How virgin overcome its obstacle in the beginning

1. Case study
on
Virgin Atlantic Airways

2. Introduction
• Virgin Atlantic airways were founded by Richard Branso
in the year 1984.
• Known for high quality, value
for money airline.
• Launched the longest and most
comfortable flat bed and seat
in business class in 2003.

3. Situational Analysis
• Demographic
• Technological
• Political-
Legal

4. Situational Analysis
• Economic
• Socio-cultural
• Environmenta
l

5. Firm analysis

6. Porter’s analysis
INDUSTRY
COMPETITORS
Buyers
SUBSTITUTE
SUPPLIERS

7. What goes wrong
Primary problem :
How to segment and position their
firm in the market ?
Secondary problem :
How the Virgin Atlantic maintain their good
reputation and their services?

8. Alternative solutions
For Primary problem :
1) Mass-market strategy
For Secondary problem :
1) Upper Class service in a low cost, check their
equipment's and facilities before and after the flight and
entertainment games.
2) Conduct a disciplinary action for their employees
and give a wish list.

9. Recommended Solution
For Primary problem :
television, email, newspaper and magazine adv.
For Secondary problem :
Conduct a disciplinary action for their employees
and give a wish list.

10. Comment and LikeComment and Like