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Qu'est-ce qu'une plateforme numérique ? par 15marches

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“Les plateformes numériques sont comme le sexe pour les adolescents : tout le monde en parle, personne ne sait vraiment comment en faire une, chacun pense que les autres vont en faire une et du coup chacun dit qu’il va faire la sienne” (d’après Dan Ariely). De la FNAC à la SNCF en passant par les Uber de ceci ou les Airbnb de cela, tout le monde veut devenir une plateforme. Les plateformes numériques symbolisent le “logiciel qui dévore le monde”, l’arme absolue pour atteindre croissance et rentabilité. Mais au-delà d’un petit cercle de spécialistes, le modèle de la plateforme lui-même semble encore mal connu. Or, sans compréhension des différences entre applications et plateformes, pas d’explication sur la stratégie des GAFAs, la fin de Nokia ou celle probable des constructeurs automobiles tels que nous les connaissons. Nous vous proposons le temps d’une présentation de détailler ce qui fait le succès de ces organisations élégantes, et comment créer la vôtre. Article complet sur https://15marches.fr/business/sil-te-plait-dessine-moi-une-plateforme-numerique

Veröffentlicht in: Business
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Qu'est-ce qu'une plateforme numérique ? par 15marches

  1. 1. www.15marches.fr
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  5. 5. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Les plateformes sont partout
  6. 6. www.15marches.fr Une architecture, un contrat et des ressources Une plateforme n’est qu’une charpente sur laquelle d’autres construisent (…) c’est également un pacte entre acteurs qui négocient l’accès à des ressources et prérogatives communes » Antonio Casilli
  7. 7. www.15marches.fr
  8. 8. www.15marches.fr
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  21. 21. www.15marches.fr Malheur aux vaincus « Nous n’avons pas été battus par un meilleur téléphone, nous avons été battus par un écosystème tout entier »
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  23. 23. www.15marches.fr @15marches #LDTRA stephane@15marches.fr La décentralisation radicale
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