Understanding your website visitors with 123 reg
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Nick Leech, 123-reg Digital Director explains how to gain as much information from those using your website.
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Understanding your website visitors with 123 reg
- 3. Understanding your Website Visitors 5 % 15 % 20 % 45 % 50 % 3 %
- 4. Understand your visitors, so you can design for them This text makes it really easy to understand what IÊm selling . I heard that you need lots of white space so hereÊs a big chunk. This has always been a fave image. This headline it totally obvious. To me.
- 5. Why would I do that? My website is AWESOME⁄.
- 6. The Problem
- 7. Put yourself in your customers eyes the Blur Test
- 9. Substitute your visitor for another one the 5 Second Test www.fivesecondtest.com
- 10. Let them ask you a question and learn directly from them Live Chat
- 11. Watch how users complete the task on your site UserTesting.com
- 12. Observation Test
- 13. Put your employees in the customers eyes heuristics
- 14. Ask them questions of lots of them an Onpage Survey
- 16. Feedback & Exit Surveys
- 18. Let users search for content with Site Search
- 20. Use a tool to watch people Inspectlet Google Analytics tells you what, Inspectlet tells you why. Add screen grab here
- 21. Use data to see how they used the pages Crazy Egg Add screen grab here
- 22. Add screenshot here Google Analytics
- 23. Add screenshot here Google Analytics
- 24. Add screenshot here Age & Gender What they’re interested in Where they are New or returning Desktop or mobile
- 25. Add screenshot here Marke>ng Channels AdWords Search Engine Op>misa>on Social Media
- 26. Add screenshot here Which pages are popular How fast is your site? What events take place?
- 29. Add screenshot here Goals and funnels How much are you selling? How did they find you on previous visits before buying?
- 30. Deciding what is right for you
- 31. Putting it into Action Easeofchange Impact of change EG putting links to main pages in the footer Adding social log ins to your user account area EG Making your contact details easy to find in the same place on every page EG Adding a shopping cart