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CADBURY
BOURNVITA
            Presented By:
                 Harmeet Rikhraj
                 Dipti Ranjan Bhoi
                 Gurupada Mishra
ROAD MAP
 INTRODUCTION
 NEED , WANTS & DEMAND

 SWOT

 PORTER’S FIVE FORCES

 BCG

 MICRO ENVIRONMENT AND MACRO
  ENVIRONMENT
 CONSUMER BUYING BEHAVIOR

 4P’s

 B2B CRM

 STP
INTRODUCTION
   Cadbury, the leading
    global confectionery
    company , began its
    operations in 1948 in India
    by importing chocolates.
   Cadbury Bourn vita was
    lunched in 1949 in India.
   Bourn vita has always
    been the leading brown
    MFD(Milk Food Drink)
    brand in the country.



          Source: AC Nielsen , Parsoli Research
NEEDS,WANTS,DEMAND

   Proper health drink for children – little
    champs.
   Health drink for 18+ age group-acti life
   Health drink for women
SWOT ANALYSIS
PORTER’S FIVE FORCES
BCG MATRIX
MICRO ENVIRONMENT AND
MACRO ENVIRONMENT
CONSUMER BUYING BEHAVIOR

  Consumer behaviour refers to the mental and 
  emotional process and
   the observable behaviour of consumers
  during searching, purchasing and post
  consumption of a production service.
 Factors Affecting Consumer Buying
  Behavior:
   Social Factors:
   Psychological Factors :
   Personal Factors:
4P’S OF MARKETING
B2B CRM
SEGMENTING , TARGETING
AND POSITIONING
Cadbury Bournvita Marketing Analysis

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Cadbury Bournvita Marketing Analysis

  • 1. CADBURY BOURNVITA Presented By: Harmeet Rikhraj Dipti Ranjan Bhoi Gurupada Mishra
  • 2. ROAD MAP  INTRODUCTION  NEED , WANTS & DEMAND  SWOT  PORTER’S FIVE FORCES  BCG  MICRO ENVIRONMENT AND MACRO ENVIRONMENT  CONSUMER BUYING BEHAVIOR  4P’s  B2B CRM  STP
  • 3. INTRODUCTION  Cadbury, the leading global confectionery company , began its operations in 1948 in India by importing chocolates.  Cadbury Bourn vita was lunched in 1949 in India.  Bourn vita has always been the leading brown MFD(Milk Food Drink) brand in the country. Source: AC Nielsen , Parsoli Research
  • 4. NEEDS,WANTS,DEMAND  Proper health drink for children – little champs.  Health drink for 18+ age group-acti life  Health drink for women
  • 9. CONSUMER BUYING BEHAVIOR Consumer behaviour refers to the mental and  emotional process and  the observable behaviour of consumers during searching, purchasing and post consumption of a production service.  Factors Affecting Consumer Buying Behavior:  Social Factors:  Psychological Factors :  Personal Factors: