1. S M S
M A R K E T I N G
M I S TA K E T O
A V O I D
7

2. You have decided to use SMS
messaging to reach more
customers
However, do you have a………
fail proof SMS campaign strategy
and measurement/analysis plan?

3. C O M M O N
S M S M I S TA K E S
B U R I E D
IN THE FAILED SMS
G R A V E Y A R D

4. 1 Using bought lists
VIOLATED
CAN-SPAM
RULE
Learn more about CAN-SPAM rule. Visit http://goo.gl/HuVUfY
Grow your Opt In list by
using proper consent
methods. Rules and
regulations govern the
world of SMS. Know your
rules!

5. 2 Confusing CTA
Text
“2% OFF ”
space
“ZIP CODE”
to
(2CHEAP)
Create a CLEAR and
SIMPLE Call To Action
(CTA) to get users to opt
in to start receiving SMS
from you.
Text 2%
to
224327this is better

6. 3
Sending more than the
promised frequency
Sent
Additional
3 messages
for special
Promotion
Stick to your campaign
strategy. If you’ve promised
2 messages per week, do
not send more than 2 per
week. This is a RULE!

7. 4 Poor timing
Sent SMS
campaign
to
everyone
at 7:30am
Avoid rush hour, early
morning or late at night.
AND
be conscious of time zone.
7:30am CST is 5:30am PST

8. 5
Stuffing too much
information
Some wireless carriers do
not concatenate long
messages. Scrolling down
10 part message —
(1of10 )ABC company…..
(5of10) want you to…..
(10of10) thank you…….
(7of10) is what you
think……..(2of10) and they
don’t arrive in order—
The main point of SMS
communications is to
make your offer easy,
catchy and fast. Keep text
messages short and
precise so that they
contain only the most
important information.
Each SMS is 160 characters, if your message is more than 300
characters, use another communications channel.

9. 6
Sending generic
content
Dear sir,
come into
our store
for a free
taco
SMS is a one-on-one
conversation, use your
brand and product name
whenever possible.
Taco Mucho
BIG one day offer
from 3pm-close 10/30/14!
Use code FREE10 in store.
Details www.tacomucho.com
Reply Stop to stop
this is better

10. 7
Running SMS campaign
without a strategy
Used SMS
as a
one-off
feature
With SMS, brands gain
extensive reach and help
build relationships. Come
up with an overall strategy
to build your database and
optimize a campaign in real
time through metrics.
Interview several SMS providers and choose a right partner to
help you build a successful SMS campaign strategy.

11. Avoid the seven deadly mistakes
described and consult your SMS
gateway provider. Each SMS
campaign is unique, therefore
different rules apply.
A well planned pre-approved SMS
campaign leads to 100% success! I guarantee!

12. GET MORE TIPS
FROM VICTORIA & NATHAN
support-us@2sms.com
http://www.2sms.com
1-877-276-7266

13. –Victoria Roberts
2sms is an enterprise SMS application provider. We
help great companies navigate the SMS industry and
integrate SMS into their existing communication
system to engage people and then turn that
engagement into revenue.