1. ASEAN
IN
2020
Connie
Lee
Business
Development
Health
&
Beauty
Specialist
Unlocking
OpportuniCes
in
Beauty
&
Personal
Care

2. INTRODUCTION
About
Euromonitor
InternaConal
Singapore

3. Syndicated
Industry
Coverage
INTRODUCTION

4. ©2015
Euromonitor
InternaConal
Global
Beauty
&
Personal
Care
Market
Worth
US$465
Billion
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
0
50
100
150
200
250
300
350
400
450
500
US$
billion
Regional
Market
Sizes
2014
Sales
US$,
2014
2014
Growth

5. Asia
Pacific
Skin
Care
Driving
Global
Market
Growth
People
PersonalisaCon
Path
To
Purchase
0
10
20
30
40
50
60
70
80
90
2000
2003
2006
2009
2012
2015
2018
US$
billion
Regional
Skin
Care
Market
Size
2000-­‐2019
Asia
Pacific
Australasia
Eastern
Europe
LaCn
America
Middle
East
and
Africa
North
America
ASEAN
13%
Of
Asia
Pacific
Absolute
Forecast
Growth

6. ©2015
Euromonitor
InternaConal
ASEAN
Countries
Show
Consistently
High
PotenNal
Indonesia
&
Vietnam
ASEAN’s
fastest
growing
market
Azerbaijan
China
Hong
Kong
India
Indonesia
Japan
Kazakhstan
Malaysia
Pakistan
Philippines
Singapore
South
Korea
Taiwan
Thailand
Uzbekistan
Vietnam
0
1
2
3
4
5
6
7
8
9
10
-­‐2
0
2
4
6
8
10
Forecast
2014-­‐19
CAGR
%
Historic
2009-­‐14
CAGR
%
Historic
vs
Forecast
Growth
in
Core
Asian
Beauty
&
Personal
Care
Markets
2009-­‐2019

7. Southeast
Asia
SCll
A
Stronghold
Of
InternaConal
Brands
*For
Thailand,
Malaysia,
Indonesia,
Philippines,
Singapore,
Vietnam
only
Largest
Brands
in
ASEAN
2014
Fastest
Growing
Local
Brands
2014

8. Factors
DirecNng
Beauty
Beauty
&
Personal
Care
Digital
Impact
UrbanizaNon
Retail
Network
Development
Growing
Purchasing
Power
Young
PopulaNon
Base

9. 0
1
2
3
4
5
6
7
8
0
1
2
3
4
5
6
CAGR
%
US$
billion
ASEAN
Beauty
Category
Market
Sizes
Sales
US$,
2014
2014-­‐19
Forecast
Growth
ASEAN
Market
Valued
US$17
Billion
In
2014

10. ©2015
Euromonitor
InternaConal
Unlocking
OpportuniNes
In
ASEAN
People
PersonalisaCon
Path
To
Purchase

11. Women’s
Income
Higher
Disposable
Income
People
PersonalisaCon
Path
To
Purchase
8.7%
Forecast
Growth
of
No.
of
middle
class
households
to
2020
2014
2020
9.6%
Historic
Growth
Of
Annual
Disposable
Income
Thailand
Singapore
Philippines
Indonesia
Female
Income
As
%
of
Male
Income
2013-­‐2030
Women
becoming
more
financially
independent
Greater
control
over
household
purchases

12. Youth
Are
The
Majority
ASEAN
PopulaNon
By
Age
2014
PopulaNon
under
29
years
52%
Growing
spending
power
Strong
interest
in
beauty
innovaNons
Technology-­‐savvy
People
PersonalisaCon
Path
To
Purchase

13. Men
Shi_ing
From
TradiNonal
Grooming
PracNces
People
PersonalisaCon
Path
To
Purchase
Skin
Care
Razors/Blades
32%
6%
Deodorants
10%
Bath
&
Shower
16%
14%
Hair
Care
Indonesia’s
Fastest
Growing
Men’s
Grooming
Categories
2013-­‐2014
Indonesia
104%
Forecast
Growth
in
Men’s
Grooming

14. Whitening
Natural
Halal
©2015
Euromonitor
InternaConal
People
PersonalisaCon
Path
To
Purchase
Product
CustomisaNon
in
ASEAN

15. Skin
Care
SophisNcaNon
Fuels
Whitening
©2015
Euromonitor
InternaConal
People
PersonalisaCon
Path
To
Purchase
0
20
40
60
80
100
Taiwan
Indonesia
Philippines
Vietnam
India
%
of
Facial
Moisturizers
Skin
Whitening
vs
Non-­‐Skin
Whitening
Facial
Moisturisers
2014
Skin
Whitening
Non-­‐Skin
Whitening
PromoNon
Of
Healthy,
Even
Skin
Tone
New
Product
InnovaNon
And
Range
Extension
Consumer
Preference
For
White
Skin
Key
Drivers

16. Heightened
Demand
For
Natural,
Skin-­‐friendly
Ingredients
©2015
Euromonitor
InternaConal
People
PersonalisaCon
Path
To
Purchase
Consumer
awareness
of
avoiding
harsh
chemicals
Greater
afenNon
to
Health
&
Wellness
Strong
internaNonal
and
local
markeNng
Key
Drivers
The
Body
Shop
Pond

17. Halal
Products
Gaining
TracNon
In
Muslim
Countries
©2015
Euromonitor
InternaConal
People
PersonalisaCon
Path
To
Purchase
Key
Drivers
Rising
spending
power
of
young
Muslim
consumers
InternaNonal
players
enter
with
halal
products
Local
brands
occupy
Indonesia
market
New
product
development

18. UrbanizaNon
&
Technology
Changing
Retail
People
PersonalisaCon
Path
To
Purchase
42%
15%
12%
-­‐5%
Retail
Sites/Outlets
Growth
2014-­‐2019*
Modern
Grocery
Department
Stores
Health
&
Beauty
Specialist
TradiNonal
Grocery
Internet
Retail
74%
Growth
in
retail
sales
of
beauty&personal
care
products
in
2014
*For
Thailand,
Malaysia,
Indonesia,
Philippines,
Singapore,
Vietnam
only

19. Consumer
Reliance
On
Internet
Opens
New
OpportuniNes
Brand
Engagement
• Social
Media
Selfie
Beauty
• Colors
to
portray
individuality
• Tailored
innovaCons
M-­‐commerce
People
PersonalisaCon
Path
To
Purchase

20. Southeast
Asia:
The
New
M-­‐commerce
Hotspot?
50
million
Smartphone
units
in
ASEAN
X
2.5
Smartphone
units
2014
-­‐
19
95%
Growth
in
no.
POS
terminals
People
PersonalisaCon
Path
To
Purchase

21. People
PersonalisaCon
Path
To
Purchase
©2015
Euromonitor
InternaConal
Unlocking
The
Opportunity
In
These
Markets

22. PotenNal
Expansion
Strategies
In
ASEAN
Local
collaboraCons
New
distribuCon
plaforms
Product
customisaCon
©2015
Euromonitor
InternaConal

23. Thank You For Your Time
Connie
Lee
Business
Development
Health
&
Beauty
Specialist
Phone: +65 6429 0590 ext.: 6614
Email: connie.lee@euromonitor.com.sg
©2015
Euromonitor
InternaConal

24. 0
5
10
15
20
25
30
35
40
45
50
0
2
4
6
8
10
12
14
16
18
%
Forecast
Growth
US$
billion
M-­‐Commerce
Sales
Value
2014-­‐2019
2014
2019
CAGR
%
growth
©2015
Euromonitor
InternaConal
M-­‐commerce
sales
in
Southeast
Asia

25. Internet
retail
sales
grew
74%
in
2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Y-­‐O-­‐Y
%
Growth
US$
Billion
Retail
Sales
Of
Beauty
&
Personal
Care
Products
Value
and
Growth
2014
Retail
Channel
Sales,
2014
Y-­‐O-­‐Y
%
Growth