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1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
HOW TO DRIVE
DIGITAL
TRANSFORMATION
THROUGH
PR...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
HOW DO WE BUILD AN ‘IS THIS A
GOOD IDEA?’- MAC...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
APPROACH
21/10/15
P 3
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
Est. 15.08.2000
+ 500 websites
45 employees
An...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
3 OFFERINGS 3 APPROACHES
CONVERSION EXPERIENCE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ADDED VALUE THROUGH CONVERSION
DESIGN
21/10/15...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ADDED VALUE THROUGH EXPERIENCE
DESIGN
21/10/15...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ADDED VALUE THROUGH INNOVATION
DESIGN
21/10/15...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE BELIEVE IN DESIGN THINKING AS
AN APPROACH T...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
IN SHORT, THIS IS WHAT WE COMBINE
21/10/15
P 10
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
We search for product fit and
market fit throu...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
TO SOLVE STUFF, WE NEED A REAL
PROBLEM
HOW MIG...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
SOLUTIONS WILL BE FOUND THROUGH
HEAVY EXPERIME...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ASSUMING IS KEY
=≈
Hypothesis Facts
21/10/15
P...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THIS MEANS WE GAIN INSIGHTS FROM
FAST PROTOTYP...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE FIND SUCCESFUL PRODUCTS
THROUGH SPEEDY CRAF...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
TO DO SO, TANGIBILITY IS KEY
21/10/15
P 17
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE GOT A 3-STEP FRAMEWORK FOR
BRINGING PRODUCT...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THE FULL MONTY LOOKS LIKE THIS
CUSTOMER SEGMEN...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
TRENDS
21/10/15
P 20
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
We’ve got 7500 pages with less
than 100 visits...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PEOPLE SEEK VALUE THROUGH
SERVICES, NOT COMMUN...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THERE’S A DEMAND FOR INDIVIDUAL
EMPOWERMENT AN...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
EXPERIENCE IS CORE
21/10/15
P 24
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE NEED TO AVOID ONE WOW
Time
Experience
21/10...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
AND AIM FOR LONG WOWS
Time
Experience
21/10/15...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THE TRADITIONAL DEVELOPMENT
PROCES IS TOO SLOW...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
HERE IS WHAT’S WRONG WITH TODAY’S
PROCESS
SPEC...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE NEED TO BUILD GROWTH THROUGH
INNOVATION
21/...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THE FUTURE IS HARD TO FIGURE OUT
NOW ?
21/10/1...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
UNKNOWN COMPETITORS WILL EMERGE
YOU
COMP
COMP
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
KNOWN BUSINESS WILL BE DISRUPTED
PERFORMANCE
T...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
UNKNOWN TECHNOLOGIES WILL EMERGE
21/10/15
P 33
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
KNOWN BUSINESS
HOW TO DRIVE DIGITAL
TRANSFORMATION...
SO WE NEED TO SEARCH FOR NEW
BU...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE NEED TO SEEK INNOVATION
THROUGHOUT THE ENTI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE NEED TO BUILD A CULTURE THAT
LEARNS FROM LA...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THIS IS WHERE THE REAL CHALLENGES
ARE HIDDEN
P...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
CASES
21/10/15
P 38
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
This is what we built and tested
in one day
DA...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
”We need to launch a new service
in 6 months. ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
3 MONTHS DEVELOPMENT: APP WITH
DAILY TAX SERVI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
MOMENT: IMPROVING NEW EMPLOYEE’S
ONBOARDING TI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
METHODOLOGY
21/10/15
P 43
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
This part is all about creating a
basic set of...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
WE GOT A 3-STEP FRAMEWORK FOR
BRINGING PRODUCT...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THE ENTIRE PROCESS IN ALEX
OSTERWALDERS WORDS
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PART 1:
UNDERSTAND
PROBLEMS AND
BUILD AN
INFRA...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
UNDERSTANDING BUSINESS AND
IDENTIFY KEYPROBLEM...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
UNDERSTANDING BUSINESS AND
IDENTIFY KEYPROBLEM...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ESTABLISH A PROJECT ROOM
21/10/15
P 50
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
LEARN TO SKETCH WITH JRGN CLVN
BUSINESS COURSE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
ESTABLISH A DIRECTORS BOARD FOR
STRATEGIC DECI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
Project manager
IT architect
Business develope...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
MAP AND GET INTO DIALOGUE WITH
STAKEHOLDERS AN...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
SET UP AN INTERNAL COMMUNICATION
AND KNOWLEDGE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
SET UP A FIXED TESTPANEL WITH
EXTERNAL CUSTOME...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PREPARE EDUCATIONAL RESSOURCES
21/10/15
P 57
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PART 2: CONCEPTS
AND GV5
21/10/15
P 58
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PRINCIPLES OF THE 5 DAY SPRINT
DAY 1 DAY 2 DAY...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 1: DEFINE JOBS TO BE DONE
JOBS TO
BE DONE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 2: IDENTIFY ‘AS IS’ ANATOMY
21/10/15
P 61
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 3: IDENTIFY PROBLEMS AND
PAINS
21/10/15
P...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 4: CHECK COMPETITORS AND
STRUCTURAL INSPI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 5: HOW MIGHT WE…
“
...?“
How might we…
He...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 6: IDEAS WITH CRAZY EIGHTS
21/10/15
P 65
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 7: DECIDE WITH DOT VOTING
YES YES
YES
YES...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 8: STORYBOARD
21/10/15
P 67
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 9: DO WE STAND OUT
21/10/15
P 68
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 9: DO WE OFFER SOMETHING
UNIQUE?
[Offerin...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
STEP 10: PERFORM TEST AND COLLECT
LEARNINGS
To...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
Can we make it?
Will we make it?
CHECK FEASABI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
PART 3: BUILD
MVP
21/10/15
P 72
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
HOW SPOTIFY BUILDS A NEW PRODUCT
21/10/15
P 73
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
A Minimum Viable Product has just those
featur...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
JUST GET OUT OF THE BUILDING
F..k it,
ship it
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
MAKE A LANDINGPAGE
Make a landing page, distri...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
MAKE A VIDEO DESCRIBING USP’S
PREORDER NOW
21/...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
DO A SPLITTEST
A B
21/10/15
P 78
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
BUILD AND TEST YOUR CANVAS
$ $
$ $
21/10/15
P ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW TO DRIVE DIGITAL
TRANSFORMATION...
THX
1508 A/S
www.1508.dk
Klaus Bundvig
Dir. of...
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Digital transformation through product development 2015.10.21

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An introductionary guide to develop new products with design thinking and minimum viable products

Veröffentlicht in: Design

Digital transformation through product development 2015.10.21

  1. 1. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... HOW TO DRIVE DIGITAL TRANSFORMATION THROUGH PRODUCT DEVELOPMENTW IFI 1508guest GUESTKODE Jegvilonline URL’S 1508.dk slideshare.com/1508as vimeo.com/design1508 facebook.com/company/1508-as HASHTAG #1508as 21/10/15 P 1
  2. 2. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... HOW DO WE BUILD AN ‘IS THIS A GOOD IDEA?’- MACHINE Infrastructure Proven ideas 21/10/15 P 2
  3. 3. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... APPROACH 21/10/15 P 3
  4. 4. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... Est. 15.08.2000 + 500 websites 45 employees Analysis, strategy, design and implementation Focus: From sites to services WHO’S 1508 21/10/15 P 4
  5. 5. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... 3 OFFERINGS 3 APPROACHES CONVERSION EXPERIENCE INNOVATION 21/10/15 P 5
  6. 6. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ADDED VALUE THROUGH CONVERSION DESIGN 21/10/15 P 6
  7. 7. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ADDED VALUE THROUGH EXPERIENCE DESIGN 21/10/15 P 7
  8. 8. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ADDED VALUE THROUGH INNOVATION DESIGN 21/10/15 P 8
  9. 9. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE BELIEVE IN DESIGN THINKING AS AN APPROACH TO DEVELOP BUSINESS HUMAN VALUE TECHNOLOGY BUSINESS 21/10/15 P 9
  10. 10. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... IN SHORT, THIS IS WHAT WE COMBINE 21/10/15 P 10
  11. 11. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... We search for product fit and market fit through heavy prototyping and minimum viable products. WHAT WE’RE AIMING FOR $= Create fit 21/10/15 P 11
  12. 12. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... TO SOLVE STUFF, WE NEED A REAL PROBLEM HOW MIGHT WE…? 21/10/15 P 12
  13. 13. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... SOLUTIONS WILL BE FOUND THROUGH HEAVY EXPERIMENTATION 21/10/15 P 13
  14. 14. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ASSUMING IS KEY =≈ Hypothesis Facts 21/10/15 P 14
  15. 15. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THIS MEANS WE GAIN INSIGHTS FROM FAST PROTOTYPING INDSTEAD OF LONG TERM ANALYSIS Analysis Hypothesis Build prototype (MVP) Launch Learn from insights Recommendation 21/10/15 P 15
  16. 16. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE FIND SUCCESFUL PRODUCTS THROUGH SPEEDY CRAFTING AND MULTIPLE ITERATIONS Research & calculate Build & iterate 21/10/15 P 16
  17. 17. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... TO DO SO, TANGIBILITY IS KEY 21/10/15 P 17
  18. 18. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE GOT A 3-STEP FRAMEWORK FOR BRINGING PRODUCTS TO LIFE PROOF OF PROBLEM PROOF OF CONCEPT PROOF OF PRODUCT 21/10/15 P 18
  19. 19. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THE FULL MONTY LOOKS LIKE THIS CUSTOMER SEGMENTS CUSTOMER JOURNEYS WORK FLOW ID. MARKET ANALYSIS TRENDS BUSINES MODEL CANVAS HOW MIGHT WE HYPOTHESIS PROTOTYPES TEST PRODUCT FIT TEST FEASABILITY BUILD MVP TEST VIABILITY BUILD CANVAS PROOF OF PROBLEM PROOF OF CONCEPT PROOF OF PRODUCT PhaseActivitiesDeliverances CUSTOMER NEEDS JOBS TO BE DONE FEASABLE PRODUCTS VIABLE PRODUCTS GO LIVE 21/10/15 P 19
  20. 20. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... TRENDS 21/10/15 P 20
  21. 21. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... We’ve got 7500 pages with less than 100 visits a year x We spend 4 hours producing each page x Our internal hourly cost price is 250 kr. = 7.500.000 kr WE NEED TO FOCUS ON WHAT’S DRIVING VALUE…THIS IS WHAT A CORPORATE SITE TYPICALLY LOOKS LIKE 21/10/15 P 21
  22. 22. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PEOPLE SEEK VALUE THROUGH SERVICES, NOT COMMUNICATION DO ...to services READ From communication 21/10/15 P 22
  23. 23. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THERE’S A DEMAND FOR INDIVIDUAL EMPOWERMENT AND SERVICES Kapow 21/10/15 P 23
  24. 24. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... EXPERIENCE IS CORE 21/10/15 P 24
  25. 25. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE NEED TO AVOID ONE WOW Time Experience 21/10/15 P 25
  26. 26. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... AND AIM FOR LONG WOWS Time Experience 21/10/15 P 26
  27. 27. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THE TRADITIONAL DEVELOPMENT PROCES IS TOO SLOW RESEARCH STRATEGY TACTICS BUILD LAUNCH INSIGHTS Time 21/10/15 P 27
  28. 28. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... HERE IS WHAT’S WRONG WITH TODAY’S PROCESS SPECS DESIGN BUILD LAUNCH Some learning Very little learning Most learning will happen here 21/10/15 P 28
  29. 29. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE NEED TO BUILD GROWTH THROUGH INNOVATION 21/10/15 P 29
  30. 30. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THE FUTURE IS HARD TO FIGURE OUT NOW ? 21/10/15 P 30
  31. 31. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... UNKNOWN COMPETITORS WILL EMERGE YOU COMP COMP COMP COMP COMP COMP COMP COMP 21/10/15 P 31
  32. 32. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... KNOWN BUSINESS WILL BE DISRUPTED PERFORMANCE TIME SUSTAINING INNOVATIONS DISRUPTIVE INNOVATIONS Thx to Clayton Christensen 21/10/15 P 32
  33. 33. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... UNKNOWN TECHNOLOGIES WILL EMERGE 21/10/15 P 33
  34. 34. 1508™ ALWAYS IN LOVE WITH WHAT WE DO KNOWN BUSINESS HOW TO DRIVE DIGITAL TRANSFORMATION... SO WE NEED TO SEARCH FOR NEW BUSINESS MODELS WITH INSPIRATION FROM START UPS FUTURE BUSINESS FUTURE BUSINESS FUTURE BUSINESS START UP TRIALS 21/10/15 P 34
  35. 35. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE NEED TO SEEK INNOVATION THROUGHOUT THE ENTIRE BUSINESSMODEL Profit model Network Structure Process Product performance Product system Service Channel Brand Customer engagement CONFIGURATION OFFERING EXPERIENCE 21/10/15 P 35
  36. 36. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE NEED TO BUILD A CULTURE THAT LEARNS FROM LAUNCHING HISTORY Time Learnings Launch Launch Launch Launch 21/10/15 P 36
  37. 37. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THIS IS WHERE THE REAL CHALLENGES ARE HIDDEN Product Organization Mindset Difficult Easy 21/10/15 P 37
  38. 38. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... CASES 21/10/15 P 38
  39. 39. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... This is what we built and tested in one day DANSK METAL: SALARY NEGOTIATON TOOL 21/10/15 P 39
  40. 40. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ”We need to launch a new service in 6 months. Today it takes 3 years.” Jesper Rønnow, CEO, SKAT SKAT WANT’S A NEW INNOVATION PROCES 21/10/15 P 40
  41. 41. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... 3 MONTHS DEVELOPMENT: APP WITH DAILY TAX SERVICES 21/10/15 P 41
  42. 42. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... MOMENT: IMPROVING NEW EMPLOYEE’S ONBOARDING TIME 21/10/15 P 42
  43. 43. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... METHODOLOGY 21/10/15 P 43
  44. 44. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... This part is all about creating a basic set of structural elements, that have to be established before you’ll succeed in innovating stuff. THE PROCES Research Infra- structural set up MVP 1 MVP2 MVP3 21/10/15 P 44
  45. 45. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... WE GOT A 3-STEP FRAMEWORK FOR BRINGING PRODUCTS TO LIFE PROOF OF PROBLEM PROOF OF CONCEPT PROOF OF PRODUCT 21/10/15 P 45
  46. 46. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THE ENTIRE PROCESS IN ALEX OSTERWALDERS WORDS $ 1) Identify needs 2) Test product fit 3) Test market fit 21/10/15 P 46
  47. 47. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PART 1: UNDERSTAND PROBLEMS AND BUILD AN INFRASTRUCTURE 21/10/15 P 47
  48. 48. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... UNDERSTANDING BUSINESS AND IDENTIFY KEYPROBLEMS Target groups? Task analysis? User journeys? Business model? Competitors? Inspiration and trends? Channel? Analytics? Reports and knowledge? = So how might we? 21/10/15 P 48
  49. 49. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... UNDERSTANDING BUSINESS AND IDENTIFY KEYPROBLEMS WITH THE BUSINESS CANVAS MODEL $ Customer segments Customer Relationships Value Propositions Key Activities Key Partnerships Cost Structure Channels Revenue Streams Key Resources 21/10/15 P 49
  50. 50. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ESTABLISH A PROJECT ROOM 21/10/15 P 50
  51. 51. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... LEARN TO SKETCH WITH JRGN CLVN BUSINESS COURSE BECAUSE FAST TANGIBILITY IS KEY 21/10/15 P 51
  52. 52. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... ESTABLISH A DIRECTORS BOARD FOR STRATEGIC DECISIONS AND CULTURAL ANCHORING 21/10/15 P 52
  53. 53. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... Project manager IT architect Business developer Researcher + Design fascilitator UX-designer Frontend specialist BUILD A TACTICTAL UNIT 21/10/15 P 53
  54. 54. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... MAP AND GET INTO DIALOGUE WITH STAKEHOLDERS AND SUPPLIERS 21/10/15 P 54
  55. 55. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... SET UP AN INTERNAL COMMUNICATION AND KNOWLEDGE PLATFORM 21/10/15 P 55
  56. 56. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... SET UP A FIXED TESTPANEL WITH EXTERNAL CUSTOMERS AND PRESUMERS 21/10/15 P 56
  57. 57. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PREPARE EDUCATIONAL RESSOURCES 21/10/15 P 57
  58. 58. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PART 2: CONCEPTS AND GV5 21/10/15 P 58
  59. 59. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PRINCIPLES OF THE 5 DAY SPRINT DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 UNDRSTAND IDEA DECIDE BUILD TEST 21/10/15 P 59
  60. 60. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 1: DEFINE JOBS TO BE DONE JOBS TO BE DONE PAINS GAINS PRODUCTS & SERVICES PAIN RELIEVERS GAIN CREATORS 21/10/15 P 60
  61. 61. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 2: IDENTIFY ‘AS IS’ ANATOMY 21/10/15 P 61
  62. 62. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 3: IDENTIFY PROBLEMS AND PAINS 21/10/15 P 62
  63. 63. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 4: CHECK COMPETITORS AND STRUCTURAL INSPIRATION 21/10/15 P 63
  64. 64. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 5: HOW MIGHT WE… “ ...?“ How might we… Help compainies and newhires to onboard faster 21/10/15 P 64
  65. 65. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 6: IDEAS WITH CRAZY EIGHTS 21/10/15 P 65
  66. 66. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 7: DECIDE WITH DOT VOTING YES YES YES YES YES YES YES YES YES YES YES YES 21/10/15 P 66
  67. 67. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 8: STORYBOARD 21/10/15 P 67
  68. 68. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 9: DO WE STAND OUT 21/10/15 P 68
  69. 69. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 9: DO WE OFFER SOMETHING UNIQUE? [Offering] Our [Product Category] Is the only [Benefit] That 21/10/15 P 69
  70. 70. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... STEP 10: PERFORM TEST AND COLLECT LEARNINGS To verify this, we will And measure… We are right, if… We belive that… Test name Deadline TEST CARD We observed From that we learned Therefore, we will We belived that… Insight name Date LEARNING CARD 21/10/15 P 70
  71. 71. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... Can we make it? Will we make it? CHECK FEASABILITY HUMAN VALUE TECHNOLOGY BUSINESS 21/10/15 P 71
  72. 72. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... PART 3: BUILD MVP 21/10/15 P 72
  73. 73. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... HOW SPOTIFY BUILDS A NEW PRODUCT 21/10/15 P 73
  74. 74. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... A Minimum Viable Product has just those features that allow the product to be deployed, and no more. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information. It is a strategy targeted at avoiding building products that customers do not want, that seeks to maximize the information learned about the customer per dollar spent. "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort." http://en.wikipedia.org/wiki/Minimum_viable_ product PROVE EVIDENCE: DO THEY MEAN WHAT THEY SAY 21/10/15 P 74
  75. 75. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... JUST GET OUT OF THE BUILDING F..k it, ship it 21/10/15 P 75
  76. 76. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... MAKE A LANDINGPAGE Make a landing page, distribute links and track interest My product BUY 21/10/15 P 76
  77. 77. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... MAKE A VIDEO DESCRIBING USP’S PREORDER NOW 21/10/15 P 77
  78. 78. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... DO A SPLITTEST A B 21/10/15 P 78
  79. 79. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... BUILD AND TEST YOUR CANVAS $ $ $ $ 21/10/15 P 79
  80. 80. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW TO DRIVE DIGITAL TRANSFORMATION... THX 1508 A/S www.1508.dk Klaus Bundvig Dir. of Business Development kbu@1508.dk +45 2250 9795 Check out more inspirational stuff at 1508.dk/viden 21/10/15 P 80

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