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David Bain
* Preparation
* Publishing
* Performance




                David Bain
* My background
* How I structure online marketing campaigns
* Where WordPress SEO fits into the overall
 online marketing mix
* Started making full-time online income in 2004
* SEO services in 2006
* Taught online marketing since 2007
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
* Phase #1: Website Structure
* Phase #2: Get Social & Turn On The Tap!
* Phase #3: Link Building
* Phase #4: Content Marketing
* Preparation
* Publishing
* Performance
* Competitor analysis
* Keyword trends
* Related keywords
* Ranking difficulty
* URL structure
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
* Competitor analysis
* Keyword trends
* Related keywords
* Ranking difficulty
* URL structure
* Categories
* ‘Hub and spoke’ content
* Keyword positioning
* Internal linking
* Syndication
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
* High quality ‘hub content’ based upon core
 keyword phrases (pages)
* Spokes of informative, relevant updates (posts)
 linking into hub content
The 3 P’s of WordPress Site Structure for SEO
* Heading
* Body content
* Title
* Meta description
The 3 P’s of WordPress Site Structure for SEO
* Yet Another Related Posts Plugin
* SEO Smart Links Plugin
* Yet Another Related Posts Plugin
The 3 P’s of WordPress Site Structure for SEO
* XML sitemap & webmaster tools
* Blog & RSS directories
* Blogging communities
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
* Categories
* ‘Hub and spoke’ content
* Keyword positioning
* Internal linking
* Syndication
* Test and refine
* Increase speed
* Direct search engines
* Conversion optimization
* Google Analytics
* Market Samurai
The 3 P’s of WordPress Site Structure for SEO
* W3 Total Cache Plugin
* Optimize DB Plugin
* Find a reliable host
* Consider HostGator, Hostmonster, Vidahost and
 WestHost as shared server hosts
* VPS.net is a scalable cloud server worthwhile
 considering for bigger tasks
* Efficient coding
* No index, nofollow archive posts and pages
* A good theme like Thesis will generally do this
* 301 redirect unwanted yet ranked old posts to
 relevant newer posts
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
* Test and refine
* Increase speed
* Direct search engines
* Conversion optimization
* Preparation
* Publishing
* Performance




                David Bain
Resources:
www.26weekplan.com/resources




                               David Bain

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The 3 P’s of WordPress Site Structure for SEO