2. • Type of Business : Musical Instrument Gallery
cum Learning Institute
• Type of ownership: Partnership
• Name of the institute- “SUR”
• Business address-Mansarovar, Saurabh Complex.
• Telephone no.- 8696680508, 9785886393
• Name of the partners-Abdul, Brajesh, Naina,
Ranjeeta, Vaibhav
• Financing-Rs 6 Lakh

4. VALUE PROPOSITION
•Issue certificate from the “Tansen Sangeet
Mahavidyalaya”
•Based on conducted research
KEY KEY PROFIT
RESOURCES PROCESSES FORMULA

5. VALUE PROPOSITION
KEY RESOURCES
People: Employees and
Instructor
Technology: Website
Equipment: Musical Instruments
Supplier: Sharma Musical House KEY PROFIT
Partnerships and alliances: 5 PROCESSES FORMULA
partners and alliance with Tansen
Sangit Mahavidyalaya
Funds: Owned Capital and Loan
from Bank.

6. VALUE PROPOSITION
KEY KEY PROCESSES PROFIT
RESOURCES •Sell FORMULA
•Rent
•Teaching

7. VALUE PROPOSITION
KEY KEY PROFIT FORMULA
RESOURCES PROCESSES Revenue model: By Selling ,
giving rent and teaching
Cost structure:
Target unit margin: B2C :
Youngsters
B2B : School, Colleges &
Societies
Resource velocity:

8. MARKET ANALYSIS

9. Musical Instruments :
• Guitar
• Electric Guitar
• Musical Keyboard
• Violin
• Harmonium
• Flute
• Tabla

10. • service of learning musical instruments.
• Certificate of Learning from TANSEN SANGEET
OF MAHAVIDYALAYA, Jaipur
• Musical instruments are given on rent to
colleges for cultural activities.

11. MANSAROVAR
Reasons
• Highly rated by the respondents.
• Densely populated with Schools, Colleges &
Residence.
• Facing less competition.

12. Type of course Fee Duration
Structure
1. Individual: for individual Rs 8,000 3months
Musical Instrument classes
1. Indian classical: combo classes Rs 12,000 6months
for Indian classical
instruments-violin,
harmonium, flute, tabla
1. Western: combo classes for Rs 15,000 6months
western musical instruments-
Guitar, Electric Guitar, Musical
Keyboard, Casio

13. • Distribution of pamphlets, brochures
near schools and colleges.
• Collaboration with college society in
their activities.
• Full fledged website.

14. Activity Period(month
s)
1. Application & Sanction of the Bank loan 2
1. Building Furnishing 1
1. Completion of civil works & Placement of 3
order of instrument & equipments
1. Erection & Trail run 1

15. Supplier
Sharma Musical House
Kochrab, Near Zaveri Hall
Behind Museum, Paldi, Ahmedabad - 380 006 (INDIA
Alliance
Tansen Sangeet Mahavidayalaya
A- 727 , Hari Marg , Opp st Anslem School .
Malviya Nagar, Jaipur - 302015