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Content Management
Systems
By Brandon White
Content Management Systems
CMS - A web software that allows you to update
and manage your website with a minimal
technical or design background.
Standard on most websites these days.
Costs to you
•Setup
•Customizations
•Learning Curve
•Skill Requirements
•Maintenance Time (Ongoing)
Considerations
•Which parts of your site will you update?
•How frequently will you update?
•Who makes updates, and what is their skill set?
•How will the CMS be maintained?
Categories
Open Source
“Free”, community developed
• WordPress
• Drupal
• Joomla
Proprietary
Owned by a company
• Ibex
• Flipper
• Wix (SaaS)
Which is
“best”?
Drupal
•Not for the do-it-yourselfer
•Higher entry cost than WordPress
•Good framework for building custom sites
Understanding Content Management Services
360Toolbox
•Control of content, design is static
• Events, Menus, Coupons, Jobs, Promos, Galleries, Location
s, Custom Pages, Pop-up content, Videos
•Feeds content to multiple web properties
• Your website, Facebook, Twitter, 360Wichita.com
Understanding Content Management Services
WordPress
•Low entry cost (out-of-the-box)
•Tons of low cost add-ons
•Tons of free and low cost designs
• Many developers offer customizations
Understanding Content Management Services
WordPress
Software
Mobile
Theme
Design
Theme
Site
Search
Gallery
Shopping
Cart
Twitter
User
Manager
Multi-
Language
Account
Lock
SEO
Shipping
Module
FAQ
Slider
Feedback
Tons of great low cost
add-ons
WordPress
Software
Mobile
Theme
Design
Theme
Site
Search
Gallery
Shopping
Cart
Twitter
User
Manager
Multi-
Language
Account
Lock
SEO
Shipping
Module
FAQ
Slider
Feedback
Third-party themes and
plugins are dependant on
each other and the core
WP software
Software , plugins and
customizations must be
maintained.
WordPress
Software
Design
Theme
Shopping
Cart
Multi-
Language
Account
Lock
SEO
FAQFeedback
WordPress
Software
Mobile
Theme
Design
Theme
Site
Search
Gallery
User
Manager FAQ
Slider
Find a balance… Don’t try to do too much.
WordPress
•Software is free
•Setup typically $750-$2500
•Design themes often free - $100
• Plugins often $50-$250
• Customizations $50-$200/hour
Ibex
•Developed and owned by 360ideas
•Comparable entry price as WP and Drupal
•Comparable maintenance costs as WP and
Drupal
•100% customizable
Understanding Content Management Services
Questions for your Designer
• Will you “design” this site, or purchase a template?
• Is the CMS and design mobile friendly?
• What plugins will be used?
• If they install plugins, be clear on what you are paying for.
• Are you able to customize the CMS?
Questions for Designers
• Will this CMS scale to accommodate my future needs?
• How are software updates and security handled?
• Do you provide training and support for the CMS?
• What’s the best CMS?
• The best answer isn’t “ours”. It’s what will work best for you
Thanks
Brandon White
@bmatthewwhite

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Understanding Content Management Services