The primer is designed to inform both potential and existing users of the importance of reading and understanding the TOS and adjusting their privacy setting as required. The presentation was developed to meet the requirements of Assignment 2 - Policy Primer for Curtin University subject Net 303 (Internet, Politics and Power).
3. āWith more than
2.5 million active
users, Pinterest
has fast become
a major playerā
āPinterestedā?
J. Evans Cario
ļ” Need to store all the treasures you
uncover online?
ļ” Want somewhere to share pictures and
ideas?
ļ” What a great ideaā¦
Sign me up?
Reference: Z. Wilkinson
4. āMany people
will provide the
most intimate
and revealing
details on their
personal profileā.
Signing upā¦
or signing over?
Qi & Edgar-Nevill
Do you:
ļ” entrust your name,
email & gender?
ļ” allow them to follow
you online?
ļ” agree to their terms &
conditions?
Screen shot: www.pinterest.com
5. Pinterest "is a
marketing
platform"
So Iām agreeing toā¦..
ļ” By signing up you agree to Pinterest:
ļ” Terms of Service (TOS)
ļ” Privacy Policy
ļ” Acceptable Use Policy
ļ” Responsible Disclosure Statement.
ļ” Now for a closer look at those TOS
Lawrence Lenihan
6. Are they complicated?
ļ” The TOS are:
ļ” written in plain English
ļ” covered in 12 sectionsā¦
ļ” have āMore simply putā translations.
ļ” So what do they mean to you?
āarticles are
highlighting
elements of the
Terms of Service as
problemsā that may
result in ācriminal
charges against
youā
N.Sims
7. āaccess to personal
identity information
supports the
relationshipformation processā
1. Using Pinterest
ļ” So you need to:
ļ” give accurate personal details
ļ” be over 13
ļ” agree to software upgrades without notice
ļ” get a business account if you are a
business user.
ļ” In returnā¦ you get to use Pinterest.
Ellison et al
8. āResponsibility
of privacy
protection often
falls solely on
the individualā
1a. Privacy
ļ” By agreeing to the TOS you also agree to
the Privacy Policy.
ļ” Enabling Pinterest to store your:
ļ” personal details
ļ” pin boards
ļ” location data if selected (mobiles)
ļ” links to social media
ļ” logs of your cookie and device data.
Goettke & Christiana
9. āItās important
for users to -edit their
privacy
optionsā
1b. Privacy continued
ļ” Your info is used to:
ļ” tailor what you see (including advertising)
ļ” help āfriendsā find your board.
ļ” You can change your settings to:
ļ” Stop being findable
ļ” create secret boards
ļ” stop Pinterest tracking you online
ļ” unlink from other accounts like Facebook.
Screen shot: www.pinterest.com
Qi & Edgar-Neville
10. 2.Your Content
ļ” The things you post are yours but
Pinterest can show them to everyone.
ļ” Other pinners can collect, change and
pin to your posts.
ļ” Pinterest can keep your posts for as
long as they like.
ļ” If you send Pinterest feedback, they can
reuse your feedback anyway they like.
āPinterest
unveiled secret
boards - only
visible to people
who are
authorizedā
Z.Wilkinson
11. āCopyright holders
have been
ferocious in their
pursuit of people
who reuse their
copyrighted workā
3. Copyright Policy
Aufderheide
ļ” By agreeing to the TOS you also agree to
the Copyright Policy:
ļ” Pinterest can ādisable and/or terminate the
accounts of usersā caught infringing
copyright.
ļ” Content owners can:
ļ” request removal of pins they think infringe
their copyright
ļ” attach a āno-pinā rule to their site to block
pinning attempts.
Reference: www.pinterest.com/copyright
12. 3a. Copyright & Fair Use
āusers could be
exposed to
copyright suits
by pinning
content without
a licenseā
S.Eder
ļ” As āPinterest makes copies of the images
people pinā, pinning to copyrighted info
is your problemā¦
ļ” āFair use certainly sometimes allows for
making copiesā as the ācopy does link to
the sourceā.
ļ” āFair use probably covers some pinning,
and implied or explicit licenses cover
some moreā.
ļ” If you pinned āat the behest of the
original creatorā then its probably ok, as
they may want their content pinned.
References: N. Sims
13. āIt is vital that all
-- users restrict
access to their
profilesā
4. Security
Qi & Edgar-Neville
ļ” The security of your personal info is not
guaranteed.
ļ” You can notify if you think your account
was hacked.
ļ” The risk is yours but Pinterest suggests:
ļ” āPick a strong passwordā
ļ” āWatch where you log inā
ļ” āProtect your devicesā
ļ” āKnow the risks of unsecured Wi-Fiā.
References: www.pinterest.com
14. 5. Third-Party Links, Sites, and
Services
ļ” Pinterest takes no responsibility for
pin links.
ļ” Itās too bad if you click on a pin and:
ļ” are offended by the content you find
ļ” pick up a virus.
ļ” Your responsible if you pin to someone
elseās pin, and the content was
copyrighted.
Pinterestā¦
āis now studying
a potential
advertising
systemā
Pui-Wing & Ante
15. 6. Termination
ļ” Pinterest can cancel your access at any
time.
ļ” They donāt have to give you a reason to
do it.
ļ” Your pinned items can be kept by
Pinterest even if you donāt have access.
ļ” You can try writing to Pinterest to ask
them to reinstate your account.
āmessages that have
been captured and
stored in a publicallyaccessible space
have no privilege
whatsoeverā
Walther
16. 7. Indemnity
ļ” You are responsible for all damages
including legal and accounting costs
ifā¦
ļ” you are a business user who didnāt
sign up for a business license
andā¦
ļ” Pinterest is sued because of something
you put on the site.
āThe site is
becoming more
and more
popular for
business and
educational
useā
Hansen
17. 8. Disclaimers
ļ” If you find something offensive or
illegal, Pinterest probably wonāt take
responsibility.
ļ” They may remove content they determine
is offensive or copyrighted.
ļ” If that was your content, you may not be
able to re-pin it to your board.
āPinterest will
have "simpler
tools" to report
alleged copyright
or trademark
infringementā.
S. Eder
18. 9. Limitation of Liability
ļ” Pinterest will do their best to make
sure you are liable for any damages
incurredā¦ not them.
ļ” If you pin to copyrighted content and
the owner sues, you are liable.
ļ” If you suffer damage because of a
Pinterest related mistake or failure,
they probably wonāt accept liability.
ļ” If something happens to your personal
account, they probably wonāt pay
damages.
āPinterest, itself,
is well-protected
from lawsuits
because of its
policiesā
S. Eder
19. 10. Arbitration
ļ” If you have a problem, tell Pinterest
first.
ļ” If that doesnāt work you can try the
American Arbitration Association (no
alternative yet for overseas users).
ļ” You might have to pay for that service.
ļ” Damages for data security, intellectual
property or un-authorised access may be
taken to court.
āPinterest said it
also plans to
launch
international
sites this yearā
Pui-Wing & Ante
20. 11. Governing Law and
Jurisdiction
ļ” Pinterest is governed by the laws of
California in the United States.
ļ” If you want to sue Pinterest, you will
have to do it in California.
ļ” Pinterest does not guarantee use or
support outside the United States.
ļ” Pinterest is looking to offer an
international service in the futureā¦
To āexpand their
customer base
outside the U.S.
borders, they will
need to comply with
other nations'
privacy lawsā.
J. Mont
21. 12. General Terms
ļ” Pinterest will update the sites TOS as
often as they like.
ļ” If you keep using Pinterest after the
change then you are accepting those
changes.
ļ” You donāt get to give your Pinterest
account to someone else but Pinterest
can.
ļ” Pinterest is happy to provide your
information to the US government if
askedā¦
If you are violating
the TOS, they
can... um... cut
you off? Delete
your account?
They can also sue
youā¦
N. Sims
22. The end?
ļ” The choice to use Pinterest and agree to
itās terms and conditions is yours.
ļ” The site offers rich social media
opportunities for individuals and
businesses.
ļ” āIt is the fastest growing online social
platform, outstripping even Facebook in
its growthā.
ļ” So sign-up, adjust your settings and get
pinning?
Reference: C. Tekobbe
Pinterestās member
community
demonstrates rich
digital literacy
practices by creating
elaborate
information-sharing
networks
Tekobbe
23. References
Auferheide, P. (2011). Copyright, Fair Use, and Social Networks. In Z. Papacharissi (Ed.), A Networked
Self: Identity, Community, and Culture on Social Network Sites (pp. 276ā290). New York and London:
Routledge.
BBC News - Pinterest moves to address copyright fears with opt-out. (2012, February 21). BBC News.
Retrieved October 8 2013 from http://www.bbc.co.uk/news/technology-17111041
Eder, S. (2012). In Shift, Pinterest Says to Pin Your Own Stuff - WSJ.com. Wall Street Journal. Retrieved
October 6 2013 from
http://online.wsj.com/news/articles/SB10001424052702304177104577305832731077746
Ellison, N. Vitak, J. Steinfield, C. Gray, R. Lampe, C. (2011). Negotiating Privacy Concerns and Social
Capital Needs in a Social Media Environment. In L. Trepte, S. Reinecke (Ed.), Privacy Online:
Perspectives on Privacy and Self-Disclosure in the Social Web (p. 280). Berlin: Springer.
Evans Cario, J. (2012). Pinterest MarketingāÆ An Hour a Day (p. 336). Somerset, NJ, USA: Wiley.
:
Hansen, K., Nowlan, G., & Winter, C. (2012, December 5). Pinterest as a Tool: Applications in Academic
Libraries and Higher Education. Partnership: the Canadian Journal of Library and Information Practice
and Research. Retrieved from https://journal.lib.uoguelph.ca/index.php/perj/article/view/2011/2631
Mont, J. (2013). Terms-of-Use Agreements Pose Reputational Risks. Compliance Week, 10(110), 40ā43.
Retrieved from http://web.ebscohost.com
Pinterest Privacy Policy. (2013). Pinterest Website. Retrieved October 08, 2013, from
http://about.pinterest.com/privacy/
24. More referencesā¦
Pinterest Terms of Service. (2013). Pinterest Website. Retrieved October 5 2013, from
http://about.pinterest.com/terms/
Pinterest Terms of Service that apply to federal agencies using PinterestāÆ Help Center. (2013).
:
Pinterest Website. Retrieved October 5 2013, from https://en.help.pinterest.com/entries/22787291
Pui-Wing, T. Spencer, A. As Pinterest Grows, Startup Seeks $2.5 Billion Valuation - ProQuest. The Wall
Street Journal (2013, 6 February). Retrieved October 8 2013, from http://search.proquest.com
Sims, N. (2012). Pinterest, copyright, and Terms of Service - Copyright Librarian. Copyright Librarian.
Retrieved October 5 2013 from http://blog.lib.umn.edu/copyrightlibn/2012/03/pinterest-copyright-andterms-of-service.html
Tekobbe, C. K. (2013). A SITE FOR FRESH EYES. Information, Communication & Society, 16(3), 381ā
396. doi:10.1080/1369118X.2012.756052
Watters, P. Qi, M. Edgar-Nevill, D. (2011). Social networking searching and privacy issues. Information
Security Technical Report, 16(2), 74ā78. Retrieved from
http://www.sciencedirect.com/science/article/pii/S1363412711000562
Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News, 30(1),
1ā4. doi:10.1108/07419051311320904
Williams, A. (2012, October 4). Shakespeare vs. Elizabeth Taylor: ProQuest. New York Times.
Retrieved October 4 2013 from http://search.proquest.com