Insermo is an interactive multi-channel content delivery platform. It is a cloud based, Software as a Service (SaaS) company that powers all types of interactive marketing messages – seamlessly, without limits, at the highest levels of performance, with the lowest levels of risk.

1. Introducing …
Introducing …

2. Who are we?
an Australian based product business with a leading
bulk mobile and email communication solution that services an
international client list.
www.insermo.com

3. What is www.insermo.com
A web based system used to manage Email, SMS and MMS
campaigns.
Email SMS MMS
Cost effective, Fast, always Rich media
driving high ROI available including sound and
video to the mobile
handset

4. The Technology
Industry Leading Technology:
• Grid computing platform, built using Ice grid by ZeroC as it’s base;
• Platform is able to roll out to standard Linux Environment.
• Entire platform is event driven and there for allows real time results and triggers;
• Cross-Browser rich internet application framework, Ext-Js;
• Interface is based on a desktop client-side web application model;
• Custom applications can sit on our platform;
• Our data is stored in very fast key value pair databases, based on dynamo from Yahoo;
and
• Ability to develop in Java, C++, .net, Python, Objective-C.

5. Product Features - Multi Channel Messaging
Email SMS MMS
Your order number
x45673 is due for
delivery to 88 Fort
Street Sydney between
4pm and 6pm today.
Thanks - Office Max

6. Product Features - Intuitive Desktop Interface
Access Insermo modules via icons,
or through the ‘Go’ menu
Sidebar widget shows background tasks, real-
time activity and account quota.

7. Product Features - Contacts Management
Advanced data management at a
list and individual record level.
Record management features that
makes it simple to clean, manage
and target messages.

8. Product Features - Social Media Integration
Add Facebook Sign Up Form Updated your networks Configure social icons
and Data directly added to the moment you send a into your templates, for
your Insermo Account campaign. sharing email content
Detailed Social Media Reporting updated in real-time.

9. Product Features - Triggered Campaigns
• Business Rules Created within Insermo
for each communication determining
message and time;
• Can be triggered by external API calls
or message recipient action;
• Relevant Templates and Content called
depending on the business rule; and
• Content can be delivered as Email,
SMS or MMS

10. Product Features - Detailed Reporting
Detailed reporting at an Aggregate and
Individual record level in Real Time

11. Product Features - Multiple Languages
Multi Lingual support in list
management and message
delivery

12. Product Features - Email Deliverability
Industry Leading
• Fully Scalable Load Balanced Infrastructure
• Real Time Delivery Monitoring and Issue Remediation
• ISP Feedback Loops
• Sender Authentication such as DKIM and SPFF

13. Executive Management Team
Mark Edwards - CEO
Mark has extensive experience managing online product businesses. Mark was a co-founder of Mailout.com,
one of Australia’s first email marketing tools in 2002 that was acquired by Next Digital (formerly the Web
Development Group) in 2004. Mark built Next Digital’s marketing and media division as the Digital Marketing
and Media Director until 2010 when the Insermo business was formed as a result of a merger of the Mailout
email and Inspirus SMS businesses.
Jason Rigg-McPherson – Technology Manager
Jason heads the technology team of Insermo, bringing together 9 years of email delivery and mobile platform
architecture knowledge. Jason lead the development team that built the Mailout.com email solution in 2002
and has over 16 years’ experience in internet technology ranging from setting up ISP’s to high scale content
delivery systems.
Ben Rowe – Product Manager
Ben is the Insermo Product Manager, a role that includes the product’s marketing, and defining and managing
the product roadmap to match product development priorities with the needs of the market.
Ben is a passionate digital marketer with significant experience in both traditional and digital marketing,
working for organisations including Kraft foods and realestate.com.au.