3. 31.08.11 [email_address]

8. 31.08.11 [email_address] Room for all – What kind of statement is this?

10. 31.08.11 [email_address] Ingeborg is online Ingeborg is Media Literate as she can -participate & -contribute with content

11. Media literacy + Web2.0  The Hyper-social individual 31.08.11 [email_address] Web2.0 Hyper-sociality: Social relations independent of kinship and geography at a large scale

12. 31.08.11 [email_address] Where can I find theory and methods to study Social Media?

13. 31.08.11 [email_address] Academic teaching: PhD course in SMM NHH Fall 2010 International relations and exchange NHH Schulich School of Business, Toronto Uni

17. 31.08.11 [email_address] Are we hyper-social ?

20. Four distinct member types in virtual communities 31.08.11 [email_address] High self-centrality of social activity Low self-centrality of social activity Adapted from Kozinets 1999, E-tribalized marketing Weak social ties to community Strong social ties to community Devotee Mingler Tourist Insider

21. The Cultural Field Behind the Screen 31.08.11 [email_address]

23. 31.08.11 [email_address] “ The nature of the beast: BMWs accelerate and handle so well and feel so secure at high speed that Bimmer owners tend to get impatient with left-lane dawdlers and slowpokes. When we go roaring past them, the fraidy-cats in their unsafe-at-any-speed junkers and massive wobbly SUVs understandably assume we have lost our minds and our ultimate driving machines are weapons aimed at mutual destruction and the unraveling of the social contract.” “ BMW should be for people who can drive, please keep yourself in a SUV so that when you swerve to avoid me as you barge into my lane, your top heavy car will roll over like a bitch and mash your head into the exact pulp that fills the pores of your otherwise empty cranium”

25. 31.08.11 [email_address] “ Coffee is just another product for you too. .....I am afraid that it is not quite that simple for many of us. We take our coffee very seriously, and to have it demeaned in such a manner is a slap in the face. Coffee is much more than a tool. It is passion, it is intrigue, mystery, seduction, fear, betrayal, love, hate, and any other core human emotion that you can think of, all wrapped into one little bean. “ “ I realize part of the results may be due to my experience in pulling shots or fluke of nature or or or... I am using a Gaggia Espresso, a super Jolly Grinder, Panamanian Baru Green roasted in Franken roaster. Anyway I read [John Smith]’s opinion of trying a low to no tamp, adjusting the flow rate by a finer grind. It does work, a nice tiger fleck crema (fairly thick) consistent shot time (in the 20's) good to excellent taste. So as most things espresso are Italian I am dubbing this the [Smith](inni) method....”

26. 31.08.11 [email_address] Emotions Meanings Beliefs Expertise Self presentation Sharing

27. 31.08.11 [email_address] It is possible to fall in love with bike parts? Dazed Master of indecision Yesterday I got a CK Iso Disc back hub in pewter with HD-shaft and Funbolts from Aspire Velotech, and my God! I have never seen a nicer gear. Actually I do not want to build a wheel from it, but would rather have it lying around so that I can cuddle with it. Too fat for XC. Too coward for free ride.

28. 31.08.11 [email_address] Leisure as prosumption and passion

29. 31.08.11 [email_address] they're weird, misplaced, beautiful, lonely, empty of course they're proof of our human existence they'll still be there when we're gone I don't even know why I began to shoot them I guess I just love the way they seem to be all waiting, longing, for some ass ! :)

31. Netnographic method © 2007 Robert Kozinets

36. This is your opportunity to be a creative researcher on consumer cultures in social media  31.08.11 [email_address]