5. Asia
Pacific
Skin
Care
Driving
Global
Market
Growth
People
PersonalisaCon
Path
To
Purchase
0
10
20
30
40
50
60
70
80
90
2000
2003
2006
2009
2012
2015
2018
US$
billion
Regional
Skin
Care
Market
Size
2000-‐2019
Asia
Pacific
Australasia
Eastern
Europe
LaCn
America
Middle
East
and
Africa
North
America
ASEAN
13%
Of
Asia
Pacific
Absolute
Forecast
Growth
7. Southeast
Asia
SCll
A
Stronghold
Of
InternaConal
Brands
*For
Thailand,
Malaysia,
Indonesia,
Philippines,
Singapore,
Vietnam
only
Largest
Brands
in
ASEAN
2014
Fastest
Growing
Local
Brands
2014
8. Factors
DirecNng
Beauty
Beauty
&
Personal
Care
Digital
Impact
UrbanizaNon
Retail
Network
Development
Growing
Purchasing
Power
Young
PopulaNon
Base
11. Women’s
Income
Higher
Disposable
Income
People
PersonalisaCon
Path
To
Purchase
8.7%
Forecast
Growth
of
No.
of
middle
class
households
to
2020
2014
2020
9.6%
Historic
Growth
Of
Annual
Disposable
Income
Thailand
Singapore
Philippines
Indonesia
Female
Income
As
%
of
Male
Income
2013-‐2030
Women
becoming
more
financially
independent
Greater
control
over
household
purchases
12. Youth
Are
The
Majority
ASEAN
PopulaNon
By
Age
2014
PopulaNon
under
29
years
52%
Growing
spending
power
Strong
interest
in
beauty
innovaNons
Technology-‐savvy
People
PersonalisaCon
Path
To
Purchase
13. Men
Shi_ing
From
TradiNonal
Grooming
PracNces
People
PersonalisaCon
Path
To
Purchase
Skin
Care
Razors/Blades
32%
6%
Deodorants
10%
Bath
&
Shower
16%
14%
Hair
Care
Indonesia’s
Fastest
Growing
Men’s
Grooming
Categories
2013-‐2014
Indonesia
104%
Forecast
Growth
in
Men’s
Grooming
18. UrbanizaNon
&
Technology
Changing
Retail
People
PersonalisaCon
Path
To
Purchase
42%
15%
12%
-‐5%
Retail
Sites/Outlets
Growth
2014-‐2019*
Modern
Grocery
Department
Stores
Health
&
Beauty
Specialist
TradiNonal
Grocery
Internet
Retail
74%
Growth
in
retail
sales
of
beauty&personal
care
products
in
2014
*For
Thailand,
Malaysia,
Indonesia,
Philippines,
Singapore,
Vietnam
only
19. Consumer
Reliance
On
Internet
Opens
New
OpportuniNes
Brand
Engagement
• Social
Media
Selfie
Beauty
• Colors
to
portray
individuality
• Tailored
innovaCons
M-‐commerce
People
PersonalisaCon
Path
To
Purchase
20. Southeast
Asia:
The
New
M-‐commerce
Hotspot?
50
million
Smartphone
units
in
ASEAN
X
2.5
Smartphone
units
2014
-‐
19
95%
Growth
in
no.
POS
terminals
People
PersonalisaCon
Path
To
Purchase