2.5 Carey Bunks European Directories

International Information Innovation Conference 2009 Day 2 1st October 2009 Steffen Schlimmer – NetBiscuits.com

Carey Bunks – European Directories “ Mobile Advertising”

Balance: 118 DA  Mobile Local Search

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview

European Directories * 2008 Pro-forma revenue including 2008 acquisitions Revenues: €830m* EBITDA: €285m Headcount: 5,260 Revenue EBITDA FTEs € 308 m €132m 1,350 € 182 m €69m 1,000 € 93 m €29m 460 € 66m €18m 440 € 47 m €9m 630 € 80 m €33m 390 € 54 m €7m 990 Netherlands Finland Denmark Austria Sweden Czech Rep / Slovakia Poland Group Online New Lead Generation Businesses (SEM / Affiliate Marketing / RFP/…) #1 #1 #1 #1 #2 #1/#2 #1 Market Position

European Directories Market Economies Source: CIA World Fact Book Country Company Population GDP ($bn) %World GDP Holland DTG 16,645,313 909.5 1.7% Poland PKT 38,500,696 567.4 1.0% Sweden Lokaldelen 9,045,389 512.9 0.9% Austria Herold 8,205,533 432.4 0.8% Denmark DGS 5,484,723 369.6 0.7% Finland Fonecta 5,244,749 287.6 0.5% Czech Republic Mediatel 10,220,911 217.2 0.4% Slovakia Mediatel 5,455,407 100.6 0.2% Totals 98,802,721 3397.2 6.2%

European Directories 118 Territories

The Internet has Gutted Yellow Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],Inexpensive, fixed-rate broadband was introduced in Western Europe in 2000, and seven years later Yellow Pages (the book) usage had fallen off by over 50% in the UK. That trend is accelerating, and similar effects can be seen around the world. The Internet is:

Example (London, UK 2006) Westbourne Grove Queensway to Ledbury Rd 0.5 miles, 104 businesses Results of Simple Search for 104 Businesses Found 94% 74%

118 DA and the Mobile Internet

Historical Parallel? ,[object Object],[object Object],[object Object],[object Object],Inexpensive, fixed-rate mobile 3G was introduced in Western Europe in 2007, and by extension will likely have an important effect on 118 directory assistance services. The mobile Internet will deliver:

Market Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Local Search 300% Growth / Year (UK)

Market Forces ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Mobile Maps ,[object Object],[object Object],[object Object],[object Object]

Sampling of LBS iPhone apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sampling of Yellow Page apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example YP: Zlate Stranky (CZ)

Search Near Me London Czech/German Border Closest Czech restaurants to London

118 DA Market Trend Prediction - 2012 ,[object Object],[object Object],22.5% of the current DA usage and revenue is at risk

Book–Mobile–Net–DA … WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHOICE

Suggested Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Synergies: Speak to an Operator

Synergies: DA Links to More Info

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2.5 Carey Bunks European Directories

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