Creative formulas in a magazine are ads that diverge from standard ad pages.
They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.
2. What are
creative
formulas
Creative formulas in a magazine are ads
that diverge from standard ad pages.
They can come in all forms. From a
folder or glued sample to a cover ribbon
or chalk paper.
3. Why creative
formulas?
Stand out from the crowd and give your
brand more exposure.
• 63% of all readers use discount
coupons
• 95% of all readers open up a gatefold
to see the full ad
• 96% of all readers take off a sample
• 99% of all readers smell a scented ad
Source: Onderzoek effectiviteit Plusproposities, NL, 2008