2 Ten Marketing Strategies: How to Create Compelling Content

•

1 like•477 views

BioAlliance Strategies, LLC

Suggestions for developing effective marketing content

Business Health & Medicine

Marketing Strategies for Businesses
How to Create
Valuable Content

Baseline
• Make it easy to understand and
recall your content
— Apply Rules of Engagement
— Focus on clarity
— Be concise

Copyright - 2 Ten, LLC 2

Rules of Engagement
1. Know your audience.
2. Speak their language.
3. Provide accurate, actionable
information.

Copyright - 2 Ten, LLC 3

Know Your Audience
• Know your audience
– CEO, Decision-maker, Manager,
Administrative
• What worries them?

Copyright - 2 Ten, LLC 4

Be Understood
• Use active voice
– Create forward momentum
• Accompany problems with solutions

Copyright - 2 Ten, LLC 5

Deliver
• Clarify value
– Quickly, clearly state the economic
benefits of your product/service

Copyright - 2 Ten, LLC 6

Partner With Experts
• 2 Ten, LLC
– Twenty years of marketing, sales
and professional writing
experience
• Clinical research, healthcare, and
scientific consulting industries

Copyright - 2 Ten, LLC

Choose 2 Ten, LLC
• Original, creative content
– Website, blogs, press releases,
collateral, white papers, surveys

Copyright - 2 Ten, LLC

2 Ten, LLC
Professional Marketing Services
Jared Byer
Principal, 2 Ten, LLC
jared@2tenllc.com
913.980.0028
@2tenllc
www.2tenllc.com

2 Ten, LLC is a veteran-owned business

Copyright - 2 Ten, LLC

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