WordCamp Birmingham 2016 -- Do You Really Need a 3-lb Pocket Knife?

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Kate Newbill

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WordCamp Birmingham 2016 -- Do You Really Need a 3-lb Pocket Knife?

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Security can seem intimidating and complex for many of us, but we shouldn’t (can’t) let that stop us from making sure we’re doing everything we can to secure our WordPress sites. After all, our websites are often part of our livelihood. In this session Adam will discuss the “big picture” of website security and break down the fundamental tasks needed for a strong security plan, in order of importance. Adam will provide an actionable checklist on what you can start doing today to better secure your WordPress websites. After attending this session, audience members will have a better understanding of website security as a whole and what steps they can take to mitigate risk. Attendees will be able to start building their WordPress security master plan immediately.

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At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses. The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work. Takeaways: - Learn whether you are experiencing “Imposter Syndrome” - Understand the root of the crisis of confidence - Find some helpful tools to escape it Presented at WordCamp Birmingham, October 2016.

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Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.

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In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online courses and build highly engaged communities of students. Most online courses achieve student completion rates of around 2% - 10% according to this MOOCS research study (http://www.katyjordan.com/MOOCproject.html) We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece. The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes. The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System. I will also talk about the psychology and strategy of delivering an online course to maximise student engagement and completion rates.

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Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting. In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix! Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.

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WordCamp Birmingham 2016 -- Do You Really Need a 3-lb Pocket Knife?

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