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Comment manager une entreprise créative ? L'exemple de Pixar

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Présentation sur les clés du succès de Pixar, studio d’animation aux 27 Oscars racheté par Steve Jobs en 1986. Culture d’entreprise et le leadership, processus créatif y sont décryptés. Présentée au public pour la 1ère fois en septembre 2016 chez Air France. Envie de bénéficier de cette présentation dans votre entreprise ? Contactez-nous !

Veröffentlicht in: Leadership & Management
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Comment manager une entreprise créative ? L'exemple de Pixar

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  2. 2. www.15marches.fr 15marches, accompagner les organisations dans leur transformation numérique @15marches info@15marches.fr
  3. 3. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Qu’est-ce qu’une entreprise créative ?
  4. 4. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Qu’est-ce qu’une entreprise créative ?
  5. 5. www.15marches.fr
  6. 6. www.15marches.fr « L’innovation repose sur un processus fragile constamment menacé par les tendances naturelles de l’entreprise »
  7. 7. www.15marches.fr « Une entreprise créative doit entretenir une culture forte de l’apprentissage et de la découverte soutenue par un management et un leadership éclairés »
  8. 8. www.15marches.fr L’exemple de Pixar Brève histoire de Pixar, d’ILM à Disney Culture d’entreprise, management et leadership Organiser l’innovation : le processus créatif Et vous ?
  9. 9. www.15marches.fr @15marches #LDTRA stephane@15marches.fr 1. Brève histoire de Pixar
  10. 10. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Faire un film avec des ordinateurs
  11. 11. www.15marches.fr Quand la Silicon Valley dévore Holywood
  12. 12. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Réunissez une bande d’allumés et laissez-les
  13. 13. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Un trio exceptionnel
  14. 14. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Le 1er film entièrement réalisé sur ordinateur
  15. 15. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Chasser la peur
  16. 16. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Exporter et essaimer sa culture
  17. 17. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Perdurer au-delà du succès
  18. 18. www.15marches.fr @15marches #LDTRA stephane@15marches.fr 2. Culture d’entreprise, management et leadership
  19. 19. www.15marches.fr @15marches #LDTRA stephane@15marches.fr « Une entreprise qui ne fait pas d’erreur est une entreprise qui n’innove pas assez »
  20. 20. www.15marches.fr @15marches #LDTRA stephane@15marches.fr « L’originalité est fragile »
  21. 21. www.15marches.fr « Tous nos films sont nuls au départ »
  22. 22. www.15marches.fr @15marches #LDTRA stephane@15marches.fr « À ses débuts l’Enfant est toujours horrible »
  23. 23. www.15marches.fr @15marches #LDTRA stephane@15marches.fr « Arbitrer entre l’Enfant et la Bête »
  24. 24. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Tout le monde doit pouvoir donner son avis
  25. 25. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Encourager la franchise et les feedbacks «Chacun doit pouvoir proposer des idées sans danger »
  26. 26. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Confiance dans la capacité collective à trouver des solutions
  27. 27. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Le rôle du leader
  28. 28. www.15marches.fr @15marches #LDTRA stephane@15marches.fr 3. Organiser l’innovation
  29. 29. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Le processus créatif
  30. 30. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Les courts-métrages « Un marche-pied pour acquérir des compétences »
  31. 31. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Les courts-métrages « Montrer ses valeurs au public et en interne » « Un moyen pas cher de se planter »
  32. 32. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Les courts-métrages « Montrer ses valeurs en interne et au public »
  33. 33. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Voyages d’études : « sortir et chercher »
  34. 34. www.15marches.fr « Sortir et chercher »
  35. 35. www.15marches.fr Les dailies « Régler les problèmes ensemble »
  36. 36. www.15marches.fr « Les managers doivent apprendre à être surpris sans le prendre mal »
  37. 37. www.15marches.fr Les braintrusts
  38. 38. www.15marches.fr « Trouver des personnes qui vous font penser plus inelligemment »
  39. 39. www.15marches.fr « Poser des questions très détaillées mais ne pas proposer de solutions »
  40. 40. www.15marches.fr Franchise et confiance « Si Pixar était un hôpital et le film un patient, le braintrust serait un groupe de médecins chargés de donner leur avis sur l’état du malade et le traitement; le réalisateur et le producteur sont médecins eux aussi, et gardent le dernier mot »
  41. 41. www.15marches.fr Le post mortem
  42. 42. www.15marches.fr 5 raisons de faire un post mortem •  comprendre •  consolider •  apprendre •  « purger » le ressentiment •  forcer à la réflexion •  pay it forward
  43. 43. www.15marches.fr Développer une culture de l’auto-évaluation « 5 choses que vous referiez » « 5 choses que vous ne referez pas »
  44. 44. www.15marches.fr @15marches #LDTRA stephane@15marches.fr Chasser la peur
  45. 45. www.15marches.fr Follow up Sur le web : http://15marches.fr/business/entreprise-creative- pixar-partie1 http://15marches.fr/business/manager-linnovation- pixar http://15marches.fr/business/pixar_3-manager- culture-creative
  46. 46. www.15marches.fr Follow up Take a look at our keynotes on http://15marches.fr/slideshares Contact us : info@15marches.fr

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