1. Tips and tricks for a
Successful Affiliate
Program
Octavian Jomir
2. About me:
• I was born in Moldova (Russian speaker)
• I studied at Faculty of Mathematics and
Computer Science, University of Bucharest
• I am 31 years old
4. Statistics for year 2014
• 3,753,060 clicks
• 18,154 generated leads
• 59,851 generated sales
• highest commission amount: 260 EUR, sale
value: 8,650 EUR
5. How do I choose a new advertiser?
• Advertiser Ranking in its category
6. How do I choose a new advertiser?
• Commission rejection rate & Oldest
unprocessed commission date
7. How do I choose a new advertiser?
• Online store browsing experience, test order
• Campaign Terms of Service (TOS)
8. What can stimulate me to try a
new advertiser?
• Challenges
• Extra bonuses
• Exclusive offers
9. What makes me to stop the
collaboration with an advertiser?
• Is not paying in time
• High commission rejection rate
• Is changing his TOS, commission value or
Cookie Life
• Not profit !!!
10. What ways of promoting I use?
• Google AdWords
• Facebook Ads
• Remarketing (Facebook, Google)
• Special Projects
• Email marketing
11. Why Google AdWords?
• Drive Laser Targeted Traffic
• High conversion rate
• Quick results
• Flexibility
• No Brand Bidding!!!
• Remarketing
12. When Facebook Ads?
• Promoting special offers & big discounts
• Promoting cheap products
• Website Custom Audiences + Lookalike
Audiences + Remarketing
13. Remarketing results
Statistics for an advertiser who sell books,
period 20-30 Jan. 2015:
Clicks Sales Conversion Rate
New Visits 7193 154 2.14%
Remarketing
Campaign 2016 71 3.52%
14. Remarketing results.
What and how I did?
• Remarketing list for all visitors, period 1-30
November 2014 (Black Friday Website)
• List segmentation by interests: Clothes, Shoes,
IT&C, Kids&Toys, Books, Cosmetics,
Home&Deco, a.s.o.
• Remarketing campaign for all visitors
interested in discounts on books
15. How you succeed and how long it
takes to become profitable?
• If you want to win you have to be prepared to
lose
• You need between 50 and 200 EUR to test a
new campaign and you have to be prepared to
lose them
16. How you succeed and how long it
takes to become profitable?
• You can draw the first conclusions only after
the recurrence period
• If after this period you are close to zero (you
didn’t win but also you didn’t lost too much)
then the campaign has potential, optimize it,
try different approaches, a.s.o.