The document discusses how APIs can help transform the transportation industry by enabling the creation of platforms. APIs allow for asymmetric business models where multiple markets can be served. Five key API use cases are described like enabling mobile apps, growing ecosystems, increasing reach, powering new business models, and driving innovation. APIs and the platform model they enable have the potential to help address challenges in transportation around socioeconomics, infrastructure, and the environment.

1. Dubai Smart Gates
Dubai Airport introduces Smart Gates
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Src: Flickr

2. @ManfredBo
Changing the Face of Transport via APIs
Manfred Bortenschlager
I work for 3scale.net
API Management
@3scale
APIdays
Paris, December 3, 2014

3. Outline
1. Opportunities and Challenges in Transport
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2. Five API Use Cases
3. API Economics
4. Wrap-up and take-aways

4. International travel contributed $6.9tr to global GDP
Transport industry accounts for 4.5% of total employment
International trade growth forecast 8%
Growing hyperconnectivity: people, places, machines
Smart navigation systems reduce travel time by 18%
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Src: WEF, EC, Flickr

5. Traffic congestion effects reduce GDP by $200bn in EU and US
Transport accounts for ¼ of EU’s emissions
71% of EU car drivers criticize convenience of PT
Saturation of EU skies, freight traffic to grow 125%
Growth rates  energy ?
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Src: WEF, EC, Flickr

6. The solution to all this ?
Application Programming Interfaces
…because APIs are interfaces that allow systems to work –
frictionless.
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7. Five API use cases
1. Enabling mobile channels
2. Growing ecosystem
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3. Increasing reach
4. Powering business models
5. Driving innovation
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8. 1. Enabling mobile channels
Open data for multi-modal
travel throughout UK
Open data for Smart Cities
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Including transport data
Adopted by many mobile apps

9. 2. Growing ecosystems
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Carma
Easily find matches for carpooling
Exposes same functionality via API

10. 3. Increasing reach
From service to platform
Opening up an API […] embeds them in a wider range of
apps […] and increases their sales potential because they
have more channels. (Gartner)
Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-starbucks-
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united-airlines/

11. 4. Powering business models
Aggregation of various transport-related
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data feeds
Freemium price plan for API
access

12. 5. Driving innovation
Free access to data
from multitude of sources:
Lines, times, fares, points of interests, bikes, traffic jams,
speed cameras, electric car charge points…
Encourage mashups and innovation
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13. But what really is the power of APIs ?
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14. APIs enable the creation of platforms.
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15. …A "platform" is a system that can be […] customized
by outside developers -- users -- and in that way,
adapted to countless needs and niches that the
platform's original developers could not have
possibly contemplated.
Src: http://www.valuewalk.com/

16. APIs enable the creation of platforms.
Platforms enable 2-sided business models.
(aka Asymmetric Business Models)
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17. Asymmetric Business Models
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Side 1 Type
“Home” market
Primary
Side 2 Type
“Victimized” market
Secondary
Drives the primary

18. Platform economics
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Price
Q1
P1
P1
Q1
Price
Quantity
Home Market Victimized Market
Platform Src:
wikipedia

19. Platform economics
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Price
Q2
P2
Q2
P2
Price
Quantity
Home Market Victimized Market
Platform
P1  P2 (free)

20. Platform economics: examples
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Price
Q2
P2
Q2
P2
Price
Quantity
Home Market Victimized Market
Platform

21. APIs enable the creation of platforms.
…can serve n home and victimized markets !
A Platform…
…adapted to countless needs and niches…
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22. Platform and the five API use cases
1. Enabling mobile channels
2. Growing ecosystem
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3. Increasing reach
4. Powering business models
5. Driving innovation

23. Nearly 4/5 of the CEOs identified technological
advances such as the digital economy,
…
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24. Take-aways
There are tremendous opportunities in transport.
Several socio-economic, structural and technical
challenges need to be overcome.
APIs (will) play an essential role.
Five API use cases can be identified.
All relate to platform economics.
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25. The next miracle to come from transportation
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26. @ManfredBo
Changing the Face of Transport via APIs
Q&A
Manfred Bortenschlager
manfred@scale.net
I work at 3scale.net
API Management
@3scale