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5 Components of a Profitable Online Business
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If your interested in making money online ,here are some great tips.
http://www.profitingonlineinfo.com/
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When properly run, an online business is the most profitable form of enterprise you can ever think
of. It can give you a life of freedom, financial independence, and the means to enjoy the better
things of life.
However, to attain these desirable benefits, there are several things you need to know in order to
establish your very own profitable online business.
The "gurus" say that the 3 key factors for success online are 'Traffic, Traffic and more Traffic'.
"They" say that to be a success online you need a really high volume of traffic on your website
because the 'normal' conversion rates of hits to eventual sales lies between 2-4%, in other words,
only 2-4 visitors out of every 100 who come to your website will eventually purchase something
from you or through you.
Do you know that there are some online businesses which post conversion rates of 10-20%? What
if you could attain this kind of conversion rates? Imagine how much more profitable your online
business would be (between 2.5-10 times more profitable!).
What's the key to such high conversion rates? ... Content!
Pay attention: "The truth about success online is that traffic is attracted to content!" Therefore
"content, content and even more content" is the true mantra for success online.
Why is this so?
Because people come online in search of information! They come online in search of solutions to
their problems.
The 'magic' process for succeeding online, for achieving conversion rates of 10-20%+ is C-T-P-M!
What is C-T-P-M? C_T-P-M is a process expressed like this... "High quality Content attracts
hordes of eager Traffic, which is Presold on overdelivered information turning them into warm and
willing buyers so you can Monetize these hits in various ways!"
Ok, file this info away in your mind as we examine the 5 components of a profitable online
business.
1) The starting point...What you know: Everybody knows something of value to someone else!
What have you done well lately? What problems or difficulties have you overcome? A lot of people
worldwide are going thought he same situation and they can profit from your experiences (and so
2. can you!).
This really is the starting point for establishing a profitable online business...what you know!
Why is this so important?
Because what you know gives you the benefit of authority, it taps into your passions and interests
to unleash the creativity that lies within you so you can turn your experiences into great content.
2) Creating quality Content: The next step is to create quality content.
What is content anyway? Content is 'just' information. Right?
Wrong!
Content isn't 'just' information, content is valuable, quality information that you've compiled,
thought over and "re-presented' in your own 'voice'!
Quality content comes from within YOU! "You've" researched and compiled it, "you've" thought
over it and added your own unique insights and experiences, and "you've" re-presented it in your
own 'voice'.
This is the key to high quality content - content which attracts hordes of eager traffic - the only kind
of content that counts!
3) Attracting and retaining Traffic: Ok, you've taken what you know and used it to create quality
content for your website, now it's time to attract hordes of eager traffic to your website.
How is traffic attracted to a content rich website? There's a 2 step process involved;
i) You need a Search Engine Optimized website.
Why is this important?
Because only a SE optimized website with high quality content will possess a sufficiently high
placement in the Search Engine rankings (within the first 20 ranks or the first 2 result pages) which
is necessary to attract hordes of free, qualified traffic (people who are looking for you!).
I believe you'll agree with me that free qualified traffic is much better than traffic you pay for
through advertising!
ii) The Look and Feel (L&F) of your website has to be just right for your target market. it's no
use attracting hordes of traffic to your site and having them leave almost instantly because your
site looks and feels like a high tech nightmare.
Think about the most highly trafficked websites online... google.com, yahoo.com, ebay.com,
amazon.com and so on. What do they look and feel like? Regardless of the site and target market,
these sites look and feel simple, neat, attractive and welcoming.
3. The L&F of your website will ensure that your visitors have a memorable stay and it sets
them up for the next step.
4) Presell your Services and Products by overdelivering content: Who would you rather buy from...
a high pressure salesman 'urging' you to buy now, or a trusted friend making a friendly
'recommendation'? Easy isn't it? You'd buy from your friend everytime!
Preselling is a warm intimate process of overdelivering content which enlightens your visitors,
helps them to 'see' how your services and products help them to solve their problems, and then
allows them to 'sell' themselves on your worthiness so they deliver your Most Wanted Response
(MWR).
The truth is simple; offline as well as online, business is about establishing trust and creating
relationships. That's exactly what you achieve when you Presell to your visitors.
You convert curious but cautious visitors into thoughtful, friendly "i-think-i-could-use-this" friends.
Preselling is the vital key that allows you to attain conversion rates of 10-20%.
Even if they don't purchase immediately, they'd have had a rewarding visit to your site and you
can bet they'll tell all their friends, and there is no form of advertising more potent than word of
mouth recommendation!
When Preselling is done properly, it always sets up your now friendly and warm 'friends' for the
next step... a high (10-20%) monetization conversion rate!
5) Monetizing your visitors: Lets see... you've started an online business based on what you know
by creating high quality content for your website which attracts and retains hordes of eager traffic
to your website, from which you Presell you products and services by overdelivering relevant
content.
The next step in the process is monetization.
Most online businesses have only one form of monetization...'buy this from me now!' How
mundane!
Often times 'buy this from me now' is the wrong approach. Monetizing your visitors is a multistage,
multi approach system of getting the most value from your visitors and your efforts.
An example: you could offer them subscription to your ezine in which you recommend products
and services of which you are an affiliate, you could recommend your own products and services,
offer them membership in your own affiliate program... and don't forget revenue from google
adsense.
Monetization is a wonderful way of getting the most from your visitors (after you've given them
your best of course).
For a deeper understanding of the concepts covered in this article, send a blank email to
4. spencernokachi@freeautobot.com for your free report entitled "How to create a profitable online
business"
To recap the points covered in this article... the 5 components of a profitable online business
which incorporates the C-T-P-M process are:
1) Start with what you know.
2) Create quality Content.
3) Attract hordes of eager Traffic.
4) Presell your products and services by overdelivering content.
5) Monetize your visitors.
Spencer Nokachi is the C.E.O of NO BULL Publications, a Personal Success Mentoring company
dedicated to providing you with Simple, Practical NO BULL solutions to help you make a success
of your life. For a deeper understanding of the concepts covered in this article, send an email to
spencernokachi@freeautobot.com to acquire your free copy of a special report entitled "How to
create a profitable online business"
Article Source:
http://EzineArticles.com/?expert=Spencer_Nokachi
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If your interested in making money online ,here are some great tips.
http://www.profitingonlineinfo.com/
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