Designing Pricing Strategies and Programs

Chapter 13 Designing Pricing Strategies and Programs PowerPoint by Karen E. James Louisiana State University - Shreveport

Objectives ,[object Object],[object Object],[object Object]

Price Has Many Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conditions Under Which Consumers are Less Price Sensitive:

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],Conditions Under Which Demand is Less Elastic:

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object]

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Discounts and Allowances:

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotional Pricing Tactics:

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discriminatory Pricing Tactics:

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product-Mix Pricing Tactics:

Initiating and Responding to Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiating and Responding to Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiating and Responding to Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiating and Responding to Price Changes ,[object Object],[object Object],[object Object],[object Object],Market Leader Responses to Competitor Initiated Price Cuts: ,[object Object]

Designing Pricing Strategies and Programs

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Designing Pricing Strategies and Programs