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Cadbury bournvita wip ppt...

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Cadbury bournvita ppt
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Cadbury bournvita wip ppt...

  1. 1. CADBURY BOURNVITA Presented By: Harmeet Rikhraj Dipti Ranjan Bhoi Gurupada Mishra
  2. 2. ROAD MAP  INTRODUCTION  NEED , WANTS & DEMAND  SWOT  PORTER’S FIVE FORCES  BCG  MICRO ENVIRONMENT AND MACRO ENVIRONMENT  CONSUMER BUYING BEHAVIOR  4P’s  B2B CRM  STP
  3. 3. INTRODUCTION  Cadbury, the leading global confectionery company , began its operations in 1948 in India by importing chocolates.  Cadbury Bourn vita was lunched in 1949 in India.  Bourn vita has always been the leading brown MFD(Milk Food Drink) brand in the country. Source: AC Nielsen , Parsoli Research
  4. 4. NEEDS,WANTS,DEMAND  Proper health drink for children – little champs.  Health drink for 18+ age group-acti life  Health drink for women
  5. 5. SWOT ANALYSIS
  6. 6. PORTER’S FIVE FORCES
  7. 7. BCG MATRIX
  8. 8. MICRO ENVIRONMENT AND MACRO ENVIRONMENT
  9. 9. CONSUMER BUYING BEHAVIOR Consumer behaviour refers to the mental and  emotional process and  the observable behaviour of consumers during searching, purchasing and post consumption of a production service.  Factors Affecting Consumer Buying Behavior:  Social Factors:  Psychological Factors :  Personal Factors:
  10. 10. 4P’S OF MARKETING
  11. 11. B2B CRM
  12. 12. SEGMENTING , TARGETING AND POSITIONING

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