How to Price Your Products, Why you shouldnt compete on price

1. YASMINE
KHATER
LAURA
ALLEN
Lifestyle
Business
Coach
Sustainability
Storyteller
@yasminekhater
yasmine@transpiral.org
laura@goneadventurin.com

2. Who is responsible
for you to live an
extraordinary
life?"
www.transpiral.org

3. The most important person is…
www.transpiral.org
YOU"

4. In this workshop, you’re going to discover
4 IMPORTANT THINGS
• Treasure Map to your pot of gold"
• 2 Pillars of a Profitable Business"
• Who is and Why are they paying you? "
• How to position and price yourself?"

5. www.transpiral.org

6. www.transpiral.org
1. What kind of life do you want to live?"
• What do you want to achieve?"
• What kind of lifestyle? "
• What kind of impact do you want to create? (Global,
Regional, National)"
• What kind of business do you want to run? (Sole
Ownerships, Partnership, Franchise)"

7. www.transpiral.org
How much $$
do you want
to make?"

8. www.transpiral.org
How much $$ do you want
to make?""
1,000,000 = 1"
100,000 = 10"
10,000 = 100"
1,000 = 1,000"
100 = 10,000"
10 = 100,000"
1 = 1,000,000"

9. 2.
WHAT
IS
A
BUSINESS?

10. www.transpiral.org
Profitable
Business

11. www.transpiral.org
Profitable
Business
Purpose : Make Profits"
Customers
Product/
Service

12. www.transpiral.org
Profitable
Business
Purpose : Make Profits"
Customers
Product/
Service
No
Clients
=
No
Sale
No
Sales
=
No
Cash
Flow
No
Cash
Flow
=
No
profitability
No
Profitability
=
No
Business
No
Business
=
No
Freedom

13. Who Am I?
www.transpiral.org
• Half Egyptian/ Singaporean"
• Lived and worked in 7
countries in AP, Europe and
MENA
• Psychologist & Marketer"

14. Turning Point
www.transpiral.org

15. www.transpiral.org
• Fill
in
the
feedback
form
with
name
&
contact
• Why
are
you
here?
• What
is
one
key
thing
you
want
to
take
away
from
today?
Check
-­‐
in

16.
INTENTION

17. Who Am I?
www.goneadventurin.com
• Australian. Asian at heart"
• 6 years living and working
throughout Asia
• Accountant turned Marketer and
Sustainability Consultant

18. Turning Point

19. www.transpiral.org
Profitable
Business
Purpose : Make Profits"
Customers
Product/
Service

20. www.transpiral.org
3.
WHO
is
paying
you?
• Target
customer
:
demo
+
psycho
• How
old
are
they?
What
country/region?
What
job?
• How
do
they
spend
their
Ome?
What
are
their
habits?
• What
is
their
need
/
problem?
• Where
are
they
and
how
do
you
reach
them?

21. www.transpiral.org
3.
WHAT
are
they
paying
you
for?
• Product
or
Service?
• 1
or
many?
• Repeat
or
Single
sale?
• What
are
the
FuncOonal
and
EmoOonal
benefits
• How
is
it
different
(USP)
–
the
product/experience?
• The
posiOoning?
• What
compeOtors
who
will
lose
if
you
win?
Who
are
you
taking
business
away
from?
• How
do
your
customers
perceive
the
value?
• High/
low
margin?
Volume?

22. 4.
HOW
TO
POSITION
AND
PRICE
YOURSELF?
50
Cents
$2-­‐4
$5-­‐10
$12-­‐15
10
Cents

23. www.transpiral.org
4.
HOW
TO
POSITION
AND
PRICE
YOURSELF?
Why
should
you
not
compete
on
price?

24. www.transpiral.org
WHY
SHOULD
YOU
NOT
COMPETE
ON
PRICE?
• Someone
will
beat
you
• Price
shoppers
-­‐>
no
loyalty
• Perceived
credibility
• Clients
who
dont
buy
the
cheapest
• Biggest
way
to
kill
your
profits

25. www.transpiral.org
4.
HOW
TO
POSITION
AND
PRICE
YOURSELF?
Value
Based
• Confidence
• MarkeOng
that
fits
your
brand
• Focus
on
Customer
Experience

26. FEEDBACK
FORMS

27.
Q&A