Google and 180fusion Webinar September 2014 - Multi-Screen Success

1. Google Confidential and Proprietary May 2014

2. Google Confidential and Proprietary Today’s Agenda Introductions (5 mins) Any Time, Any Place, Any Device (10 mins) Multi-Screen World: Insights for Succeeding (20 mins) Key Takeaways (5 mins) Q&A (5 mins)

3. Google Confidential and Proprietary Introductions 180fusion and Google

4. Business Objectives for Clients: • Educate clients on Google’s ever-growing suite of offerings • Promote Search, Mobile, Display, YouTube as aligned with client business needs • Support clients in growing new business Bio: • 5+ years focused on cross-platform and strategic advertising products • Advisor to many SMBs in a variety of industries including retail, engineering, and technology on Business Strategy and Digital Marketing • Currently managing high profile SMB partnerships for increased adoption of, and success with, Google advertising solutions Google Confidential and Proprietary Google, Channel Sales Bo Pulito – Strategic Partner Manager Marketing Discussion

5. Business Objectives for Clients: • Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way • Grow companies digital presence in the areas of PPC, SEO, Mobile & Social Media Marketing • Support overall strategy for online client growth Bio: • Industry veteran with 17+ years in software and internet sector • 180fusion awarded Inc 500 fastest growing private companies & Top 20 Best Places to Work • Contributor to Wired, Tech.co ,Social Media Today, Search Engine Journal • Successfully led Fortune 500 executives to SMB market on digital marketing initiatives. • On the Board of Directors of Non Profits & Tech companies Google Confidential and Proprietary 180Fusion Scott Cohen – CEO Marketing Discussion

6. Any Time, Any Place, Any Device Google Confidential and Proprietary The Digital Revolution

7. Google Confidential and Proprietary

9. The digital revolution in context information communication 2006 1B Google Confidential and Proprietary 2003 500M 1994 Users 77M 1998 2000 400M 2010 1.9B distribution and commerce “read” “buy” “talk” 2014 3B

10. MORE THAN 50% OF ONLINE DEVICES ARE Google Confidential and Proprietary MOBILE

11. That growth is still going…. internet users worldwide digital information in the world(videos, photos, music, texts, etc.) 2010 800 exabytes 2020 53 zettabytes Google Confidential and Proprietary 2010 1.9B 2020 5 B mobile subscribers 2010 5 B 2020 10 B

12. Moment Search Conversion Report Google Confidential and Proprietary The audience journey has changed Source: Google Multi Screen World Study, 2013, www.thinkwithgoogle.com 65% of retail search journeys start on mobile Consumers have new ways to convert

15. Majority of our daily media interactions are screen based 90% Google Confidential and Proprietary 10% Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.

16. Google Confidential and Proprietary Context drives device choice Today consumers own multiple devices and move seamlessly between them throughout the day

17. Google Confidential and Proprietary There are two modes of multi-screening

18. Google Confidential and Proprietary There are two modes of multi-screening

19. Consumers rely on search to move between devices Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q. You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this. Google Confidential and Proprietary

20. Multi-Screen World: Insights for Succeeding Google Confidential and Proprietary What we expect this year

21. DO YOU HAVE MULTI-SCREEN STRATEGY? Google Confidential and Proprietary

22. Do you have an integrated search strategy? search engine results page heat map after 2 seconds after 8 seconds Google Confidential and Proprietary first 5-6 links on the left get the most attention

23. Digital Marketing Spend for Companies in 2014* Google Confidential and Proprietary • Eight out ten marketers identify mobile as significant – yet only 3% of marketing budget goes to this area • Nearly half of digital marketing budget is spent on search, with 31% on Paid Search and 18% on SEO • 63% of businesses will be increasing their paid search budget for 2014, while 47% plan to do so for SEO *Source: SEMPO State of Search Marketing Report 2013

24. Google Confidential and Proprietary There’s a simple way to think about this

25. Google Confidential and Proprietary Always there

26. Google Confidential and Proprietary Across the whole web

27. Midnight 3am 6am 9am 12pm 3pm 6pm 9pm Google Confidential and Proprietary On all devices, at all times of day Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010

28. Google Confidential and Proprietary Always relevant

29. Google Confidential and Proprietary Relevant to intent

30. Google Confidential and Proprietary Relevant to device

31. Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary Relevant to time of day

32. Google Confidential and Proprietary Relevant to content

33. of people who visit a website leave without completing the actions marketers want them to take 70% - X Your Site Re-engage with visitors who’ve shown an interest in your products or Google Confidential and Proprietary services 96% of people abandon their shopping cart without completing a purchase Your Ad Relevant to behavior

34. Google Confidential and Proprietary The Flow of Remarketing

35. Dynamic remarketing can boost CTRs by 450% Google Confidential and Proprietary Relevant to behavior Google internal, 2013

36. Google Confidential and Proprietary Always optimized

37. Attribute, evaluate and optimizethe whole customer journey Google Confidential and Proprietary

38. 180Fusion and Google helps you complete the picture Mobile Ads: consumers turn to their devices in various contexts – be there when they do! Display Ads: Reach users further down the purchase funnel; engage & re-engage them! Google Confidential and Proprietary Google and 180Fusion support teams can help you increase your success

39. Google Confidential ConfideGntoiaolg alen d- cPornofpidrieentatirayl Key Takeaways

40. Google Confidential and Proprietary • Find out how much of your traffic/revenue is coming from mobile. What's been the growth? Key Takeaways Be There

41. Google Confidential and Proprietary Be There Be Relevant • Find out how much of your traffic/revenue is coming from mobile. What's been the growth? Key Takeaways • Try your own site on mobile and do a transaction. Was it what you expected? • Try a search for your own product on mobile and tap on it. Is the experience easy to complete? For Constantly Connected Customers Engage New Consumer Contexts

42. Google Confidential and Proprietary • Find out how much of your traffic/revenue is coming from mobile. What's been the growth? • Try your own site on mobile and do a transaction. Was it what you expected? • Try a search for your own product on mobile and tap on it. Is the experience easy to complete? • Follow-up with your digital team on how they measure mobile ROI. • Are you accounting for mobile's impact on in store sales, call center sales, cross device sales? • If you have an app, ask your team how they value app users. Key Takeaways Be There Be Relevant Be Optimized For Constantly Connected Customers Engage New Consumer Contexts Measure All Conversions

43. How to Manage Digital Marketing Effectively? Google Confidential and Proprietary Search Video Mobile Offers Local Site 300 x 250 Display Social

44. Google Confidential and Proprietary 180Fusion partnership has historically… Increased Account Performance Increased Customer Satisfaction Decreased Advertiser Churn Enhanced Google Customer Service Expanded Advertising Product Mix

45. Google Confidential and Proprietary Jump in! Google confidential Google Confidential and Proprietary

46. ““180Fusion’s 180Fusion Remarketing SEO and SEM on solutions Google allows on Google us to allows add value us to back maximize into our our ‘sunk’ digital costs. marketing It’s a great so opportunity we’re in front to of win our back addressable those users market that we’ve at the right already time driven and at to an the efficient site through cost. other advertising campaigns.” Eric Hannelius Vision Payment Solutions President & CEO Eric Hannelius Vision Payment Solutions President & CEO Google Confidential Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes ConfideGntoiaolg alen d- cPornofpidrieentatirayl n=1,372 Q: How long after the search on your mobile device did you start these activities?.

47. Google Confidential ConfideGntoiaolg alen d- cPornofpidrieentatirayl Q&A

48. thank you! For Personalized, One on One Consultation, Google Confidential ConfideGntoiaolg alen d- cPornofpidrieentatirayl For Webinar Attendees Only webinar@180fusion.com 877-321-4180

Google and 180fusion Webinar September 2014 - Multi-Screen Success

Du liest eine Vorschau.

Hier ansehen

Google and 180fusion Webinar September 2014 - Multi-Screen Success

Weitere Verwandte Inhalte

Diashows für Sie (20)

Andere mochten auch (13)

Ähnlich wie Google and 180fusion Webinar September 2014 - Multi-Screen Success (20)

Weitere von 180Fusion (6)

Aktuellste (20)