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International Freelance SEO
International Freelance SEO
Brand Ambassador Majestic
Cycling & Skating
Science: Physics in particular
Simplicity is key
Links still tell something about relationships
between pages but also between entities.
Collect as much ...
What are the pages that are
already ranking well and how
are they performing?
Best linked pages, high
potential pages with...
First step to make
Make sure you master the Vlookup function
in Excel: http://www.gcflearnfree.org/excel-
tips/how-to-use-excels-vlookup-func...
Lets start with some
Next step is
Link: http://seotoolsforexcel.com/
• =HtmlTitle(string url)
• =HtmlMetaDescription(string url)
• =HtmlH1(string url)
Next step is
Nice post from Martijn Scheijbeler: http://thenextweb.com/insider/2016/03/08/marketing-
tnw-way-10-google-search-console-m...
• Segment data for organic (if the website is
international, I suggest you segment per unique
search engine)
• Segment dat...
Next step is
Always think about the real user
Complete tutorial at http://www.stateofdigital.com/data-driven-seo-
getting-detailed-insights-using-free-tools/
Create a list of page URLs that already
established visibility (but don’t have the top
positions yet) in Google but lack i...
Built a list of pages with a good amount of
organic traffic but with a high bounce rate.
Action: Ask yourself the question...
Find pages that are not ranking well in
Google, but getting valuable, good
converting traffic via other sources.
Action: C...
Look for pages that are visible, have great
onpage metrics but no top 3 positions.
Action: get more external or internal l...
Pages with low amount of internal links, but
a lot of external links and having top 10
positions.
Action: Add internal lin...
Create an overview of pages that are
ranking well, but not having a great click
through rate.
Action: Optimize your meta d...
Create a list of URLs that are visible in
search results and getting impressions
(GSC data) but are not having any real
co...
Now… Let’s be honest
The key of data driven SEO is
• Crawl a website
• Download all internal linking relations
• Use Gephi or NodeXL to visualize the relations
between pages...
Important page?
Site has 6 languages, what is that 7th
cluster?
Need to get more budget for
Our average website page has only
Similar to high bounce rates, look for pages
with good traffic numbers and bad
conversion rates.
Action: try testing a new...
Next to conversion rates, have a look at the
average value per user.
Action: Prioritising can be done according to
the bes...
Fighting the Panda: does your website has a
lot of pages that don’t receive any organic
traffic at all?
Action: If the maj...
Try clustering your pages in themes. For e-
commerce platform you can sum up metrics for
specific product categories for e...
Watch my feeds (@jbobbink /
notprovided.eu) where I’ll share some
machine learning APIs that can do it for
you
Or check Mo...
Pages that perform well (good conversion
rate) in AdWords but not ranking yet in the
organic results?
Action: Push them ha...
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
Data Driven SEO - Webinar - Webpromo.expert
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Data Driven SEO - Webinar - Webpromo.expert

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Veröffentlicht am

Major points:
- You don't need expensive tools to use a data driven SEO campaign
- Combining the right data sources is key
- Defining quick wins can be really easy when the data is properly collected
- Just one sheet of data can answer a broad set of SEO related questions

Veröffentlicht in: Marketing

Data Driven SEO - Webinar - Webpromo.expert

  1. 1. International Freelance SEO
  2. 2. International Freelance SEO Brand Ambassador Majestic Cycling & Skating Science: Physics in particular
  3. 3. Simplicity is key Links still tell something about relationships between pages but also between entities. Collect as much data as possible. More is not always better but filtering is easier than a shortage of data. Answering and explaining outcomes can be difficult, so make sure you present data in a understandable way
  4. 4. What are the pages that are already ranking well and how are they performing? Best linked pages, high potential pages without links etcetera. SEO relevant elements filled in? Amount of content per page vs performance
  5. 5. First step to make
  6. 6. Make sure you master the Vlookup function in Excel: http://www.gcflearnfree.org/excel- tips/how-to-use-excels-vlookup-function
  7. 7. Lets start with some
  8. 8. Next step is
  9. 9. Link: http://seotoolsforexcel.com/
  10. 10. • =HtmlTitle(string url) • =HtmlMetaDescription(string url) • =HtmlH1(string url)
  11. 11. Next step is
  12. 12. Nice post from Martijn Scheijbeler: http://thenextweb.com/insider/2016/03/08/marketing- tnw-way-10-google-search-console-master-855-properties/
  13. 13. • Segment data for organic (if the website is international, I suggest you segment per unique search engine) • Segment data for mobile and desktop traffic separately to analyse difference between Google’s indices • Download sessions, % new sessions, bounce rate, session duration, conversion or e- commerce data to start with.
  14. 14. Next step is
  15. 15. Always think about the real user
  16. 16. Complete tutorial at http://www.stateofdigital.com/data-driven-seo- getting-detailed-insights-using-free-tools/
  17. 17. Create a list of page URLs that already established visibility (but don’t have the top positions yet) in Google but lack internal links. Action: Add more internal links to those pages.
  18. 18. Built a list of pages with a good amount of organic traffic but with a high bounce rate. Action: Ask yourself the question: is the content relevant to the used queries? Enrich, update or remove content accordingly.
  19. 19. Find pages that are not ranking well in Google, but getting valuable, good converting traffic via other sources. Action: Content matches the brand or website obviously so try to get to rank those pages in the organic search results.
  20. 20. Look for pages that are visible, have great onpage metrics but no top 3 positions. Action: get more external or internal links pointing to that page.
  21. 21. Pages with low amount of internal links, but a lot of external links and having top 10 positions. Action: Add internal links, additional content and move towards to the top 3 positions!
  22. 22. Create an overview of pages that are ranking well, but not having a great click through rate. Action: Optimize your meta data to increase the CTR. If it doesn’t improve your results, ask yourself if your websites is expected to be ranked
  23. 23. Create a list of URLs that are visible in search results and getting impressions (GSC data) but are not having any real content targeting a specific query space. Action: Optimize the on page content and your site will benefit from it in most cases.
  24. 24. Now… Let’s be honest
  25. 25. The key of data driven SEO is
  26. 26. • Crawl a website • Download all internal linking relations • Use Gephi or NodeXL to visualize the relations between pages • Use Gephi to calculate PageRank Tutorials: • http://www.vpascual.org/blog/visualization/visualize-the-link-structure-of- your-website-using-free-tools/ • http://www.stateofdigital.com/using-pagerank-internal-link-optimisation/ • http://www.stateofdigital.com/visualize-your-sites-internal-linking-structure- with-nodexl/
  27. 27. Important page?
  28. 28. Site has 6 languages, what is that 7th cluster?
  29. 29. Need to get more budget for
  30. 30. Our average website page has only
  31. 31. Similar to high bounce rates, look for pages with good traffic numbers and bad conversion rates. Action: try testing a new layout, different content or different pricing for example.
  32. 32. Next to conversion rates, have a look at the average value per user. Action: Prioritising can be done according to the best performance page in terms of revenue or the average number of conversions per unique user.
  33. 33. Fighting the Panda: does your website has a lot of pages that don’t receive any organic traffic at all? Action: If the majority of your pages is not receiving any traffic at all, start removing old, irrelevant pages.
  34. 34. Try clustering your pages in themes. For e- commerce platform you can sum up metrics for specific product categories for example. Are there any specific folders or clusters of pages that are relevant to each other not receiving any traffic? This could be a sign of a link penalty or Google not finding your website relevant enough for that specific query space.
  35. 35. Watch my feeds (@jbobbink / notprovided.eu) where I’ll share some machine learning APIs that can do it for you Or check Monkeylearn.com to start already!
  36. 36. Pages that perform well (good conversion rate) in AdWords but not ranking yet in the organic results? Action: Push them harder 

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