Showing how a small community in Fife, Scotland used social media tools to launch the very first Crail Food Festival.

1. Crail Food Festival How Facebook and Twitter helped launch a community event

3. Population c. 1,700 (2001 Census)

4. Situated 10 miles from St Andrews

5. Edinburgh approx. 50 miles

6. Dundee approx. 23 miles

7. East Neuk Village

9. Food Festival Ideas Strong message about eating locally, healthy eating, supporting local shops, reducing food miles Graham Anderson & Finlay Kerr – both guest house owners in Crail - started to plan a food festival Crail Harbour known for seafood but don’t want to restrict festival to seafood Crail already has two festival events: Crail Community Festival (last 2 weeks in July) East Neuk Festival (first 5 days of July)

10. Festival ideas presented Social evening for business group in September 2010 Graham Anderson and Finlay Kerr presented their ideas for a Crail Food Festival Susan McNaughton did a quick presentation on using Social Media to boost business The idea of launching a Crail Food Festival began to take shape Susan wrote a blog post with a summary of ‘where we are’ (Coconuts don’t grow in Crail)

11. Crail Food Festival publicity This is a new festival event for 2011 There is no funding (yet) We need to create a buzz We reserve a domain name www.crailfoodfest.co.uk We set up a Facebook Page – facebook.com/Crail.Food.Festival in Sept 2010 We set up a Twitter Account in Sept 2010 twitter.com/CrailFoodFest Local artists at Crail Gallery design a leaflet and copies are printed in late October 2010 – funded by a donor

12. Crail Food Festival – Facebook wins We started posting updates about the Crail Food Festival and building a ‘following’ An early consequence was that a local producer posted this on our Facebook Wall

13. Crail Food Festival – More Facebook Wins Before long others were joining in