2.3 Bryan Stockwell – Mobile Commerce

International Information Innovation Conference 2009 Day 2 1st October 2009 Steffen Schlimmer – NetBiscuits.com

Bryan Stockwell – Mobile Commerce “ What consumers want on mobile, and how are they going to get it”

Monetised Search API – live implementations We handle >5 million searches per week – UK & US

‘ By Road’, ‘ Find&Seek’ & ‘ Find&Seek’ ‘ toptable’, ‘Film’, ‘What’s On’ WAP WAP WAP WAP WAP Widget WAP WAP WAP WAP SMS WAP SMS Widget Java Local Search (UK) Travel (UK) Nov05 Dec03 Jun02 Jul06 Oct08 Jun08 Apr08 Dec06 Nov05 Apr08 Live Service & Content Customer Service name Type Jul03/Jun07 Aug03 May09 Directions ‘ NearMe’ ‘ Going Out Guide’ – cross network ‘ Local Info’ ‘ Thomson Local’ ‘ Out&About’ ‘ Find my Nearest’ ‘ RoadWatch’ ‘ Traffic & Travel’ ‘ By Air’ ‘ Keep Moving’ WAP ‘ RoundU’ – cross network Local Search Apr09 Nov04 / Jul08 May09

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search volumes on the rise

Tuesday, 30 June 2009 © Mobile Commerce Ltd 2009 What are users searching for?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are they using?

[object Object],[object Object],[object Object],[object Object],[object Object],App Stores Galore Develop many times – one size doesn’t fit all

Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it

Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it 2) Pre-loaded app - Easy to find

Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it 2) Pre-loaded app - Easy to find 3) It’s in there somewhere….

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Applications

Discovery becomes the focus Rotating promotional banners

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discovery becomes the focus

Discovery on UK Mobile Operators Operator Banner Ads Text Links Off-Portal Sponsored Listing WAP/WEB backfill Voda Yahoo! Yahoo! Google Google O2 4 th Screen media None Yahoo! Yahoo! Orange Orange None Yahoo! Yahoo! T-Mobile Yahoo! None Yahoo! Yahoo! 3 Yahoo! None Yahoo! Yahoo!

Paid for banner ads/text links

Sponsored results Sponsored results – paid & free Natural / Free results

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2.3 Bryan Stockwell – Mobile Commerce

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2.3 Bryan Stockwell – Mobile Commerce