L'Oreal marketing stratergy
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A Brief Overview of the Marketing Methods L'Oreal uses. This is assignment 1 of a Marketing Management Internship under Sameer Mathur, IIM Lucknow
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L'Oreal marketing stratergy
- 1. Not Happy with your look in the mirror ?
- 2. Who are we ?
- 4. Attitude
- 5. Slogan
- 6. The Power of Beauty
- 10. Advertisements
- 11. Sales Promotion
- 12. Events
- 13. Experiences
- 14. Public Relations
- 15. Online Marketing
- 16. Mobile Marketing
- 17. Personal Selling
- 19. How does it help ?
- 21. Disclaimer Created by Pratheek Denny, NIT Trichy, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Editor's Notes
- Everyone wants to feel beautiful , but some just look better than others don’t they ? Well the secret is L'Oréal, it has worked hard to tell you how it can help anyone feel beautiful Everyone in the world wants to look beautiful. When we look in the mirror , we don’t always see a beautiful and that’s where L'Oréal comes to tell us that they can make even the ugly duckling feel beautiful.
- L'Oréal is one of the leading beauty and cosmetics companies in the world. Their mission is to help people all over the world feel beautiful. They began our work in 1909 to help woman understand the power of beauty
- So, How do L'Oréal do it ? L'Oréal told them what they want to hear. They found their market – People who didn’t feel beautiful and they told them they could feel beautiful with what we have. L'Oréal told them how to be beautiful with their creative and innovative messages. They identified the target audience – people who don’t feel beautiful and told them how to achieve beauty in their lives.
- L'Oréal helped many achieve this by showing how different they could feel after a session with their products. They told u They told them that they could be whatever they want and made products for all the different segments. L'Oréal told them their brand attitude was for them to feel happy with the way they look.
- They didn’t want to be any other brand so they designed their communication to tell people that all they wanted to do was make their beauty their power which is their transformative appeal
- But they didn’t tell them they just transform them mentally but rather made your exterior look even more pretty by stopping the ravages of time, troubles of the job and keep everyone looking stunning always.
- What if they didn’t want to listen to any random person. So, They bought celebrities who look stunning to tell them their message of how L'Oréal made them feel the way they wanted and look amazing while doing it.
- Even with an extraordinary message, L'Oréal can succeed only if it is able to reach its consumers. For this purpose, they use the various types of marketing communication mix available to tell you their message and why you should buy their products.
- Advertisements , the sheer no of ads we see in a day will make sure we never forget them. They can also remind us what to focus on in their products this way with the use of songs, lights and pictures
- They can even make those who haven't used it try the product ,give it a shot when they see promotional offers. They also offer incentives to those who might be reluctant. They also have the chance to get invited to be a L'Oréal Gold Member if they try.
- L'Oréal will also remind people how people all over the world are using it to express themselves and how it is still relevant everywhere. It shows people live on the floor flaunting the look which L'Oréal gave them to show their implicit nature.
- They also make sure everyone knows how to use it. They have special events like powder room where experts will provide professional advice, beauty tips and gifts, so that they are able to achieve the beauty that they crave for. These events are able to engage with their target customers.
- They know its not as easy for everyone to get their products , so they work with other organizations to help everyone avail the benefits. Here, we have Rent the Runaway who sells it for college students, since it is difficult for them to get it from the city and similarly, it reaches hard to find customers.
- Well, what about people who are not outgoing ? Or can’t come and experience it . They still hear it through their social media and online websites which will have content rich enough to help you with any product you might need. Here, whatever you need will be updated periodically and your comments are dully recorded to give you what you need.
- Even if you are on the go, L'Oréal is there to help you find out what suits your personality with it’s apps. They will help tell you what to buy when you are buying and compel you to invest in your beauty periodically by reminding you on the go.
- They can even help you select exactly what you need if you don’t know. L'Oréal makes sure you get a customized experience while looking for your needs. The customer is Important to L'Oréal and hence they take feedback and make sure they help you whichever way they can.
- Even if they tell you a convincing message, it will eventually die out , so they use the integrated marketing communication to make sure all their brands are relevant to the customer and consistent over time
- They can say multiple things about the brand but unless they all relate they tend to damage the image of the brand. Hence, L'Oréal organizes the way that their message goes through so that every marketing communication method used gives the same message and in this case that is of beauty.
- To Summarize, L'Oréal developed a compelling message which could influence people . Then, they told people using the marketing communication mix and finally made sure that they are always relevant to the brand using their integrated marketing approach which makes sure that they say the same message or at least related messages.