1. Three Reasons Why Your Business Needs a
Custom Lobby Sign
Written in collaboration with 360 Signs
1. You will create a great first impression!
The sign in your lobby is often the first impression your business makes on a potential client.
It can creatively communicate that you take pride in the aesthetics, personnel, and overall
vision of the company; or it can leave a client unsure of the direction and capability of your
organization. A well designed and fabricated lobby sign can ensure that the first contact
you have with clients, vendors or potential employees is positive.
A lobby sign is a dimensional piece of art and one of the least expensive ways to
advertise your brand and display the name of your company. It conveys that your business is
dynamic and progressive. An attractive, quality lobby sign can improve the perception of
your product or service and differentiate you from the competition.
12- Point SignWorks LLC
www.12pointsignworks.com

2. The options for creating this valuable communication tool are endless and are completely
customizable to your organization’s needs. Material options include brightly colored
dimensional letters, acrylic, glass, wood, and brushed metals.
Your directory signs are like a welcoming greeter and should be planned and constructed
with care. Directory signs can also be customized with the use of tenant logos and
interesting material combinations.
12- Point SignWorks LLC
www.12pointsignworks.com

3. 2. Your brand will stand out.
Lobby signs are an important part of the branding of a company. Certainly there are other
areas that promote the brand, such as, advertising, marketing materials, and exterior
signage. However, the one thing that every visitor and employee sees when they walk into
your business is your lobby sign. Like the architecture and furniture, the lobby sign speaks
volumes about your company. The look and feel of this sign sets the tone for the customer
meeting, the interview, or just the day’s work. It speaks to the quality of the organization,
the attention to detail, the longevity of the organization. Why do all large, impactful firms
have large impactful lobby signs? They know how important it is to project a high end image.
There are many ways to create a successful lobby sign. First and foremost, it must be true to
your logo. You can choose to use your corporate colors in the logo or go with another look
completely, such as brushed aluminum or rusted metal. Your sign designer can help you with
alternatives to your standard colors if you choose to go in that direction.
12- Point SignWorks LLC
www.12pointsignworks.com

4. Here are some considerations to keep in mind for your custom logo sign:
• Size: “Go big or go home” holds true for many signs, but corporate lobby signs have
to be an appropriate size for the space available. Too large can overwhelm; too small
can cheapen your brand image.
• Dimension: How thick do you want your letters to be? Thin letters flush mounted to
the wall look like they were painted on. To gain dimension you can either make the
letters thicker or stand them off the wall on metal posts called studs.
Stud mounting on spacers is less expensive than making the letter thicker. It gives
some shadow to the letters creating the perception that they are thicker than
they are. Because of the shadows, smaller text should be thinner and/or closer to
the wall for best readability.
Thick letters will look more substantial. They are typically mounted flush to the
wall without any space between the letter and the wall.
• Mounting: Another choice is to mount the logo to a panel and mount the panel on
the wall. Panels can be made of acrylic, metal, or virtually any flat, rigid material.
Panels can be mounted to the wall using metal standoffs. These standoffs anchor
into the wall and have a barrel and cap that unscrew. You drill a small hole in the
panel and the cap holds the panel to the barrel.
As an alternative, sign panels can be hung with hidden hardware to create the effect
that the panel is “floating” off the well surface.
12- Point SignWorks LLC
www.12pointsignworks.com

5. 3. You will appear more interesting and appealing.
Lobby signs typically consist of corporate logos or simply the company name. They look
great and are usually faithful renditions of the corporate approved artwork and colors.
However, some companies choose to have a little more fun and invest more into interesting
additions to the sign, to impress people who visit the office. Interesting additions can be
lighting, unusual backer panels, non-standard materials, or motion.
12- Point SignWorks LLC
www.12pointsignworks.com

6. Gettin’ fancy!
• Lighting: Lighting your lobby sign can have a dramatic impact on the sign as a
whole. Typically lobby signs are illuminated by the existing lights in the lobby or are
illuminated by spot lights in the ceiling. More interesting lighting can be push through
acrylic letters that have light coming out the face or the sides of the letters. Lighting
can come out of the rear of the sign delivering a halo effect. With the variety of color
and sizes of LED lights there are many creative ways they can be incorporated into
lobby signs.
• Backer Panels: Unusual backer panels can vary from old wood to sheet metal to
exotic acrylic panels. Natural wood can provide an outdoor look to an indoor sign.
The wood can be flat and finished or sandblasted to provide more texture. Metal
backers can be materials with lots of holes or all the way to a grate-like material.
These provide a more modern industrial look. Unique acrylic panels can have
dramatic colors and textures and can even have embedded plants, bamboo, or other
organic materials.
• Letters: Some of the same materials used for backers can be used to make the letters
or logos: natural wood, industrial metals, colorful or textured acrylic, etc. Some of
the materials that are used in interior designs, especially in kitchens, can cross over to
the sign world. Materials used for back splashes, countertops, cabinet faces, and
floor coverings can all be incorporated into signs.
12- Point SignWorks LLC
www.12pointsignworks.com

7. Get your new custom lobby sign today!
Franklin Synergy Bank lobby
sign: brushed metal layer
over black foam letters with
pineapple logo
NetMD lobby sign: brushed
metal back with acrylic
letters and logo
Giandi’s sign: clear
acrylic backing with
metal standoffs
Integrity Insurance Group lobby sign: Catalyst Healthcare Research lobby sign:
brushed metal back with acrylic letters frosted vinyl details on clear acrylic with
standoffs and a matte black backer panel
12- Point SignWorks LLC
www.12pointsignworks.com