agency

3. Challenges
Under-
performing
websites
A
fragmented
& increasingly
mobile
audience
Disconnected
brand across
multiple
media
Quality
Content
for lead
nurturing
Executing
an effective
social media
strategy
Maintaining
customer
engagement
Solutions
Specialised
web and mobile
applications
Social
marketing
Content
marketing
Brand
design
Intelligent
websites
Integrated
marketing

4. Core Services:
Intelligent web design
Does your website improve
your business?
Only 19% of businesses rated
their website proficient at driving
sales*
 Misaligned to sales cycle
 Missed opportunities with
mobile device market
 Lack of automated marketing
facilities
 Little integration with social
presence
 Minimal reporting on site
effectiveness
 Static, dated with little steer
for progression
*Adobe Quarterly Digital
Intelligence Briefing 2013
Intelligent websites
Aligned and supporting your
sales cycle
Lead gen and nurturing capabilities
Responsive design for every device
Manage high content, high value
messaging
Rich, engaging, interactive user journeys
Custom interaction with social outposts
External systems integration
(DMS, CRM)
Intelligent
websites
Under-
performing
websites

5. Situation
Accountancy firm needed to refresh their websites to
cater for increasingly mobile audience.
Process
Centred around innovation and future proofing.
Built in social integration and automated
triggers. High degree of responsiveness and
multi site functionality.
Results
Since the website went live:
 51% increase in traffic
 55% return in mobile visitors
 90% budget saving in additional site rollouts
Core Services:
Intelligent web design Intelligent
websites
Under-
performing
websites

6. Do you know the most effective way to
reach and engage your prospects?
Companies rank “management support and
resources” as their top challenge to successful
integrated campaigns.*
 Fragmented audience across many channels
 Weak strategy and approach
 Uncertainty on best combination of digital
channels to use
 Attribution knowledge gaps
Core Services:
Integrated marketing
Integrated marketing
83% of marketers reported that they
see “a direct relationship between
higher revenues and integration.*
Custom integrated marketing packs
Expertise in strategy and integration
Full integrated measurement of
campaign
Agile creative and technical teams
for accelerated campaign starts
Real-time campaign adjustments
to maximise ROI
*Econsultancy State of Integrated Marketing Report 2013
Integrated
marketing
A
fragmented
& increasingly
mobile
audience

7. Case study:
Integrated marketing
Situation
US firm needed to target “IT career starters &
boosters” in UK and pass the leads generated onto
sales
Process
We created a “How to get that £60K career
in IT” whitepaper and interactive quiz content– then
marketed that out using a variety of marketing
channels.
Results
In 3 months the campaign generated:
 +3,000 relevant site visits
 400 completed quizzes (with a 90% completion
rate)
 >300 social conversations created
 700 leads from whitepaper downloads
Integrated
marketing
A
fragmented
& increasingly
mobile
audience

8. Does your technology bring your clients
closer?
74% of businesses want to
increase customer engagement*
 Poor online customer experience
 Lack of engaging client content
 Restricted digital sales tools
 Time wasting internal business processes
 Outdated, inconsistent and unconvincing
marketing tools
 Poor internal buy in of new initiatives
Core Services:
Specialised applications
Specialised web and
mobile applications
93% of businesses say optimising the
user experience will improve conversion*
Business applications that solve issues
Digital sales toolkits and collaboration
Digital closed loop marketing applications
Rich, interactive digital experiences
to increase customer understanding
and engagement
Advanced client analysis and reporting
*Econsultancy User Experience Survey Report 2013
Specialised
web and mobile
applications
Maintaining
customer
engagement

9. Case study:
Sales app
Situation
Telstra needed a digital map to showcase
their network capabilities
Process
Optimise for Sales Reps
iPads and mobile devices
Supports mobile specific
interaction (pinch/zoom)
Plots and accesses
1,982 data points quickly
Intelligent load-times of
map features dependent
on navigation
Results
Contributed to wholesale
increasing their business.
Specialised
web and mobile
applications
Maintaining
customer
engagement

10. Why would your
customers buy from
you?
 Lack of meaning and
accurate reflection
 Confusing company
identity
 Disconnected
company campaign
branding
 Poor alignment
between internal and
external brand
perception
 Lack of unique selling
points against
competitors
 Poor customer
communication of
your brand
Core services:
Brand design
Brand design
Brand consultancy, strategy and
positioning
Multi-disciplinary, cross channel
creativity
Web design, both responsive and
mobile
Digital design for social
media branding
Print design
(aligned to
online brand)
Brand
design
Disconnected
brand across
multiple
media

11. Case study:
Brand design Brand
design
Disconnected
brand across
multiple
media

12. Quality
Content
for lead
nurturing
Is your lead nurturing working?
79% of marketing leads never
convert into sales. Lack of lead nurturing is the
common cause
of this poor performance*
 Content assets aren’t connecting to your
audience
 Sales and marketing teams creating content in
isolation
 Unable to measure content effectiveness with
client interaction
 Content creation unstructured
Core services:
Content marketing
Content marketing
Companies that excel at lead nurturing
generate 50% more sales ready leads
at 33% lower cost**
Content supply chain strategy
and implementation
Content creation and alignment
to your customer’s buying life cycle
Sales enablement content assets
Video, whitepaper, datasheets,
case studies, blogs, infographics
Content distribution and measurement
*Marketing Sherpa **Forrester Research
Content
marketing

13. Case study:
Content marketing
Situation
The Thames Valley Chamber of Commerce
needed a content led marketing platform to
attract North American firms to the region.
Process
 Created an interactive Portal
 Produced interactive content maps/videos
 Introduced incentive based content
Results
 2,100 relevant visitors
 4.5 mins average duration
 20 companies established
 175 jobs created
 £6m regional investment
Quality
Content
for lead
nurturing
Content
marketing

14. What are your clients saying online?
31% of customers post online
following inadequate customer service*
 What is the industry talking about?
 What Social ROI are you returning?
 How does the market really perceive you?
 Where are the industry communities?
 Who influences your clients?
 What social strategies do your
competitors use?
Core Services:
Social marketing
Social marketing
84% of B2B marketers use social media
in some form**
Strategic social marketing aligned
to your business goals
Social bid intelligence
Social audits to understand what’s
important to your market
Strong, consistent presence in
your market
Social competitor strategy maps
Social engagement support services
*New Voice Media **Aberdeen Research
Social
marketing
Executing
an effective
social media
strategy

15. Case study:
Social marketing
Situation
Top 20 accountancy firm wanted
social media to lift their brand, extend conversations
and generate leads.
Process
 Conducted social audit to assess
10,000 conversations
 Created bespoke strategy
for Partners & marketing
 Trained users in engaging and
provided monthly support
Results (3 months)
 Went from 20th to 2nd in social brand awareness
 Average 30% responses (double average)
 20 leads a month generated
Social
marketing
Executing
an effective
social media
strategy

16. Who we work with

17. Testimonials
“3seven9 managed a
complex project to
produce an excellent
finished product. Great job
guys!”
Paul Britton
Head of Inward Investment
& Reinvestment
Thames Valley Chamber
of Commerce
“3seven9 understood
the complexity of our
requirements and built an
intuitive and responsive
website that prioritises the
content, depending on how
the client accesses it.”
Graeme Trigg
Practice Development Manager
Kingston Smith
“With 3seven9’s approach,
we have created exciting
campaigns to drive our
recruitment efforts much
more successfully than
before.”
Siobhan Cronin
Engagement Manager
QA Apprenticeships

18. Which business
problem do you
need solving?
If you have any further questions please contact us:
david.wood@3seven9.com
07711 019253
01344 667418
or find us at 3seven9.com

19. Additional slides

20. Case study:
Video marketing
Situation:
Hempsons Law firm needed to respond
quickly to a series of NHS changes and
inform their audience how this would affect
them.
Process:
A series of videos were recorded that
covered specific areas the NHS changes
would affect.
These were then promoted in their internal
network and client base.
Results (3 months):
 500+ targeted views
 13+ hours marketing footage consumed
 23% mobile views
Quality
content
for lead
nurturing
Content
marketing

21. Situation:
Kingston Smith wanted to improve their
thought leadership initiative by increasing
traffic to blog
Process
Researched accountancy market
Targeted SEO back linking strategy
(competitors, social book marks and
internal distribution)
Trained partners to create engaging
blog content
Results (3 months)
 2nd for “Entrepreneurs blog UK” (78m)
 43% increase in overall traffic
 52% & 40% increase in
referring/SEO traffic
Case study:
SEO marketing Integrated
marketing
A
fragmented
& increasingly
mobile
audience

22. Case study:
PPC marketing
Situation
IT Apprenticeship firm wished to
aggressively generate leads.
Process
Socially researched messaging
Updated website to match brand
rollout
Integrated Facebook and PPC
advertising
Results
Generated 2.5k applications
(cost per application £17.13)
29% conversion from Social Media
Integrated
marketing
A
fragmented
& increasingly
mobile
audience

23. Case study:
Social lead gen
Situation:
Bristol based Development wanted to create
an active community to drive their brand and
lead gen in 2013.
Process:
Created bespoke Facebook Page with
regional Tabs
Included interactive elements such as
resource library, quizzes, 3rd party plug-ins,
offers, galleries and events etc
Drove traffic with PPC advertising
Results (3 months):
 +1,100 likes on Facebook page
 Nearly 8,000 engagements on the page
 490,000 visible reaches on Facebook
within their own communities
 +300 content downloads
Integrated
marketing
A
fragmented
& increasingly
mobile
audience