7.pdf This presentation captures many uses and the significance of the number...
How Mobile-Social is Changing the Way Brands Connect with Consumers
1. HOW MOBILE-SOCIAL IS Moderated by David Berkowitz, Sr. Director of Emerging Media & Innovation at 360i @dberkowitz / @360i Featuring: Craig Davis, CEO, TextualAds - @CraDav Tom Dorf, Director of Advertising Sales, MocoSpace - @MocoSpace Noah Elkin, Principal Analyst, eMarketer - @noahelkin Adam Mirabella, Global Director, Digital Media, Nokia - @Sinlison CHANGING THE WAY BRANDS CONNECT WITH CONSUMERS
5. HUB for all announcements & sharing The Mobile social app highlighted the best desserts at partner locations; A Mobile Guide Drove users to discover locations FOOD PORN Application asks fans to upload their photos for a chance to win $5,000 Users received a one-day-event badge and discounts at Godiva stores nationally
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7. 1) Online social networks on mobile devices 200MM+ mobile Facebook users
43. Social Media Week 2011, New York Adam Mirabella Global Director, Digital Media
44. Mobility will drive the next phase of Internet growth TODAY: 4.6 billion mobile devices 1.6 billion Internet users 450 million accessing the Internet through mobile Source: IDC 2013: 5.9 billion mobile devices 2.2 billion Internet users 1 billion accessing the Internet through mobile Source: IDC & Infonetics Research
http://playbook.360i.com Replace mobile POV with mobile playbook
Mobile was the bridge between online & offline, connecting to consumers to the show via mobile devices and on the ground promotions. The campaign included the following core components: Twitter (hub for announcements & sharing) Facebook (Food Porn app asked viewers to upload photos for a chance to win $5K) Foursquare (special one-day event badge & deals at 300+ local dessert shops) Foodspotting- emerging platform that lets users share photos of what they're eating with fellow foodies **with Top Chef Just Desserts, BRAVO became the first advertiser to sponsor a specific category within the app. **<ELLEN TO ADD FOLLOWING TALKING POINTS>** -Participating retailers in markets FREE Desserts were made available via the following partners: Local bakeries & Retailers – 260 retail partners in 20 Markets nationwide Total In-Store Impressions = 462,000 Largest Retail Partner (Godiva) distributed 8,000 truffles in 19 markets Branded Trucks: 4 Total in NYC, LA, Chicago 66K truck impressions garnered Opentable.com – 800 restaurants offered customers a free dessert with dinner Twitter as a hub for all messaging All times and locations were only announced on the @Bravotv Twitter account to harness the power of social media. Wrapped newspapers calling out twitter for detailers 4sq Just Dessert badge could be redeemed for real goods—GODIVA TRUFFLES! Within 1 week of just desserts day (continuing to play off bridging online/offline components)
Mobile was the bridge between online & offline, connecting to consumers to the show via mobile devices and on the ground promotions. The campaign included the following core components: Twitter (hub for announcements & sharing) Facebook (Food Porn app asked viewers to upload photos for a chance to win $5K) Foursquare (special one-day event badge & deals at 300+ local dessert shops) Foodspotting- emerging platform that lets users share photos of what they're eating with fellow foodies **with Top Chef Just Desserts, BRAVO became the first advertiser to sponsor a specific category within the app.
Left: Be The One for restorethegulf.com Right: Demo app for The Varsity, with a button to share