"One Size Fits None: The Case for Personalised Adherence" Presentation by Allan Bowyer, EMEA Solution Leader - Mobile Treatment Adherence, Janssen Healthcare Innovation

1. One Size Fits None:
The Case for Personalized Adherence
Allan Bowyer
Janssen Healthcare Innovation
EMEA Solution Leader – MobileTreatment Adherence
24 February 2016
PHGB/JHI/0216/0002 Feb 2016

2. Care4Today® Mission
Transform healthcare delivery
by connecting, supporting and
empowering patients and
providers.

3. When people become patients
PHGB/JHI/0914/0004

4. The cost of poor adherence
50% not taking prescribed
medication as directed1
€125 billion2
200,000 deaths

5. Poor adherence in perspective
Patients PharmaHealth systems

6. Good adherence is the sine qua non for
personalized medicines
“Increasing the effectiveness of adherence
interventions may have a far greater impact on
the health of the population than any
improvement in specific medical treatments
3
”

7. Personalizing adherence
remind
engage motivate
educate

8. Care4Today®: Gateway to behavior change
Reminders Social support
Goal-setting
380,000+

9. Care4Today® Facts
50% 4.4/day 53%
Born <1960
36% 73% doses
indicated ‘taken’

10. Are we changing fast enough?
17 years4

11. Accelerating personalization
Intelligence
Interoperability
Implementation
Healthcare
system and
policy
Healthcare
org,
community,
peer group
Provider -
patient
Individual
Ecological Model5

12. From the Dashboard, providers can:
• Monitor patients’ adherence by medication
• Print patient opt-in instructions
• Sort data by Name, Adherence Percentage & Alert
• Create and print Individual Medication Plans
• Print individual adherence reports

13. Parting thoughts
• The most expensive treatment is that which goes unused
• Deliver personalized adherence support with a human touch
• Put people before process and technology

14. References
1. Adherence to Long-TermTherapies, Evidence for Action,World Health
Organization, 2003
2. http://www.efpia.eu/topics/people-health/patient-adherence (retrieved 12
Feb 2016)
3. Haynes RB. Interventions for helping patients to follow prescriptions for
medications. Cochrane Database of Systematic Reviews, 2001, Issue 1.
4. http://jrs.sagepub.com/content/104/12/510.full (retrieved 12 Feb 2016)
5. Adapted from McLeroy et al. Health Educ Q 1988;15(4):351-77; Berben et al.
WJNR, 2012 [adapted from Bronfenbrenner (1977, 1980)