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Morgenbooster SXSW

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Morgenbooster revisiting the SXSW Festival and bringing the key takeaways from the world of humans and tech.

Veröffentlicht in: Design
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Morgenbooster SXSW

  1. 1. Morgenbooster #94
  2. 2. Agenda Why is worth spending a week in Austin? #1 Business Value of Design #2 Technology as a Design Material #3 Human Trends #4 Building Creative Teams in legacy organizations Tips & Tricks for your SXSW 2020-adventure
  3. 3. Why is it worth spending a week in Austin? Intro
  4. 4. Business Value of Design Takeaway #1
  5. 5. Link: https://www.mckinsey.com/busine ss-functions/mckinsey- design/our-insights/the-business- value-of-design
  6. 6. Technology as a Design Material Takeaway #2
  7. 7. #DesigninTech2019 Link: https://designintech.report To ↓ Design-led From ↓ Design-supporting
  8. 8. #DesigninTech2019 Link: https://designintech.report
  9. 9. #DesigninTech2019 Link: https://designintech.report
  10. 10. #DesigninTech2019 Link: https://designintech.report
  11. 11. Design is moving into the next phase Link:
  12. 12. Design is moving into the next phase Link:
  13. 13. Design is moving into the next phase Link:
  14. 14. Design is moving into the next phase Link:
  15. 15. Design is moving into the next phase Link:
  16. 16. Design is moving into the next phase Link:
  17. 17. Design is moving into the next phase Link:
  18. 18. Design is moving into the next phase Link:
  19. 19. ML generated websites Link:
  20. 20. Design is moving into the next phase Link:
  21. 21. Design is moving into the next phase Link:
  22. 22. Design is moving into the next phase Link:
  23. 23. Design is moving into the next phase Link:
  24. 24. What needs to change? Josh Clark Link: https://bigmedium.com/speaking/ ai-is-your-new-design- material.html
  25. 25. WHAT CAN IT DO? WHAT IS ITS GRAIN? HOW DOES IT CHANGE US? Josh Clark Link: https://bigmedium.com/speaking/ ai-is-your-new-design- material.html
  26. 26. ”We need to see AI, VR, AR, BC, etc. as design-materials equal to HTML and CSS. ” Josh Clark
  27. 27. Examples of tech and data as design material
  28. 28. Examples of tech and data as design material
  29. 29. Machines are weird
  30. 30. It takes a human being about 14 thousand brain- hours to learn to run. An AI can learn to do it in less than half as many CPU-hours, but the results are like this.
  31. 31. But remember AI learns from the actions we make.
  32. 32. NEST wouldn’t let him in his own door. Why?
  33. 33. Batman wasn’t registered as a daily visitor.
  34. 34. SXSW tech human trends in 2019 Takeaway #3
  35. 35. Human centered design has taken on a new and more important role
  36. 36. Authenticity, curated experiences and ownership
  37. 37. SILENCE IS GOLD Brands must find ways to connect with consumers who just want quiet in a noisy world
  38. 38. Separating misinformation from reality is always everyone’s job. Misinformation is not like a plumbing problem you fix. It is a social condition, like crime, that you must constantly monitor and adjust to.” —Tom Rosenstiel, Director of the American Press Institute (2017) “ Source: @pewresearch @elonuniversity The Future of Truth and Misinformation Online 2019 Design In Tech Report | Technology × Business × Design 14 / 98
  39. 39. Privacy not included But, I thought we were friends People’s understanding of their personal data’s value is out of sync with organizations’. While many people assume their individual data set is desirable in it’s own right, organizations want it most when it’s part of aggregated data.
  40. 40. Profit comes through a win-win relationship between business and customer
  41. 41. Relationships are complicated
  42. 42. Featured Session: Building Trust in Distrustful Times ”It’s an unbalanced relationship when you are only friendly to me because you want to make money on me. “ Neil Pasricha CEO of The Institute for Global Happiness
  43. 43. How will you actually help people? How does that benefit the company in the long term? How can you make it affordable in the short term?
  44. 44. 1. Recognize exclusion. 2. Learn from human diversity. 3. Solve for one, extend to many. Kat Holmes’ Mismatch framework
  45. 45. “Inclusivity is key when designing for AI” Matthew Santone from ArgoDesign - Actual Design for AI
  46. 46. Error states afford us possibility to listen, learn and apply Matthew Santone from ArgoDesign - Actual Design for AI
  47. 47. 1. Design for trust and privacy 2. Design for authentic relationships 3. Design for inclusion
  48. 48. Building Creative Teams in Legacy Organizations Takeaway #4
  49. 49. Ford Motor Company “Older leadership processes need to go away and human centered design concepts need to take its place. Create value for people.” Link: https://schedule.sxsw.com/2019/e vents/PP90551
  50. 50. Ford Motor Company Link: https://schedule.sxsw.com/2019/e vents/PP90551 Design Leadership Human-centricity = new mindset
  51. 51. Ford Motor Company Link: https://schedule.sxsw.com/2019/e vents/PP90551 1. Learn to love constraints. 2. Small wins builds momentum. 3. Collaboration helps encourage people from outside the team to want to contribute to the process.
  52. 52. Ford Motor Company Link: https://schedule.sxsw.com/2019/e vents/PP90551 NOW LONG TERM
  53. 53. Publicis Link: https://schedule.sxsw.com/2019/e vents/PP88936 “In times of change product people need to lead.”
  54. 54. Publicis Link: https://schedule.sxsw.com/2019/e vents/PP88936 50 / 50 Products/services Business transformation
  55. 55. Publicis Link: https://schedule.sxsw.com/2019/e vents/PP88936
  56. 56. Tips & Tricks for Your SXSW-2020 Adventure Outro
  57. 57. 10 Tips & Tricks 1. Buy ticket and accommodation early 2. Don’t go alone (or find a partner to reflect) 3. JoMo is the new black 4. Remember RSVP and SXXPress 5. Be prepared for any weather and temperature 6. Rent a bicycle 7. Join the party 8. Eat loads of tacos and barbecue 9. Stay open minded. Inspiration can come from all directions 10. Dose your SXSW evangelism
  58. 58. EXTRAS
  59. 59. Agenda Why is worth spending a week in Austin? #1 Business Value of Design #2 Technology as a Design Material #3 Human Trends #4 Building Creative Teams in legacy organisations Tips & Tricks for your SXSW 2020- adventure 10 min, MJE 8 min, MJE 10 min, OVA 10 min, LVC 6 min, OVA 3 min, MJE

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