2. Overview
• Some McDonald’s franchises have installed a
night menu that the store’s drive-thru uses
after the main dining room closes and before
the store opens again for breakfast.
• The menu has a limited number or choices
and is difficult to navigate.
3. The Opportunity
• Examine recent complaints to see if other
customers are having the same problems.
• Check recent sales to gauge the effectiveness
of the night menu.
4. Audience Analysis
• The information will be presented the
franchise manager.
• The franchise can improve its level of
customer satisfaction if the menu is improved
or removed.
