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Das E-Commerce Menu

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Die kleine Präsentation des Gourmetdepot.ch für die Swiss Online Marketing Messe 2016

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Das E-Commerce Menu

  1. 1. Das E-Commerce Menu MeetingPoint Präsentation #SOM16 Gourmetdepot
  2. 2. AMUSE-GUEULE
  3. 3. Projekt • Projekt Start Juli 2014 • Programmierung Sept-Dez • Start: 1.Mai 2015
  4. 4. Software • Zuverlässig • Technik • Updates • Sicherheit • Handhabung Stellt euch die Frage Habe ich/KMU das Know-How um den Online Shop selbst zu betreiben, zu warten und zu verbessern!
  5. 5. Zuverlässiges Hosting • Schneller Support • Gute Server • Zuverlässig • Skalierbarkeit Stellt euch die Frage Der Server ist das Rückgrat eines Online Shops. Kann mein Hoster auf die Herausforderung eines Online Shops zeitnah und nachhaltig reagieren? (Auch bei Problemen)
  6. 6. VORSPEISE
  7. 7. Gute Produkte / Vorbereitung Bereitet die Produktliste, Produktbeschreibung, Bilder gut vor – das erleichtert den Einstieg
  8. 8. Design Ein gutes lesbares Design ist wichtig, dass auf allen Geräten (Desktop, Mobil) gut funktionieren muss
  9. 9. Die Detailansicht der Produkte muss sauber und logisch sein – sonst verliert ihr Kunden
  10. 10. Wir versuchen zu jedem Produkt ein Rezept im Blog bereit zu legen. Blog <-> Shop Verbindung
  11. 11. HAUPTGANG
  12. 12. Ausprobieren / Keine Angst haben • Buttons (Grösse / Form) • Links (Darstellung) • Texte (kleine / grosse Texte – Formatierung / Unique Texte USP) • Bilder (Darstellung / Grösse)
  13. 13. Shopping Geisterfahrer !! • Unerklärliche Fehler • Unmögliche Aktionen (Checkout Felder) Das sind die schlimmsten aber wertvollsten USER !
  14. 14. Same Day Delivery • In der Schweiz noch nicht so bekannt !! • Schweizer sind wohl ängstlich 
  15. 15. Blogger-Relations Gute Marketing Strategie – muss sauber aufgebaut sein, sonst gibt’s Ärger
  16. 16. ENTREMENT DE FROMAGE
  17. 17. Zukunftspläne ? • Same Day Delivery • Bezahlfunktionen (Twint) • Social Media Twitter & Facebook • Blog • Kundenbindung • Produktbewertung • Linkedin/Xing ????
  18. 18. DESSERT
  19. 19. Zahlen & Fakten • Am meisten Besucher (25-34) • Umsatzstärkste (+55) • Desktop 66% / 34% Mobile • 40% via Google • 30% direkt • 10% Social Media • 20% Newsletter • Newsletter ROI 800-1500 CHF • NL Öffnungsrate +35% Hier noch ein paar Zahlen zum Dessert
  20. 20. Siroop (Coop/ Swisscom) Vergleicht euch als KMU nicht mit den Konzernen – die haben mehr CHF für Mitarbeiter und Aktionen Findet eure Nische und baut eure USP (Unique Selling Point) aus
  21. 21. Herzlichen Dank Eric-Oliver Mächler Felsenstrasse 78 9000 St. Gallen www.1grad.ch @1grad @eric_maechler www.gourmetdepot.ch 14.4.2016

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