2. Executive Summary
• Objective of Business
• Focus on designing beautiful handicrafts by utilizing the waste product of animals.
• Products tailored to the needs of our customers.
• Providing our business a strong client base
• By 2016; to cover a sizeable portion of the local market and start doubling our profits.
• Keys to Success
• Focus on purchasing quality materials at minimum cost.
• Charging competitive rates by our clients for the products.
• Maintaining a favorable working condition for the employees.
• Good relationship with suppliers and distributors.
3. Company Profile
• Name of the Company : “Exquisite Handicraft”
• A small scale horn and bone handicraft company
• Registered handicrafts based enterprise under the Ministry of Textile and
Handicrafts, India
• Focus on
• Jewelry items
• Cutlery products
• Interior decorative products
• Selling on Retail & Wholesale basis
4. Company Profile
• Ownership : A partnership at will
• Founder Members:
• Syed Mohd. Arbaz Ali
• Mahfooz Alam Ansari
• Gagan Varshney
• Athar Noor.
• As the operation grows, the management will consider in re-registering it as a
private limited.
• Location & Facility
• Based in Aligarh.
• Raw materials to be sourced from slaughter houses in Aligarh and allied areas.
5. Management Team
• Syed Mohd. Arbaz Ali :
• Marketing, advertising and positioning of the product
• Mahfooz Alam Ansari :
• Portfolio management and financial aspect
• Gagan Varshney :
• Operational processes
• Athar Noor :
• Managing the clients and dealing with the suppliers
6. Industry Overview
• Handicraft,
• Objects made by the skill of the hand of the creator as well as centuries of
evolutionary tradition
• Crafts, even today, are considered as luxurious items
• Major source of employment for the huge population in India,
• (Second next to agriculture)
• Promoted by: Gandhi ji’s Swadeshi movement
• Presently, Ministry of Textiles and Handicrafts and prominent Exporters are making
effort for its improvement
7. Manufacturing Process (operations)
We specialize in manufacturing and selling of horn and bone handicrafts.
• Purchasing of raw materials
• From different slaughter houses located in different cities
• Desired objects are carved out
• Using cutter
• Shaped and polished by skilled craftsmen
• Using other Machines & Labors
Process:
hacking,
chipping,
cutting,
molding and
Polishing of
bones & horns
8. Marketing Plan
• Product positioning: Antique (Luxurious)
• Market Segmentation: on basis of Income
• Target Market: Upper & Upper Middle Class
• Market needs: excellent buyer-supplier relationship
• Market Growth: Initially to be start from major local market of India
• Namely; Bangalore, Kolkata, Mumbai and Delhi
• Participate in various handicrafts exhibition
9. Marketing Plan
• Competitive Edge: Purchasing Raw Materials from nearby places.
This will reduce
• Transportation cost
• Carrying cost, etc.
Decrease in price of Raw Materials
Able to sell at lesser price
10. Environment Analysis
• Purchasing horns and bones from registered slaughter houses only
• Waste management: residue of horn production is used in the
manufacturing of Urea in plants
• Residue leftover in bone handicraft production is used by the
sugar industry or by pharmaceuticals companies.
11. Financial Plan
• Estimated required investment in
• Fixed Assets: 10 Lacs Rupees
• Working Capital: 6 Lacs Rupees
• For new start: 2 Lacs Rupees
• Reserve for future contingencies: 1 Lac Rupees
• Collection of Fund:
• 1.5 Lacs from each partner
• Rest from bank loan
• In case of many products, B-E Analysis is not possible
17. Risk & Contingencies
• Sticking of airborne clouds to eyes, hair & lungs of workers
• Risk of developing a debilitating lung disease
• Lack of concentration results in serious accidents
• Slaughtering of cows is banned & opposed
Contingencies:
• We don’t buy or work with any horns or bones that are the result of poaching of
endangered species of animals.
• We don’t buy horn or bone where the animal has been killed specifically for obtaining its
horn and bone.
