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AN INTRODUCTION TO THE GSMA
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOUT US
[object Object],[object Object],[object Object],What is the GSMA? REPRESENTING MORE THAN 3.5 BILLION MOBILE CONNECTIONS
[object Object],[object Object],[object Object],[object Object],[object Object],GSMA Board
GSMA Committees GSMA Officers Rob Conway – Chief Executive Officer, Member of the Board Jeremy Sewell – Chief Financial Officer Bill Gajda – Chief Commercial Officer Tom Phillips – Chief Government and Regulatory Affairs Officer Alex Sinclair – Chief Technical Officer  Michael O’Hara – Chief Marketing Officer John Hoffman – CEO, GSMC TBC – General Counsel
GSMA FOCUS OF ACTIVITY
GSMA Focus of Activity Mobile Broadband Mobile Lifestyle Mobile Planet
Mobile Lifestyle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Pay-Buy-Mobile LIKE A CREDIT CARD IN YOUR HANDSET
Mobile Planet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Development Fund ,[object Object],Community phones  -  managed by local entrepreneurs who partners with a mobile operator to deliver shared phone service to their community Community Internet  – uses enhanced GSM networks to provide Internet access to computer in fixed booths that are shared by the community and run by local entrepreneurs CONNECTING THE UNCONNECTED ,[object Object]
Mobile Money for the Unbanked (MMU) CONNECTING THE DEVELOPING WORLD TO FINANCIAL SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Broadband ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Mobile Broadband Global Promotion Campaign WWW.GSMWORLD.COM/HSPA
Mobile Broadband Service Mark ,[object Object],Ecosystem Partners PC OEMs Mobile Operators
Embedded Mobile ,[object Object],[object Object]
Embedded Mobile Programme Work streams to address MNO and vendor priorities Key Enablers Bridge mobile- and non-mobile domains Drive new  devices  and services GOAL 1 STRATEGY 2 ENABLERS 3 EXECUTION PLAN 4 WORK STREAM APPROACH 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“50 billion connected devices by 2025” 4. LAUNCH IMPLEMENTATION 3. C-LEVEL CALL TO ACTION 2. REDESIGN APPROACH 1. BASELINE ISSUES & POTENTIAL GAINS
MBB connections to reach over 70 million by end 2008 Source: Wireless Intelligence, September 2008 Global HSPA connections Devices everywhere
Growing M2M market beyond handsets and USB modems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Devices everywhere
There remain many untapped devices segments Addressable segments for wireless-enabled devices NOTE: Machine segments above are annual shipment volumes SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities Devices everywhere “ 90% of our device categories to be network-enabled and wireless capable by FY2010” Howard Stringer Chairman & CEO Sony Wireless health Smart metering and clean technology Transport
The GSMA is looking at a much larger market “ Devices Everywhere” The addressable market from M2M to “Devices Everywhere” NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity Devices everywhere M2M
Deliver  connectivity  for the development of Connected Health markets and practice globally Looking to work with Vendors, Service providers and other ecosystem partners to  boost mobile innovation, reduce cost  and to  improve time to market What can the GSMA deliver to mHealth Market overview Identify users or user groups Determine success potential Analyse applications and methodology Identity strategic partners Implementation plan
[email_address] THANK YOU!

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ECH Campus: Ton Brand GSM Association

  • 2.
  • 4.
  • 5.
  • 6. GSMA Committees GSMA Officers Rob Conway – Chief Executive Officer, Member of the Board Jeremy Sewell – Chief Financial Officer Bill Gajda – Chief Commercial Officer Tom Phillips – Chief Government and Regulatory Affairs Officer Alex Sinclair – Chief Technical Officer Michael O’Hara – Chief Marketing Officer John Hoffman – CEO, GSMC TBC – General Counsel
  • 7. GSMA FOCUS OF ACTIVITY
  • 8. GSMA Focus of Activity Mobile Broadband Mobile Lifestyle Mobile Planet
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. MBB connections to reach over 70 million by end 2008 Source: Wireless Intelligence, September 2008 Global HSPA connections Devices everywhere
  • 20.
  • 21. There remain many untapped devices segments Addressable segments for wireless-enabled devices NOTE: Machine segments above are annual shipment volumes SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities Devices everywhere “ 90% of our device categories to be network-enabled and wireless capable by FY2010” Howard Stringer Chairman & CEO Sony Wireless health Smart metering and clean technology Transport
  • 22. The GSMA is looking at a much larger market “ Devices Everywhere” The addressable market from M2M to “Devices Everywhere” NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity Devices everywhere M2M
  • 23. Deliver connectivity for the development of Connected Health markets and practice globally Looking to work with Vendors, Service providers and other ecosystem partners to boost mobile innovation, reduce cost and to improve time to market What can the GSMA deliver to mHealth Market overview Identify users or user groups Determine success potential Analyse applications and methodology Identity strategic partners Implementation plan