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How can company exploit the potential of public

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Sameer Mathur
Sameer Mathur
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How can company exploit the potential of public relations and publicity? Guided by: Presented by: Prof. Sameer Mathur Smriti Mishra G.E.C Rewa
Public relations • Itisthepracticeofmanagingthespreadofinformation betweenindividualoranorganization • Itincludesvarietyofprogramstopromoteorprotecta company’simageorindividualproducts • Itishighlycrediblethanadvertisements
Steps to manage public relations Pressrelations Productpublicity Corporatecommunication Lobbying Counselling
Press relation • Activityofdevelopingandkeepinggoodrelationswith media • Presentingnewsandinformationinthemostpositive light
Product publicity • Sponsoringeffortstopublicizespecificproducts
Corporate communications • Asetofactivitiesaimedatcreatingfavourablepointof viewamongstakeholdersonwhichthecompanydepends.
Lobbying • Dealingwiththelegislatorsandgovernmentofficialsto promoteordefeatlegislationandregulation
Counselling • Advisingmanagementtoadoptpositiveprogramsand eliminatequestionablepractices
Created by Smriti Mishra,G.E.C Rewa, during an internship by Prof. Sameer Mathur,IIM Lucknow www.IIMinternship.com

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How can company exploit the potential of public