The next generation of B2B digital advertising for 3x lead gen vs. traditional & ABM campaigns

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Influ2 focuses all your resources only on decision makers who matter.
When you realize it’s possible, why would you do anything else?
THE NEXT GENERATION OF B2B DIGITAL ADVERTISING
FOR 3x LEAD GEN vs. TRADITIONAL & ABM CAMPAIGNS

2. The challenges of B2B marketing are changing.
Are you keeping up?
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Companies looking for a next level of growth today are quickly faced with one of the most
fundamental challenges of B2B marketing today:
Do They See You? Can You Personalize? How Many Really Engage?
Decision makers are
bombarded with more
noise, more channels
Be relevant or you will
be completely ignored
Executives rarely risk
time or anonymity to
share their name with
a new supplier
It is nearly impossible to breakthrough to the growing list of
senior B2B decision makers who matter the most to our success

3. “Don’t count the people you reach, reach the
people that count.”
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Influ2 is a team of B2B marketers inspired by what can happen when you focus your resources only
on the people who matter.
When you realize it’s possible, you might ask yourself: Why would I do anything else?
With Influ2, reach your dream list of B2B decision makers
faster, more efficiently, and with better results than any other
digital advertising platform.
Why waste budget
on thousands of
impressions outside
your target?
WEBSITE EMAIL SALES
What if you
knew who
clicked on your
digital ads?
ADVERTISING
- David Ogilvy
Why wait for lead
capture forms to know
if a name on your list
visits your website?
How relevant could
email be if you knew
ads & landing pages
clicked by recipients?
How happy will sales
be when you eliminate
cold leads from the
pipeline?

4. What has that meant for Influ2 campaigns?
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3x
Cold Email
Opens
2x
Social Media
Request
Acceptance
4x
Named Leads
Generated
100%
Media spend
on your
Dream List of
B2B Decision
Makers
Day 1
Clicks & Visits
Reported
By Name
0
Lead Capture
Forms
Needed to
Signal Interest
3x
Confirmed
Interest via
Telesales
10x
CTR
* Results from Influ2 campaigns in July-October, 2018. Data from internal and client systems.
Influ2 has worked with more than 50 clients worldwide:

5. Demand Generation
Brand Awareness
Content Marketing
Deal Signing
Customer Success
Introducing Influ2: Person-based Marketing for B2B
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ALL DIGITAL & SOCIAL
ADVERTISING
CAMPAIGN OBJECTIVES
Influ2 has created the only digital advertising platform and DSP that can identify and report
the individual person who has viewed/clicked your ads and visited your website – by name –
from Day 1 without the need for lead capture forms or CRM name match.
This unlocks value across your entire funnel, powering up your inbound and outbound
campaigns with results and cost efficiencies not possible anywhere else.
Influ2 is designed for:
FILTER & NAME YOUR TARGET FROM
BILLIONS OF AD IMPRESSIONS
Influ2 works to:
INTEGRATE SEAMLESSLY
WITH EXISTING WORKFLOWS
Start with Your Dream List of
B2B Decision Makers
Media Buy on Influ2 DSP
Reach & Name Only
Those Who Matter
MACHINE LEARNING

6. Influ2 campaigns are easy to set up and run
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List all your dream
customers
Select 1,000 –10,000
decision makers
Upload contacts &
creative at Influ2.com
Watch Influ2 power your
demand gen & outbound
Leverage your existing
account selection and
persona strategies, with
marketing and sales
teams in close partnership
Compile 1,000+ “dream
list” decision makers –
multiple individuals at
each account
Use your existing account
contact data partners and
vendors to include name,
title, and email
Or start with any of
Influ2’s ready-made lists
Work with your planning
and creative teams to
review your current
campaign strategies
Determine the best
content and sequences
given the more focused
capabilities of Influ2
Person-Based Marketing
Influ2 recommends 7-10
creatives across branded
and content ads.
Review Influ2 campaign
reports in real-time
Demand gen teams follow
up on Day 1, optimizing
high performing creative
Connect Influ2 to your
outbound and CRM to
power up email and sales
Improve attribution &
reporting with Influ2
campaign metrics
Influ2 campaigns are so easy to set up and run that almost all of our new clients and recurring campaigns use our self-service
portal (see “Sign Up” link on www.influ2.com.) Support is also available to guide you. Pricing is a simple flat rate per contact/per
month, which includes media costs. Minimum duration is one month. Discounts available for quarterly and annual commitments.

7. Can Influ2 Person-based Marketing
power up your campaigns?
Call Juliet Centino at 1-917-687-5644, or email at j.centino@influ2.com
Click here to have an Influ2 demo link sent directly to you
Click here to schedule an online meeting for a guided Influ2 demo
Visit www.influ2.com for more product info and our recent blog posts
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