The future of information and communications technology

1. The Future of Information and
Communications Technology
for workplace learning delivery and in general.

2. THE FUTURE OF ICT
Learning Objectives
By the end of the lesson you will be familiar
with the future of information and
communications technology.
Here are the top five areas that the future
of ICT will impact globally this year and
onwards.

3. #1
CUSTOM
CONNECTIVITY
AND CREATIVITY
#3
ALTERNATE AND
ENHANCED
REALITIES
#5
NEW MOBILITY
#2
RESPONSIVE
ENVIRONMENTS
#4
CONTENT IS
CURRENCY
Scope of the Lesson

4. #1
CUSTOM
CONNECTIVITY
& CREATITIVY
It’s all about consumer choice,
control and expression
Wearable devices (watches,
glasses, appliances) that let
you access and manage your
own personal ecosystem of
content
3D printers that let you design
your own food, clothing,
products, style and identity

5. RICH DATA
Brands can access real behavioral
data to inform decision making.
Consumers can access, manage their
data (life tracking) to monitor and
improve their lives.
#1
CUSTOM CONNECTIVITY & CREATIVY

6. PERSONALIZED &
CONTEXTUAL
The next media frontier is wearables
and the Internet of Things;
Marketers must balance privacy with
content/messaging relevancy, and
format
#1
CUSTOM CONNECTIVITY & CREATIVY

7. CO-BRAND
EXPRESSION
Creative opportunities for co-
creation, customization of products
and services, and brand
collaboration (i.e. fashion+tech)
#1
CUSTOM CONNECTIVITY & CREATIVY

8. #2
RESPONSIVE
ENVIRONMENTS
Sensored surroundings,
pervasive screens
Interactive interfaces, visual
projections
Smart homes with embedded
sensors everywhere that
respond to movement,
sound, touch, temperature
and more.

9. PERSONAL ECOSYSTEM
Meaningful data to develop new
products + services that help people
build smarter homes, smarter retail
spaces, smarter travel, etc.
#2
RESPONSIVE ENVIRONMENTS

10. LIVING EXPERIENCES
Spaces that is responsive to facial
recognition, physical movements,
audio, temperature, time and light.
Personalizes accordingly
#2
RESPONSIVE ENVIRONMENTS

11. FRICTIONLESS & INTEGRATED
Sound blends into light and into
video to seamlessly create ambient
experiences for personal and group
styles/moods
#2
RESPONSIVE ENVIRONMENTS

12. #3
ALTERNATE &
ENHANCED REALITIES
Blending physical and digital
worlds to enhance life
experiences.
Virtual reality is a fully 360º
immersive view of an
alternate world.
Augmented reality is an
added layer of relevant
content but doesn’t replace
the real world that you are
experiencing.

13. MEDIA ACTIVATION
Activate traditional media, events
and products within augmented
reality and gestural control
#3
ALTERNATE & ENHANCED REALITIES

14. PRODUCT CONSIDERATION
3D exploratory trial before
product purchase – visualize
choices
(i.e. travel, house, car)
#3
ALTERNATE & ENHANCED REALITIES

15. LIVING STORIES
Immersive storytelling of visual,
audio, gestural live training.
#3
ALTERNATE & ENHANCED REALITIES

16. #4
CONTENT
IS CURRENCY
Fusion of content with
technology to connect to
people’s passions points
Higher fidelity forms, 3-D, 4k,
live streaming, user-created,
and across multiple platforms

17. BRAND DIFFERENTIATION
Beyond hardware, quality content
delivers added value.
Shared partnerships and owned
media should be leveraged
#4
CONTENT IS CURRENCY

18. CHOICE IS VALUE
Flexibility, options.
Adaptability to what consumer
wants, when and how they choose,
on any platform or device.
Smart TVs and universal OS
#4
CONTENT IS CURRENCY

19. #5
NEW
MOBILITY
More versatile ways of
getting around, moving and
managing space, new
business models
Drones, electric scooters,
autonomous cars, robotic
helpers and automatic bikes.
Commercial drones are set to
build highways in the sky.

20. LOCATION-BASED MARKETING
New connected ways to reach
people on-the-go through video, gps
notifications, sponsored routes,
targeted coupons/offers, digital
signage, mobile commerce
#5
NEW MOBILITY

21. PERSONAL ROBOTICS
Automated services in home, at
store, in office create opportunities
for brand support and relevant
content
#5
NEW MOBILITY

22. UNIQUE ACCESS & PERSPECTIVES
Capture images of places and
things beyond the realm of the
ordinary.
Provide unique images and stories
from around the world.
Remote delivery mechanism
#5
NEW MOBILITY

23. COMP131