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MARKETING MANAGEMENT Batch – 2010-12 MBA August-October 2010 Chitkara University School of Engineering Technology & Management

Presentation Leading Automobile Brands Guided By: Mr. Shantanu Ghosh

TEAM S. No Name Specialization 1 Alok Rawat Healthcare 2 Anil Rawat General 3 Atul Karakoti General 4 Pallavi Patial General 5 Raveena Lamba General

SECTOR & BRAND ,[object Object],[object Object],[object Object],[object Object]

LEADING BRANDS IN AUTOMOBILE SECTOR ,[object Object],[object Object],[object Object],[object Object],[object Object]

MERCEDES COMPANY PROFILE Company Founder Karl Benz Gottlieb Daimler Company Founded 1881 Headquarters Stuttgart ,Germany Products Automobiles , Trucks, Buses and Internal combustion Engines Area served Worldwide Key people Dieter Zetsche ,CEO

MERCEDES COMPANY PROFILE Type Division of Daimler Industry Automotive Industry Parent Daimler Website Mercedes-Benz.com

MERCEDES HEADQUARTER STUTTGART (GERMANY)

SUB BRAND Mercedes Benz C-Class (Sedan) ,[object Object],[object Object],[object Object],[object Object]

Mercedes Benz E-Class (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

Mercedes Benz CLS-Class (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

Mercedes Benz SL-Class (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

AUDI COMPANY PROFILE Company Founder August Horch Company Founded Zwickau, Germany(16 July 1909) Headquarters Ingolstadt, Germany Number of locations Germany, Hungry, Belgium, China, India Area served Worldwide Key people Rupert Stadler Chairman of the Board of Management, Martin Winterkorn Chairman of the Supervisory Board (Volkswagen AG)

AUDI COMPANY PROFILE Type Private company Industry Automotive industry Products Automobiles , Engines Employees 60,000 (2007) Website Audi.com Profit $1.347 billion (2009)

INGOLSTADT (GERMANY) MERCEDES HEADQUARTER

SUB BRAND AUDI A4 (Sedan) ,[object Object],[object Object],[object Object],[object Object]

SUB BRAND ,[object Object],[object Object],[object Object],[object Object],AUDI A6 (Sedan)

SUB BRAND ,[object Object],[object Object],[object Object],[object Object],AUDI A8 (Sedan)

SUB BRAND ,[object Object],[object Object],[object Object],[object Object],AUDI Q7 (Sedan)

BMW COMPANY PROFILE Company Founder Franz Josef Popp Company Founded 1916 Headquarters Munich, Germany Area served Worldwide Key people Norbert Reithofer ( CEO ), Joachim Milberg ( Chairman of the supervisory board )

BMW COMPANY PROFILE Type Private company Industry Automobiles , motorcycles , bicycles Products Automobiles , Engines Employees 96,230 (2009) Website bmw.com Profit $204 million (2009)

BMW HEADQUARTER MUNICH (GERMANY)

SUB BRAND ,[object Object],[object Object],[object Object],[object Object],BMW 3-Series (Sedan)

BMW 5-Series (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

BMW X-5 (SUV) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

PORSCHE COMPANY PROFILE Type Public company Industry Automobiles , motorcycles , bicycles Products Automotive Employees 11,910 Website Porsche-SE.com Owner(s) Louise Piëch and Porsche family

PORSCHE COMPANY PROFILE Company Founder Ferdinand Porsche Company Founded 1931 Headquarters Zuffenhausen, Germany Area served Worldwide Key people Michael Macht ( CEO ),

ZUFFENHAUSEN (GERMANY) PORSCHE HEADQUARTER

PORSCHE 911 CARRERA SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

PORSCHE 911 CARRERA 4 SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],CARRERA CABRIOLET SUB BRAND

PORSCHE 911CARRERA 4S SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

HONDA COMPANY PROFILE Company Founder Soichiro Honda Takeo Fujisawa Company Founded 24 September, 1948 Headquarters Minato, Tokyo, Japan Area served Worldwide Key people Satoshi Aoki ( Chairman ) Takanobu Ito ( CEO )

HONDA COMPANY PROFILE Type Public company Products Automobiles , motorcycles , scooters Employees 181,876 Website Honda Worldwide Owner(s) Louise Piëch and Porsche family

TOKYO (JAPAN) HONDA HEADQUARTER

HONDA CITY Zx (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

HONDA CIVIC (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

HONDA ACCORD (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

HONDA CR-V (SUV) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

VOLKSWAGEN COMPANY PROFILE Company Founded 28 May, 1937 Type Public Headquarters Wolfsburg, Germany Area served Worldwide Key people Martin Winterkorn : Chairman of the Board of Management , Ferdinand Piëch : Chairman of Volkswagen Supervisory Board

VOLKSWAGEN COMPANY PROFILE Products Cars Employees 368,500 Industry Automotive Area served Worldwide Website Volkswagen.com (International) VW.com (US)

VOLKSWAGEN HEADQUARTER WOLFSBURG (GERMANY)

VOLKSWAGEN PASSAT (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

VOLKSWAGEN BEETLE (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

VOLKSWAGEN POLO (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

VOLKSWAGEN VENTO (Sedan) SUB BRAND ,[object Object],[object Object],[object Object],[object Object]

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